Sales Text Message
Text messaging is the primary channel for communication used by people worldwide, so you can ensure that your sales text message gets there, gets opened, and gets action.
What is text message for sales?
SMS for sales is a technique that uses text messaging to send business information to customers, of course with the customer’s consent. These kinds of short messages are designed to get customers to take action on your product or service.
Most companies use a form of calling their customers, hoping that they pick up. SMS is like voice calling and emailing mixed, meaning you can write out the perfect message and reach them on their phone.
Including text messages in your sales process is a sure way to drive traffic and convert customers, especially when you need to give them that last little nudge toward making a purchase. Try addressing the person by their name and letting them know who sent the message for the best results.
Why use SMS for sales?
SMS for sales is an effective marketing strategy that you can use to attract and nurture leads. What’s more, SMS messages receive an average open rate of 45%, while email gets just 8%.
Personal
SMS marketing software allows you to personalize text messages with your customers’ names and information so that each text is unique and personal.
Diverse
There are many ways other than sales that you can use SMS to enhance your customer outreach. You can use texting to send reminders, promotions, recruiting, and more. Include texting into your business operations
Immediate
Your text messages are sent as soon as you hit the send button, so you can inform customers about discounts, sales, and events as soon as they are live. Unlike email, many phone users have text notifications turned on; therefore, they’ll likely give your message a look as soon as it hits their inbox.
Automation
With traditional text messaging, you can’t automate messages whenever somebody texts you. However, with the proper text marketing service, you can easily configure auto-responses when your users text your number. This hands-off approach makes it simpler to manage your marketing campaigns so that you don’t need to reply to every individual message.
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Who can use SMS for sales?
SMS is one of the most effective ways to establish direct and personal connections with your customers. Discover just a few of the ways that you can engage your audience with text messaging for your sales initiatives.
One-on-one conversations
Text messaging is a convenient approach to communicate with prospects in a personalized manner. Cloud Contact AI frequently helps sales teams use consent-based texting to have meaningful discussions with leads.
Non-traditional sales channels, such as SMS, are necessary to break through the noise and boost reaction and engagement.
Appointment reminders, confirmations, renewal warnings, and payment verification can all be sent by SMS to boost conversion rates.
Follow up
Demos or other sorts of consultations are used by many B2B companies and consumer-facing service providers to persuade prospects to cooperate with them. The appointment, however, is only one half of the puzzle.
After completing the demo with potential prospects, SDRs must follow up with them. Checking in with your contacts by text message is a subtle, yet effective way to go about it.
Timing is crucial when using text messaging in the sales process.
After chatting with a prospect, messaging them results in a lead conversion rate that is more than twice as high as the average according to one study. In addition, the study’s most intriguing finding is that texting before talking to your leads lowers your conversion rate.
Surveys
In order to engage your audience, you must know what they want. Getting to know your target market is best done by identifying their most pressing problems and figuring you can pinpoint their issues and provide a solution.
Encourage opted-in leads and customers to fill out a short survey via a text message. Surveys are a quick and simple way to discover your customers’ and prospects’ most critical problems.
Schedule meeting
Do you have any prospects you’ve talked to on the phone and everything went great, but you’ve had trouble hooking up to schedule follow-up meetings? Well, you’re not the only one.
Although reconnecting seems hopeless, give text messaging a go – just make sure that you have their consent first.
Suppose you finally managed to score a meeting or demo with that lead. Congrats! Verify the meeting by sending a short text message to the person to ensure that they didn’t back out.
Support
Let your customers know that you’re free to answer any questions via text. With texting, you can ease some of the pressure involved with calling and allow your customers to text you on their own time.
SMS for sales tips
Get permission
Have your user opt-in to the service on their phone or sign some form of sign-up list to acquire approval. When they sign up, make sure to inform them that they’ll be receiving text messages from your company regularly. If you want to be more transparent, specify exactly how often you intend to message them. 1-2 times per month is a safe bet.
Applying these practices is an excellent business strategy and ensures that you grow a subscriber list of people interested in what you have to offer. As a result, you’ll be reaching people who are genuinely enthusiastic about what you’re selling, and they’ll be far more likely to respond to your SMS marketing campaign.
Offer something of value.
