While email campaigns certainly have their place as a marketing strategy, SMS marketing has proven to have far higher open rates.
Your messages have a far better chance of being noticed if you run an SMS marketing campaign, which can be a wonderful way to enhance engagement with your target audience and is one of the many benefits of this type of campaign. It is crucial to immediately grab their attention if you want your clients to participate in your promotions and campaigns. When consumers receive a message (whether through email, social media, or another channel), if they are not inspired to open it or respond right then and there, it is highly unlikely that they will remember to go back to it at a later time and do so.
In other words, people have short attention spans.
SMS has been demonstrated to elicit speedy responses (with an average response time of roughly 90 seconds), and it delivers higher response rates than other channels. There are a lot of effective SMS marketing platforms out there that offer tracking features for your SMS campaigns. You can track the click-through, redemption, and open rates for your promos and offers by using data and analytics tools. This makes it easier for you to identify which campaigns are successful and which ones need to be tweaked.
Track your Results
Tracking your outcomes is absolutely necessary if you want to figure out how to optimize your marketing strategy, give your customers a better experience, and increase their level of satisfaction.
Are the people who have received coupons from you actually redeeming them? Have the new product’s sales grown as a result of the promotional reductions you’ve offered? Are you getting the return on investment that you want? These are all queries that can be answered with the assistance of the technologies that enable tracking for SMS analytics.
The majority of consumers find it difficult to ignore an unread message, making SMS mobile marketing a form of marketing that is quite “in your face.” You have the opportunity to send rapid warnings to shoppers about limited product availability or information on a flash sale that lasts for twenty-four hours and can be accessed by consumers on your website. In circumstances like this, sending out an email message or pushing these announcements through advertisements is not likely to be enough to educate all of your consumers in a timely manner. SMS campaigns, on the other hand, shine.
Many companies include the use of automation, such as SMS chatbots, as part of their SMS marketing strategy. This is becoming increasingly common. By following the text prompts, users have the ability to rapidly gain even more information regarding particular sales or deals offered by your company. SMS client interaction programs are quite valuable if they are carried out in the correct manner; however, not everyone is knowledgeable enough to carry them out without some assistance.
SMS is Essential for Increasing Foot Traffic
By giving mobile users the option to join VIP clubs, merchants increase their chances of luring customers into their establishments with the promise of exclusive previews, deals, and even celebrity appearances. The benefits of SMS included reach, immediate feedback, and consent. Text campaigns that provide customers with what they want at the time they want it are undeniably beneficial to the growth of mobile commerce. Retailers who want to move products rapidly have the ability to communicate with opted-in members who are likely to be most open to their offers and most likely to make a purchase. When it comes to marketing, there are a few procedures that need to be taken in order to establish a successful SMS and MMS campaign that generates a high return on investment. It is essential for marketers to define both their short-term and long-term goals.
The first thing that any marketer needs to do is choose the primary aims and purposes that they want to accomplish through the use of SMS. Is it your intention to raise the rate of conversion in the store?” stated James Citron, CEO of Mogreet at the time. “Are you attempting to start a customer loyalty club? The goal, for many businesses involved in mobile commerce, is both.”
Second, the marketer needs to decide what the incentive will be for the audience to engage with them. Choosing a material that is interesting and engaging is key. The quality of the content directly affects the number of responses received. The relevance, timeliness, and localization of SMS and MMS marketing help generate foot traffic inside retail establishments.
The fact that text messages have naturally high open rates gives them the opportunity to motivate recipients to take rapid action. “Smart mobile marketers design time-based SMS and MMS messaging marketing strategies, which distribute messages at times during the day that are most relevant for the consumer to open the message and, if the content is compelling enough, buy the product. The more engaging and relevant an SMS message is, the higher the likelihood that a consumer will take advantage of it. An enticing promotion, such as a coupon code that can be redeemed in-store and that is sent to the appropriate customer base, results in increased foot traffic within the store.
The development of mobile commerce
Mobile commerce is soon becoming a big generator of commerce revenue for retailers, and depending on the store, this revenue could account for anywhere from 10 percent to 50 percent of total digital commerce. SMS and MMS is the simplest and most straightforward approach to drive greater commerce income through targeted promotions, building a two-way conversation with your customers, and eventually developing a long-term relationship with your audience through the medium of mobile messaging. Retailers need to ramp up their mobile efforts as smartphone penetration in the United States continues to grow and as mobile devices become an integral part of the research and purchase funnel. This includes designing QR codes that do more than share existing web content, building and activating SMS/MMS databases, designing user-friendly mobile websites, and utilizing multichannel marketing techniques such as the social sharing of MMS messages.
Whether you have a brick and mortar establishment or an e-commerce business, a quality SMS marketing strategy can help you boost foot traffic (whether that’s virtually or literally).
By offering customers a discount/ coupon code via text, you are making it easy for them to save money and increasing your chances of creating a return customer.
Our goal at Cloud Contact AI is simple. We want to help you and your business grow through the use of an effective and affordable SMS marketing strategy. Contact us today to get in touch with one of our marketing experts.
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