MMS Marketing for Businesses


You’ve likely heard the term “MMS”, but might not know what it means or how it can help you run your business more efficiently. Multimedia Messaging Service (MMS) offers you a plethora of ways to attract potential customers, and maintain customer loyalty while keeping your brand relevant.

              • Get a higher return on investment
              • Increase customer open and click-through rates
              • Decrease miscommunication with customers
              • Share photos, video, audio, and more!

What is MMS?


MMS is short for Multimedia Message Service. MMS marketing is a great way to increase the quality of the text messages you send and receive video, photos, GIFs, audio, and much more. MMS helps boost customer engagement, retention, and click-through rates. Think of MMS Marketing as a more flashy and upgraded version of SMS. Some of the added benefits include:


  • Enhancing the value of your promotional messages with video, image, and other multimedia elements
  • Enabling customers to share photos, videos, and more to better communicate their needs and improve customer service interactions
  • Allowing you to craft messages of up to 1,600 characters in length, providing ample space to convey detailed information
  • Increase the potential audience
  • Seamlessly launch bulk MMS campaigns efficiently and securely
  • Creating memorable and engaging promotional content that leaves a lasting impact

Integrating multimedia into your messages can significantly uplift engagement rates. For instance, incorporating an image in your messages can increase engagement by as much as 250%. This enhancement in engagement is not limited to static images alone; video content is particularly powerful. A recent study by HubSpot revealed that 64% of consumers are more likely to make a purchase online after watching a video about the product. This statistic underscores the effectiveness of using multimedia, especially video, in not only capturing attention but also driving consumer behavior.


The main difference between SMS and MMS is the type of content you can send. Everything you send by SMS must be written in plain text and be no longer than 160 characters. (Up to 306 characters can be sent with extended SMS.) It’s possible to transfer multimedia files like photos, movies, audio files, and GIFs via MMS. It’s important to note that MMS messages often cost extra due to the longer character count.

Perks of MMS Marketing

While you’re reading this, you might be asking yourself what the benefits of using MMS might be for you and your business. Here are a few of our favorites:

It Works

More than 98% of all mobile devices  are fully compatible with MMS.  We’ve included an automated SMS fallback feature for  the minuscule percentage of  mobile users who can’t access the main feature.

More Characters

SMS Limits you to 160 characters. MMS offers you more characters. How many more?  How does 1,600 characters per message sound?  Increase the impact of your text messages.

It’s Simple

Uploading files to your MMS messages is as easy as sending email attachments. Campaign setup, as well as subscription and management, are all as straightforward as they are with SMS.

Grab Attention

Photo and video is a much more visually stimulating medium than text. Send all the visual art you want with our MMS service.

Higher Click-Through Rates

With MMS being more engaging, you can count on higher click-through rates. Users can experience 60% greater click-through on average.

Increase Shareability

MMS is significantly more likely to be shared to peers and on social media than other forms of messaging.