A2P 10DLC: All You Need to Know
A2P 10DLC, or Application-to-Person 10-Digit Long Code, is a type of phone number that businesses can use to send text messages to their customers. The ins and outs can get confusing, but don’t worry! CloudContactAI’s got you covered.
This article will cover everything you need to know about A2P 10DLC.
What is A2P 10DLC?
A2P 10DLC stands for Application-to-Person 10-Digit Long Code. It is a type of phone number that businesses can use to send text messages to their customers.
10DLCs are 10-digit phone numbers that are specifically designed for businesses to send text messages.
They are more reliable and effective than traditional phone numbers for sending text messages, and they also offer a number of advantages, such as higher open rates, lower costs, and increased customer engagement.
Why is A2P 10DLC Important?
A2P 10DLC is important because it helps to ensure that businesses are sending text messages to their customers in a responsible and compliant way. It also helps to protect consumers from spam and unwanted text messages.
Carriers use a variety of methods to protect consumers from spam, including blocking messages from unregistered phone numbers and filtering messages from known spammers. A2P 10DLC helps carriers to do this by providing them with additional information about the businesses that are sending messages.
What are the Benefits of A2P 10DLC?
• Higher open rates: A2P 10DLC messages have higher open rates than traditional text messages. This is because A2P 10DLC messages are sent from a dedicated phone number that is associated with your business. This makes your messages more likely to be seen and opened by your customers.
• Lower costs: A2P 10DLC messages are less expensive to send than traditional text messages. This is because A2P 10DLC messages are sent through a different network than traditional text messages.
• Increased customer engagement: A2P 10DLC messages can help you to increase customer engagement. This is because A2P 10DLC messages can be used to send personalized messages to your customers, such as appointment reminders, shipping notifications, and promotional offers.
• Improved brand reputation: A2P 10DLC messages can help you to improve your brand reputation. This is because A2P 10DLC messages are associated with trusted businesses.
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To get started with A2P 10DLC, you will need to register for an A2P campaign. You can do this by visiting your carrier’s console or using their API. Once you’ve embarked on this registration journey and successfully registered for an A2P campaign, the subsequent step involves establishing a vital connection between your 10DLC phone numbers and the newly registered campaign. You can do this in your carrier’s Console.
A2P 10DLC Latest Updates
On September 1, 2023, all SMS and MMS messages sent to U.S. phone numbers using +1 10DLC phone numbers must be sent via an approved application-to-person (A2P) campaign. Messages sent to the U.S. using unregistered +1 10DLC numbers will be blocked.
This update is significant because it means that all businesses that send text messages to their customers in the United States must register for an A2P campaign. If you do not register for an A2P campaign, your text messages will be blocked.
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