What is SMS Marketing?
Text messaging, also known as SMS is often used as a type of digital marketing strategy that involves sending promotional messages, offers, updates, and other information to customers and subscribers by sending a message directly to their phone. This type of marketing is highly effective because it has an open rate of 98%, with most text messages being read within three minutes of delivery.
Additionally, SMS marketing is a low-cost and high-impact way for businesses to reach their customers and drive sales. It is also highly personalized, as businesses can send targeted messages based on the customer’s location, interests, purchase history, and other data. Text message marketing also provides businesses with a quick and easy way to communicate with their customers and build relationships, as it is a direct and intimate channel of communication. Overall, SMS marketing is a highly effective tool for businesses today, as it can help them increase customer engagement, loyalty, and sales, while also providing a positive user experience.
Text Messaging for Small Businesses: The ‘How?’ and ‘Why?’, Plus the Benefits
Businesses have been sending emails since emails were created. For a long time, it was considered the most effective and professional method of communication among businesses. While emails still have their place in today’s market, they aren’t as effective as they used to be. Particularly for small businesses Why is that?
Emails don’t get opened. Or at least, they don’t get opened at the same rate that text messages do. In fact, I’d be willing to wager that as it stands right now you’ve likely got at least 100 unread or unopened emails. My personal email currently has nearly 400 unread promotional emails. Why does this happen? We receive so many emails from all the different places we shop at, all of the social media accounts we sign up for, and everything in between. I will gladly hand out my email address if it means I get 10% off my purchase.
Here’s some proof of how many emails go unread
Small Businesses SMS Boosts Customer Engagement
Small businesses don’t have the same reach and marketing budget of their larger corporate counterparts. They rely on maintaining quality relationships and their reputation to make sales.
One of the ways that small businesses can help increase their reach is by maintaining customer relationships. Text messaging offers a bit of personalization that other platforms like email don’t. Emails get buried deep in the recipient’s inbox, phone calls don’t get answered, but text messages not only get opened, they get opened fast. In fact, we know of one company who increased their response rates by over 40% utilizing texting over other communication methods.
Two-Way Businesses Texting
Staying in touch with customers via SMS is one of the best ways a small business can increase brand loyalty and create repeat customers.
CloudContactAI’s easy-to-use interface keeps you in touch with all of your customers and opens the line of communication.
Offering your customers a simple and easy way to opt-in to monthly discounts, promotions, and other updates your small business may have is a great way to keep them happy, boost your reputation, and increase sales. Keywords let your customers send one text, and opt-in to receive your messages.
Bulk Business Texting
Getting your message across to customers or clients has never been easier. With CloudContactAI, you can send:
- Discount codes
- Appointment reminders
- Closure notifications
- Policy changes
- Tracking information
And much More!
Additional Benefits of Using SMS for your Business:
- Faster communication: Check your phone. How many unread texts do you have? Probably far less than unread emails. Texts are usually opened and read within minutes of being received.
- Better customer engagement: By sending personalized text messages, businesses can increase customer loyalty as well as response rates.
- Easier appointment scheduling: Text messages are a great way to confirm or reschedule appointments. This helps reduce the number of missed appointments and improving customer satisfaction.
- Boosted Sales: SMS can be used to promote products or services (SMS Marketing), offer exclusive discounts, and help your sales team close deals.
- Data tracking: Text messaging services often provide data tracking, allowing businesses to see how many messages are being sent, opened, and responded to, enabling them to improve their messaging strategy.
Small Business Text Message Marketing Made Simple
Small businesses often struggle to keep up with current marketing trends. This is true whether you run a ‘mom and pop’ pizza place, or if you’re a print-on-demand ecommerce store. One of the most effective marketing tools you can use as a small business owner is a text blast service.
When you sign up for CloudContactAI, you’ll be met with a simple-to-use interface. Our product makes it easy to upload contact lists so you can start sending bulk text messages as soon as possible. If you’re met with any resistance, feel free to contact us and we’ll put you in touch with our expert client success team. Our mission is simple, we want you to get the most out of our product.
What Industries Can Utilize SMS Marketing?
Not sure if you’re ready to revolutionize the way your business communicates? Sign up for our 14-day free trial!
What do you have to lose?