Higher Open Rates
One of the primary advantages of using SMS over email is the higher open rates of SMS. According to one report, the open rate for SMS is 98%, compared to 20% for email. This makes sense if you think about how many emails we get hammered with on a daily basis compared to text messages.
Since most people carry their phones with them at all times, text messages are more likely to be seen and read than emails. Text messages are also usually shorter than emails, and they provide a more direct form of communication. This makes it easier for businesses to grab the attention of their customers and communicate with them efficiently.
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SMS vs Email Statistics
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SMS yields a 98% open-rate
Text messages yield a 98% open-rate compared to email’s 20%.
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90% of texts are read within 3 minutes
90% of SMS messages are read within three minutes of being received, while it takes an average of 90 minutes for people to respond to an email.
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Text messages have a 45% average response rate
SMS messages have a response rate of 45%, while email has a response rate of just 6%.
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36% Click-Through-Rate
The click-through rate (CTR) for SMS messages is 36%, while the CTR for email is just 3.2%.
Additional Advantages of SMS (Text Messaging) for Businesses
• Accessibility: Texts can be accessed from any mobile device, whereas email messages require an internet connection and a device with email capabilities. This makes SMS a more accessible method of communication for people on-the-go. With SMS, individuals don’t need to worry about being connected to WiFi or have data, making it more convenient for contacting people on the move. This also creates a more personalized experience for the recipient.
• Faster Delivery: Text messages are delivered almost instantly, which makes them a better option for urgent or time-sensitive messages. Unlike email, which can sometimes get lost in the clutter of an inbox, SMS messages are delivered directly to the recipient’s mobile device, ensuring that they receive the message as fast as possible.
• Straight to the point: SMS messages are limited to 160 characters, which forces the sender to be concise and to the point. This makes text messages easier and quicker to read than emails, which can be lengthy. SMS messages can be read at a glance, making them a more efficient method of communication for both the sender and the recipient.
• Higher Engagement: SMS messages have a higher engagement rate compared to emails, with recipients more likely to interact with an SMS message than an email. People receive countless emails everyday. If you’ve had the same email address for a long time, it’s likely that you’re bombarded with promotional emails regularly. Your text message inbox is unlikely to be filled with junk aside from the occasional spam text. This makes text messages much more likely to be engaged with.
• Better Security: Text messages are considered to be more secure than email because they are encrypted end-to-end. This means that the message is only accessible by the sender and recipient, making it a more secure method of communication for sensitive information. Additionally, SMS messages don’t contain hyperlinks or attachments, which are often used in email phishing attacks. This makes SMS a safer option for businesses or individuals who need to communicate sensitive information.
Texting and Email Both Have Their Place
In conclusion, SMS and email are both essential methods of communication in today’s digital world. However, SMS has several advantages over email that make it a more effective method of communication, including higher open rates, faster delivery, greater personalization, higher engagement, and higher read rates. Email still remains a vital communication tool, and we’re not suggesting you get rid of it altogether. We’re suggesting that you begin to utilize the distinct advantages that SMS has alongside your current use of email.What Industries Can Utilize SMS Marketing?
Automotive
Banking
Debt Collection
Gyms
Healthcare
Hospitality
Political Campaigns
Real Estate
Retail
Restaurants
Sports Facilities
Veterinarians
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