Choose Right Keyword for Your SMS Campaign

How to Choose a Keyword for Your SMS Campaign

SMS marketing (text messaging) is one of the most effective ways to reach your audience today. SMS marketing has become a popular way to promote products, services, and events. One of the most important aspects of SMS marketing is choosing the right SMS keyword.

What is an SMS Keyword?

An SMS keyword is a word or phrase that people can text to a specific number to opt-in to a marketing campaign. The keyword is typically the first point of contact between the customer and the brand, so it’s important to choose a keyword that is easy to remember, relevant to your brand, and can be easily shared on different platforms.

SMS keywords are a valuable tool for lead generation, allowing businesses to easily engage with their audience and promote their products or services. When customers come across a keyword displayed on a website, social media post, or other marketing material, they can simply send a text message with the keyword to a specific phone number to opt-in to a marketing campaign. This process, known as an opt-in, enables businesses to capture leads and build their customer base.

Once a customer has opted-in, they will receive a confirmation message or an automated reply that confirms their subscription to the campaign. This message serves as an opportunity for businesses to provide information about the campaign, including the frequency and type of messages customers can expect. It also includes instructions on how to opt-out of the campaign if they no longer wish to receive messages.

Customers have the flexibility to opt-out of an SMS campaign at any time by sending a text message with a specific keyword, such as ‘STOP’ or ‘UNSUBSCRIBE,’ to the same phone number they used to opt-in. This opt-out process ensures that businesses respect the preferences of their customers and maintain a positive relationship with their audience.

Overall, SMS keywords provide an easy and efficient way for brands to engage with their audience and promote their products or services. By following these SMS marketing best practices, brands can build strong relationships with their customers and drive business growth.

SMS Keywords Made Easy

Offering your customers a simple and easy way to opt-in to monthly discounts, promotions, and other updates your small business may have is a great way to keep them happy, boost your reputation, and increase sales.

Opt-In Keywords for Small Businesses

Why are SMS Keywords Important?

SMS keywords are important because they are the first step in building a relationship between your brand and your potential customers. When someone texts your keyword to your number, they are indicating that they are interested in your product or service. This gives you an opportunity to engage with them and provide them with relevant information about your brand.  Keywords have a wide range of applications from educational institutions to sales, reminders, appointments, customer communication and feedback, promotions and sales, and donations.

SMS keywords can be effectively utilized for lead generation on your website. By setting up an SMS keyword, you can attract and capture better leads. An effective strategy is to place an advertisement or call-to-action on your website encouraging potential customers to send a specific keyword to your business phone number. For example, you could prompt them to text ‘LEARN’ to receive more information about your product or service. This enables you to collect valuable contact information and engage with potential leads directly. Additionally, you can further enhance lead generation by providing helpful links or resources related to your offerings through the SMS response. Implementing SMS keywords as a lead generation tool can effectively capture the attention and interest of potential customers, ultimately driving more conversions for your business.

5 Professional Tips for Choosing an SMS Keyword

When it comes to choosing effective text messaging keywords, there are several guidelines to consider. Let’s take a closer look at these guidelines:

Keep it Short and Sweet

Shorter is better when it comes to SMS keywords. Opt for a keyword that is easy to remember and type. By keeping it concise, you increase the chances of customers recalling and engaging with your keyword.

Make it Relevant to Your Brand

Your SMS keyword should align with your brand and the specific campaign you’re running. This ensures that the keyword resonates with your target audience and reinforces your brand identity.

Choose a Keyword That’s Easy to Share

It’s essential to select a keyword that can be easily shared across different platforms, such as social media, email, and your website. This allows for maximum exposure and encourages more people to participate in your campaign.

Encourage Action

A compelling SMS keyword should motivate people to take action and opt-in to your campaign. By creating a sense of urgency or offering exclusive benefits, you can increase engagement and drive conversions.

Test Your Keyword

Before launching your campaign, it’s crucial to test your keyword to ensure it functions properly. This step helps identify any potential issues or autocorrect conflicts, guaranteeing a seamless user experience.

Examples of SMS Keywords

Here are some simple but effective examples of SMS keywords to help with your first campaign:


If you’re running a sale, use the keyword “SALE” to encourage people to opt-in and receive exclusive discounts.


If you’re building a subscriber list, use the keyword “JOIN” to encourage people to sign up and receive updates from your brand.


Use the keyword “VIP” to create an exclusive club for your loyal customers. Offer them special discounts and promotions as a way to reward them for their loyalty.


Use the keyword “WIN” to promote a contest or giveaway. Encourage people to opt-in for a chance to win a prize.


Use the keyword “INFO” to provide people with more information about your brand, products, or services.

Closing Thoughts

Choosing the right keyword is crucial for the success of your SMS marketing campaign. By keeping it short, relevant, shareable, actionable, and by testing it beforehand, you can create a keyword that resonates with your audience and encourages them to opt-in to your campaign. Whether you’re running a sale, promoting a contest, or building a subscriber list, the right SMS keyword can help you engage with your audience and grow your brand.

At CloudContactAI, we offer a plethora of SMS marketing tools to help you create, manage, and track your SMS campaigns. From keywords and auto-reply messages to SMS analytics and reporting, our platform has everything you need to launch a successful SMS marketing campaign.

What Industries Can Utilize SMS Marketing?



Debt Collection




Political Campaigns

Real Estate



Sports Facilities


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Jacob Murphy

Jacob Murphy

Jake is CloudContactAI's Director of Content Creation. When he's not working, you can likely find him enjoying the great outdoors.

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