What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is a well-established feature on current devices that allows specific external users access to various tools and apps. This functionality has been available for over a decade and has become increasingly prevalent as mobile technology...
The Definitive Guide to Text Message Abbreviations

The Definitive Guide to Text Message Abbreviations

The Significance of Text Abbreviations The significance of text abbreviations cannot be overstated. These abbreviated forms serve as invaluable tools for succinctly expressing a wide range of thoughts, emotions, and actions in the digital realm. Whether it’s...
MPS and Trust Scores for A2P 10DLC in the United States

MPS and Trust Scores for A2P 10DLC in the United States

Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...
Can you Text 911?

Can you Text 911?

Understanding Text-to-911 In 2014, the U.S. rolled out its Text-to-911 campaign for those in need of emergency assistance to send an SMS to emergency responders. Despite the national rollout, it’s important to note that texting isn?t available everywhere. Use...
Using SMS to Drive Foot Traffic

Using SMS to Drive Foot Traffic

Introduction While email campaigns certainly have their place as a marketing strategy, SMS marketing has proven to have far higher open rates.  Your messages have a far better chance of being noticed if you run an SMS marketing campaign, which can be a wonderful way...