How to Personalize a Business Text Message (SMS)
A personalized text message is built utilizing subscribers’ data: time, age, nationality, gender, etc. for the goal of providing them with more valuable offers and news at the proper moment. Despite SMS’ effectiveness as a marketing tool for small businesses, it is still underutilized. In fact, four out of five customers say that businesses should contact them by via text message more frequently.
A quality SMS marketing approach involves much more than merely sending out content. It is important that your messages are both educational and personalized, allowing your customers to feel a sense of connection with you and your business.
Every day, people are exposed to approximately 4000 to 10000 ads of some kind. This can include a social media post, promotional email, advertisement on YouTube, etc. Given the overwhelming amount of brand messages that people are exposed to, it’s critical to guarantee that when they come across your brand, something about it stands out and sticks in their minds.
That is where the concept of personalization comes into play.
The ability to personalize certain components of the message, such as including their name, is still possible even when using mass text messaging campaigns. Such messages serve to improve a consumer’s overall experience with your company and dramatically increase your conversion rate.
Gathering information on the customers you wish to contact is the first step to setting up any sort of personalized text message. Generally, this information is as simple as their name and what they have previously ordered from you or inquired about. From there you can build out whatever you want the text to say!
Don’t Be Boring
Just because your message has elements of personalization to it doesn’t mean you can be boring. As with any content your company sends out, whether that’s an email campaign, or a social media post it needs to be creative. If you sound too corporate, you’re never going to get the results you want.
Present a Compelling Offer
Create one-of-a-kind offers for each category, keeping in mind that the goal of personalization is to reach as many clients as possible with the most relevant offerings.
While promotions / coupons are a great way to grab attention, keep in mind that they can be annoying if sent too often.
Time Your Personal SMS Campaigns
Picking a time to sen an SMS campaign can be tricky and should be something that’s well thought out. Even though our SMS marketing strategy offers up to 98% open-rates, if your messages are sent at the wrong time you run the risk of them being opened then forgotten about.
What About Marketing to Other Businesses?
When marketing to other businesses, one of the keys to making your messages personalized is to gather information on their demographics and firmographics.
This information is comparable to the demographic information you gather from individuals and contains categories such as the name of the firm, its yearly revenue, the number of people they employ, and the industry in which they operate.
While you can obtain behavioral and contextual data by evaluating how a person or a business interacts with your website, gathering demographic and firmographic data requires you to engage with your clients and have them give you pertinent information.
You can get information by employing the following methods:
• Forms that can be completed online
• Subscriptions to newsletters
• Live chat
• Registering for a user account
Customers can also be encouraged to participate in this manner by offering them a discount or other incentive if they complete the necessary information and sign up for SMS marketing.
SMS marketing is one of the most underutilized tools in business today. While its popularity is growing, many customers still feel as if businesses don’t communicate via text enough.
As with any marketing strategy, it’s crucial for your brand to stand out from your competition. By sending compliant and personalized text messages to your customers (or potential customers), you’re making people feel as if they know you and you know them. This builds a solid relationship and creates customers who are loyal to your brand.
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