SMS vs Email Messaging

SMS vs Email: Which is Right for Your Business?

Communication plays a vital role in every aspect of our lives. We use various modes of communication, including email and text messaging (SMS), to keep in touch with our friends, family, and colleagues. Both email and SMS messaging are powerful tools when it comes to communicating, but they have their own unique strengths and weaknesses. In this article, we will explore the advantages of using SMS over email and why businesses are beginning to use texting/SMS as their primary form of communication.

Higher Open Rates

One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a daily basis compared to text messages.

Since most people carry their phones with them at all times, text messages are more likely to be seen and read than emails. Text messages are also usually shorter than emails, and they provide a more direct form of communication. This makes it easier for businesses to grab the attention of their customers and communicate with them efficiently.

Sign up for SMS Marketing

Sign Up For Free!

Getting your message across to customers or clients has never been easier. With CloudContactAI, you can send:

  • Discount codes
  • Appointment reminders
  • Closure notifications
  • Policy changes
  • Tracking information

SMS vs Email Statistics


SMS yields a 98% open-rate

Text messages yield a 98% open-rate compared to email’s 20%.


90% of texts are read within 3 minutes

90% of SMS messages are read within three minutes of being received, while it takes an average of 90 minutes for people to respond to an email.


Text messages have a 45% average response rate

SMS messages have a response rate of 45%, while email has a response rate of just 6%.


36% Click-Through-Rate

The click-through rate (CTR) for SMS messages is 36%, while the CTR for email is just 3.2%.

Additional Advantages of SMS (Text Messaging) for Businesses


Accessibility: Texts can be accessed from any mobile device, whereas email messages require an internet connection and a device with email capabilities. This makes SMS a more accessible method of communication for people on-the-go. With SMS, individuals don’t need to worry about being connected to WiFi or have data, making it more convenient for contacting people on the move. This also creates a more personalized experience for the recipient.

• Faster Delivery: Text messages are delivered almost instantly, which makes them a better option for urgent or time-sensitive messages. Unlike email, which can sometimes get lost in the clutter of an inbox, SMS messages are delivered directly to the recipient’s mobile device, ensuring that they receive the message as fast as possible.

• Straight to the point:  SMS messages are limited to 160 characters, which forces the sender to be concise and to the point. This makes text messages easier and quicker to read than emails, which can be lengthy. SMS messages can be read at a glance, making them a more efficient method of communication for both the sender and the recipient.

Higher Engagement: SMS messages have a higher engagement rate compared to emails, with recipients more likely to interact with an SMS message than an email. People receive countless emails everyday. If you’ve had the same email address for a long time, it’s likely that you’re bombarded with promotional emails regularly. Your text message inbox is  unlikely to be filled with junk aside from the occasional spam text. This makes text messages much more likely to be engaged with.

• Better Security: Text messages are considered to be more secure than email because they are encrypted end-to-end. This means that the message is only accessible by the sender and recipient, making it a more secure method of communication for sensitive information. Additionally, SMS messages don’t contain hyperlinks or attachments, which are often used in email phishing attacks. This makes SMS a safer option for businesses or individuals who need to communicate sensitive information.

Connecting Both Methods

CloudContactAI’s email-to-SMS gateway simplifies communication processes by seamlessly integrating SMS functionality into your existing email workflows. By adding your business email domain to the allowed list, team members can conveniently access the texting service through their email apps with just one click. This eliminates the hassle of using additional applications or platforms.

Setting up email forwarding rules with the email-to-SMS gateway allows for automatic conversion of emails to text messages for distribution to designated mobile numbers. This automation saves valuable time and ensures that crucial information promptly reaches the intended recipients.

The gateway facilitates easy integration with existing systems. For instance, if your eCommerce store sends order updates via email, the gateway can effortlessly forward these emails directly to customers’ mobile numbers. This streamlined process eliminates the need for extra apps or services to convert email notifications into SMS format.

Utilizing the email-to-SMS gateway requires no coding or technical expertise, making it accessible to all users within the organization. This user-friendly approach ensures that even non-technical individuals can easily configure and leverage the service, enhancing efficiency and communication within the workplace.

Texting and Email Both Have Their Place

In conclusion, SMS and email are both essential methods of communication in today’s digital world. However, SMS has several advantages over email that make it a more effective method of communication, including higher open rates, faster delivery, greater personalization, higher engagement, and higher read rates.

Email still remains a vital communication tool, and we’re not suggesting you get rid of it altogether. We’re suggesting that you begin to utilize the distinct advantages that SMS has alongside your current use of email.

What Industries Can Utilize SMS Marketing?



Debt Collection




Political Campaigns

Real Estate



Sports Facilities


Not sure if you’re ready to revolutionize the way your business communicates? Sign up for our 14-day free trial!

What do you have to lose?

Jacob Murphy

Jacob Murphy

Jake is CloudContactAI's Director of Content Creation. When he's not working, you can likely find him enjoying the great outdoors.

Related Articles

How to Text from a Computer

How to Text from a Computer

From utilizing online texting platforms like CloudContactAI to harnessing the power of browser extensions, integrated communication suites, and voice-to-text transcription services, we’ll cover a wide range of methods to suit your preferences and needs. Whether you’re an Apple user looking to send messages seamlessly with Messages on Mac or an Android enthusiast exploring Messages by Google, there’s a solution available to suit every device and communication style.

How to Block Text Messages on iOS and Android

How to Block Text Messages on iOS and Android

Discover how to take control of your text inbox and block unwanted messages on both iOS and Android devices. With the proliferation of spam and scams, it’s more important than ever to safeguard your messaging experience. Learn step-by-step methods to block texts as an individual and as a business, ensuring that only trusted contacts can reach you. Say goodbye to annoying messages and reclaim your peace of mind today.

Smartphone History: A Timeline

Smartphone History: A Timeline

Delve into the origins of the first smartphone and discover the pivotal moments that shaped the evolution of this revolutionary device. From the groundbreaking IBM Simon to the game-changing debut of the iPhone, witness how smartphones have redefined the way we communicate, work, and play. With a rich blend of historical insights and forward-looking speculation, this comprehensive exploration promises to captivate and inspire anyone with a curiosity for the transformative power of innovation.