Regulations and Restrictions for SMS in the United States
SMS is one of the most effective means of communication that a business can utilize. With up to 98% open-rates, it’s no wonder it’s so popular.
However, there are quite a few rules and regulations regarding SMS and compliance is the most important thing to consider when choosing an SMS service. CCAI guarantees every campaign sent through us is compliant with any rules and regulations set in place in the United States.
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What Rules and Regulations are in Place?
Developing a legal SMS marketing strategy requires familiarizing yourself with the law and ensuring compliance. Understanding the regulations set by The Wireless Association, also known as CTIA, is essential as they govern messaging practices in the United States. Working closely with your sales advisor can provide guidance in aligning your SMS marketing program with the latest legislation.
One critical regulation to be aware of is the prohibition by the Federal Communications Commission (FCC) on sending SMS messages to a mobile phone using an auto-dialer without user approval, except in cases of emergency. This means that all numbers, regardless of their presence on the Do Not Call list, are subject to this ban. However, there is a solution for marketing messages, bulk texting, and communications with URLs – short codes. By obtaining approval for a short code, you will receive regulations specific to US short codes. For in-depth insights, the CTIA Short Code Monitoring Handbook provides further guidance on compliance.
It is important to note that person-to-person communication, such as appointment reminders, notifications, and announcements, is typically sent through long numbers. These longer numbers allow you to communicate with customers, staff, and other interested parties. However, it is crucial to understand that only lengthy numbers are subject to the constraints outlined by the regulations.
To ensure a comprehensive understanding of SMS marketing laws and compliance, it is advisable not to solely rely on third-party companies overseeing your campaigns. Taking a proactive approach by familiarizing yourself with the law and ensuring all outgoing messages comply is crucial. Additionally, providing clear opt-in and opt-out instructions for your customers is necessary to respect their preferences and comply with consent requirements.
Honoring the terms set for an SMS marketing campaign is crucial for several reasons. Firstly, it is essential to maintain trust and credibility with your customers. When you make promises about the frequency of messages or any other aspect of your campaign, customers expect you to be true to your word. Failing to uphold these terms may result in customers losing faith in your brand and seeking alternatives for their needs.
Secondly, by consistently adhering to the agreed-upon terms, you show respect for your customers’ preferences and boundaries. If you commit to sending a limited number of messages per month, it is crucial to stick to that number or even send fewer. Overwhelming customers with excessive messages can be highly frustrating and may encourage them to opt-out or unsubscribe from your communication, leading to potential loss of business.
Furthermore, promptly honoring opt-out requests is equally important. When a customer decides to opt-out, it is necessary to remove them from your subscription list immediately. This not only demonstrates your respect for their choice but also ensures compliance with legal regulations. Failure to remove opt-out requests promptly can reflect negatively on your brand reputation and may even result in legal implications if laws regarding SMS marketing are violated.
Ultimately, honoring the terms set for your SMS marketing campaign is vital for maintaining customer satisfaction, trust, and compliance with legal requirements. It shows your commitment to providing a positive experience for your customers while safeguarding your brand’s integrity in the marketplace.
|International vs local split
|General content restrictions
|Content registration required
|Opt-out instructions required
|Sender ID regulations
|Sender ID documentation required
|Country supports MNP
Why Use Cloud Contact AI?
High Open Rates
Up to 98% open rates and 45% response rates. Some of the highest when compared to other services
We offer Competitive rates of $.03 per SMS message
Expert Strategists at your fingertips
CCAI’s experts work diligently to ensure your campaigns are always compliant.
Cutting Edge Strategy
CCAI’s marketing experts are always researching the latest trends to improve our product and increase its efficiency.
Hassle-Free Compliant SMS Services
Our team works overtime to always stay up to date with the latest rules and regulations regarding SMS so that you don’t have to.
Features built for engagement
Solve problems and provide answers for your clients in a matter of seconds using CCAI’s intuitive user-centric features.
2-way real-time messaging
Two-way messaging makes it easy to engage back and forth with staff, bankers, and more.
Stay ahead of your schedule by programming messages in advance.
Invite bankers to join and assign them only to their specific clients.
Let your customers text you with a keyword of your choice to make opting in quick and easy.
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“CCAI was very easy to roll out to our company. It requires zero knowledge of coding and has an intuitive user-friendly interface. We are able to send text campaigns about payment reminders, game reminders, and more. The response rates we’ve received while using CCAI have far exceeded our expectations.”
– Bryan Burns, Let’s Play Soccer