MMS Marketing for Businesses
You’ve likely heard the term “MMS”, but might not know what it means or how it can help you run your business more efficiently. Multimedia Messaging Service (MMS) offers you a plethora of ways to attract potential customers, and maintain customer loyalty while keeping your brand relevant.
- Get a higher return on investment
- Increase customer open and click-through rates
- Decrease miscommunication with customers
- Share photos, video, audio, and more!
What is MMS?
MMS is short for Multimedia Message Service. MMS marketing is a great way to increase the quality of the text messages you send and receive video, photos, GIFs, audio, and much more. MMS helps boost customer engagement, retention, and click-through rates.
Think of MMS Marketing as a more flashy and upgraded version of SMS. Some of the added benefits include:
- Boost the value of promotional texts by adding video, photo, etc.
- Allow customers to send photo, video, etc. to better explain issues and increase customer service.
- Write up to 1,600 characters in a single message
- Create fun, lasting impressions with your promotions.
SMS vs MMS
The main difference between SMS and MMS is the type of content you can send. Everything you send by SMS must be written in plain text and be no longer than 160 characters. (Up to 306 characters can be sent with extended SMS.) It’s possible to transfer multimedia files like photos, movies, audio files, and GIFs via MMS. It’s important to note that MMS messages often cost extra due to the longer character count.
Perks of MMS Marketing
While you’re reading this, you might be asking yourself what the benefits of using MMS might be for you and your business. Here are a few of our favorites:
More than 98% of all mobile devices are fully compatible with MMS. We’ve included an automated SMS fallback feature for the minuscule percentage of mobile users who can’t access the main feature.
SMS Limits you to 160 characters. MMS offers you more characters. How many more? How does 1,600 characters per message sound? Increase the impact of your text messages.
Uploading files to your MMS messages is as easy as sending email attachments. Campaign setup, as well as subscription and management, are all as straightforward as they are with SMS.
Photo and video is a much more visually stimulating medium than text. Send all the visual art you want with our MMS service.
Higher Click-Through Rates
With MMS being more engaging, you can count on higher click-through rates. Users can experience 60% greater click-through on average.
MMS is significantly more likely to be shared to peers and on social media than other forms of messaging.