What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
What is an SMS Keyword? An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword...
Higher Open Rates One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a...
How to Report Spam Text Messages With the rise in popularity of SMS messaging services, there has also been an increase in the number of unsolicited or suspicious text messages being sent and recieved around the globe. With over 6 Billion text messages sent every...
Automatic Text Replies Automated Text Replies are texts which will be sent in response to an inbound text, without a user having to manually respond. Automatic text replies are typically sent after a set condition, or trigger, has been met.There are two seperate types...
What are SMS & MMS and How Do They Differ? Texting is a part of everyday life for nearly everyone today. In your daily life, you are most likely sending and receiving both SMS and MMS, and may not even know what they are or how they differ. Sometimes these terms...
Cloud Contact AI offers an all-in one communication platform to enable you to manage your contacts and collect payments online through SMS, Voice, Email, and Web Forms.
