Higher Open Rates
One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a daily basis compared to text messages.
Since most people carry their phones with them at all times, text messages are more likely to be seen and read than emails. Text messages are also usually shorter than emails, and they provide a more direct form of communication. This makes it easier for businesses to grab the attention of their customers and communicate with them efficiently.
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SMS vs Email Statistics
SMS yields a 98% open-rate
Text messages yield a 98% open-rate compared to email’s 20%.
90% of texts are read within 3 minutes
90% of SMS messages are read within three minutes of being received, while it takes an average of 90 minutes for people to respond to an email.
Text messages have a 45% average response rate
SMS messages have a response rate of 45%, while email has a response rate of just 6%.
The click-through rate (CTR) for SMS messages is 36%, while the CTR for email is just 3.2%.
Additional Advantages of SMS (Text Messaging) for Businesses
Connecting Both Methods
CloudContactAI’s email-to-SMS gateway simplifies communication processes by seamlessly integrating SMS functionality into your existing email workflows. By adding your business email domain to the allowed list, team members can conveniently access the texting service through their email apps with just one click. This eliminates the hassle of using additional applications or platforms.
Setting up email forwarding rules with the email-to-SMS gateway allows for automatic conversion of emails to text messages for distribution to designated mobile numbers. This automation saves valuable time and ensures that crucial information promptly reaches the intended recipients.
The gateway facilitates easy integration with existing systems. For instance, if your eCommerce store sends order updates via email, the gateway can effortlessly forward these emails directly to customers’ mobile numbers. This streamlined process eliminates the need for extra apps or services to convert email notifications into SMS format.
Utilizing the email-to-SMS gateway requires no coding or technical expertise, making it accessible to all users within the organization. This user-friendly approach ensures that even non-technical individuals can easily configure and leverage the service, enhancing efficiency and communication within the workplace.
Texting and Email Both Have Their Place
In conclusion, SMS and email are both essential methods of communication in today’s digital world. However, SMS has several advantages over email that make it a more effective method of communication, including higher open rates, faster delivery, greater personalization, higher engagement, and higher read rates.
Email still remains a vital communication tool, and we’re not suggesting you get rid of it altogether. We’re suggesting that you begin to utilize the distinct advantages that SMS has alongside your current use of email.
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