Another way to get customers to engage in your offering is to share exclusive discount codes with those who have opted for your text messages. But, unfortunately, most people are hesitant to subscribe to text marketing, as they’re worried about their inbox getting overloaded with messages.
To kick things off the right way, offer an exclusive discount code or something of value so that your marketing campaigns resonate with your audience from the start. Furthermore, according to a 2020 Text Marketing Report, 50% of respondents indicated flash sales and time-sensitive promos would entice them to sign up for SMS messages from a company.
Keep your message short
Most people don’t use text messages to engage in long, drawn-out conversations. Individuals aren’t in a relationship with your business and don’t want to take the time to read lengthy messages – they want to know how your offer will benefit them.
Make your SMS straight to the point and written in plain English. In addition, try adding some emojis to express emotion and add some character to your message.
Most SMS services only enable you to send 160 characters – that’s the number of characters in the last paragraph. However, 160 characters are not much to work with, as you can see, so make sure that you’re using that space effectively.
If you have a loyal set of customers who’re highly engaged in your content, you might consider using 320 characters. Cloud Contact allows you to send text messages up to 320 characters so that you’re not restricted to shorter messages. But, of course, loyal customers are more likely to interact with longer messages, so keep that in mind next time your text is starting to look more like a novel.
Include a call to action
Even though the strategy may differ in other channels, the end goal is the same: to get the person reading to click through. Your clients will know exactly where to act if you use a clear call to action.
If you fail to include a CTA in your article, it creates an extra step that your customers need to engage with your offering. Additionally, with SMS, your call to action will be a link instead of a button.
The problem with the link is that links can contain many characters, significantly reducing the amount of space for your message. Fortunately, Cloud Contact offers a built-in link shortener service so that you can add your call to action and craft the perfect message.
Here are a few compelling examples that you can plop at the end of your text to drive your users to your offering:
- Click here to access this exclusive discount: (Link)
- Learn more about this offer here: (Link)
- Get started today. (Link)
Send a sales text message in minutes
You don’t need an API to send text messages; you can use Cloud Contact and skip all developer-geared API requirements. For example, on CCAI, all you need to do is create an account, upload contacts, and send messages – and best of all, it’s free and doesn’t require a credit card.
How to send a sales SMS
Cloud Contact AI offers a 14-day free trial period so that you can test all of the unique features and see if CCAI is a right fit for you.
1. Sign up on CCAI
Create your free Cloud Contact AI account.
2. Upload Contacts
Select Contacts in the left-hand menu and upload contacts one-by-one or as a group in CSV format.
3. Create a campaign
Click SMS in the menu and craft your perfect text message reminder.
4. Support
Need help getting set up? Shoot us an email; we are happy to assist you!
SMS for sales templates
Below, we’ve included 4 templates that you can get started with today. Although these generic examples apply to a wide range of businesses, make sure that the messaging aligns with your company.
Welcome message
Thanks for joining {company}. We are ready to help you find the right {product}. Reply to this message if you have any specific questions.
Post-event
{name}, it was great to chat with you this weekend at the event! I wanted to offer you an exclusive discount for signing up. Click the link to view your deal: {link}
Follow up
Hi {name}, it’s {your name} from {company}. I wanted to connect and see if you’re still interested in {product}. Let me know if you have any questions.
Post-call
{name}, it was great chatting with you. Feel free to just text me if you have any questions. I’m more than happy to help in any way I can. – {your name}
SMS Sales FAQs
Having trouble getting started? Check out some frequently asked questions that will help clear up any confusion.
How much does it cost to send an SMS message?
Text messaging is one of the cheaper methods for customer communication. On Cloud Contact, it costs $2 per phone number per month and in addition, users can generate as many phone numbers as they need.
It costs users $.03 per outgoing and incoming text message. The cost to make a phone call on CCAI is $.02 per minute.
Messages are billed on a pay-as-you-go basis.
How often can I text my audience?
The last thing you want to do is annoy your customers. Some customers might get angry if you overload their inbox with messages; therefore, you should let your people know how often you intend to message them before sending them texts in regards to collections.
According to our experts, and from our own testing, we’ve found that you get the most engagement when you limit your text messages to about 1-2 times per month.
Get Started with Sales Texting
Create an Account
Choose a Number
Upload Contacts
