Retention
SMS marketing has proven to be one of the most efficient and fastest marketing tools available for businesses today. According to statistics, text messages are opened and read 98% of the time, and SMS marketing campaigns have an average conversion rate of 14%.
Nonetheless, no marketing strategy is a magic wand. Before you can reap all the benefits of SMS marketing, you must first develop a list of SMS subscribers – clients who have explicitly chosen to receive your text messages — from which to contact. Although explicit consent is required, clients must go through an additional process to subscribe. The good news is that there are numerous concrete tactics for attracting SMS users.
Once they subscribe, one of your biggest priorities is to retain those subscribers. So consider the following points while setting up your SMS marketing campaign:
Make Sure Subscribers Properly Enroll
SMS marketing is only effective if subscribers opt in correctly. Subscribers MUST opt-in to receive your text messages for you to maintain A2P 10DLC compliance. Additionally, you risk permanently alienating subscribers if you send them an irrelevant or undesired SMS message.
Your program information must be present when subscribers opt-in, and they must have granted you explicit permission to text them. Subscribers having to agree to receive your company’s text messages is part of what makes SMS marketing so effective.
One of the most common ways to get people to subscribe to your text message list is at checkout on your website. Include an ‘opt-in’ option at the end of a customer’s checkout experience that’s fast and easy. However, it’s crucial to give them some incentive to sign up to receive your texts, which brings me to my next point.
Create Offers from Time to Time
People will give their email away for just about anything. As you’re reading this, your email inbox probably has at least a few hundred unread emails (it’s okay, mine does too). Phone numbers are more ‘sacred.’ Customers don’t like giving their number out unless it’s worth it. They certainly don’t want to stay subscribed to any old text chain.
According to one study, businesses that offered an incentive saw a 520 percent increase in the size of their SMS marketing list.
Offering the occasional free product or discount will incentivize people to stay on your SMS marketing list.
On another note, subscribers should be aware that their offers via text are exclusive to them. Exclusive offers make members feel unique and cherished, which increases their likelihood of remaining subscribers.
Giving subscribers special treatment helps build rapport. Furthermore, giving unique bargains makes it simple to persuade individuals to join your list.
Personalize it!
Personalized SMS campaigns have shown to be an effective marketing strategy that may help you stand out from the crowd. In addition to delivering relevant offers, you may personalize your message by include information like the sender’s name, purchases related to the topic at hand, geolocation, and so on.
There’s no need to include a name in every commercial text message (which are, by definition, impersonal), but a birthday greeting or reminder would seem appropriate.
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Make Your Terms and Conditions Clear
When customers join your SMS subscriber list, be sure that they know what they’re signing up for. For example, make it clear what content they will be receiving and how often. Nothing is worse than being spammed by a company unexpectedly.
Quality Over Quantity
This one may seem counterintuitive, but you mustn’t pester your customers. Regularly, texting them useless content is a great way to get them to unsubscribe, so don’t do it. You don’t want to come off like a pushy car salesman (even if you are).
Instead, text them infrequently with content that matters. More isn’t better in this case. It’s worse.
Inquire About Preferences
Everyone appreciates the opportunity to provide input. It immediately makes customers feel important, listened to, and needed, and it helps to establish a positive working relationship.
Make sure to routinely and frequently solicit feedback from subscribers on your product or service and their own experiences and engage customers. This is a fantastic approach to gaining firsthand information that can be used to inform your business strategy and plan. If you already have a list of subscribers, there is always room to expand it. The more subscribers you have, the more individuals you will reach. And as long as they are relevant to your target audience, you will have the potential for extremely high conversion rates.
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