SMS Marketing to Improve Student Services

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

One school’s success with texting

Using the right SMS strategy is one of the best ways to get the word out about campus events, news, and initiatives. A wide range of university departments are taking full advantage of text messaging to communicate with and inform their students. Higher education institutions have a wide range of use cases that we’ve seen. Student health and enrichment programs at one university were previously advertised in person or on signs with instructions for opting into communication before using Upland Mobile Messaging. Despite the university’s plans for a digital shift in student communications, including new websites and a blog, the school needed a way to promote its current initiatives to educate students about mental health, violence prevention, and other things right away. So they decided to utilize a text message marketing service.

Non-participation in Mandatory Training:

One college mandated a hazing, alcohol, and sexual assault education program for its Greek community. Students were required to attend this training either once a month or once a semester. Attendance was high, but students tended to simply “show up” rather than actively participate in class discussions by speaking up, answering questions, and fully participating in verbal exchanges. The university was looking for a way to get more students to participate and interact.

The university utilized an SMS service that was used to provide students with an anonymous means of responding to questions during class rather than raising their hands or otherwise drawing attention to themselves. With anonymity, students were much more willing to participate in the discussion. Students’ participation and responses during the class increased by 70%.

Monitoring the Mental Health of Students:

Administrators were aware that students were stressed out as the semester came to an end, but they were unsure of the extent of the problem. They needed a way to reach students and help them manage stress without requiring them to come to the health center during such an intense and busy period. Admins were also looking for a solution that would make it easy for students to answer personal questions anonymously and securely.

Because of how well-received the Greek program had been, the administration began send and receive text messages to every student asking how they were feeling. According to the answers given by students, the pre-selected answers offered advice and instructions on how to deal with specific types of issues. For this reason, students were much more willing to talk openly about what was bothering them, and the university could provide them with an effective support system for coping with stress.

What are the potential benefits of texting for students?

Students are already using texting on a daily basis. That’s how they communicate with everyone they know. Texting is utilized by students to set up dates, study sessions, and check in with their families. The benefit of using an SMS marketing service is that it’s already a tool that everyone uses and is familiar with. Emails almost never get opened or they end up in a spam folder, buried alongside hundreds of others. Additionally, it is inexpensive and simple to get started with SMS when compared with other forms of mass communication. 

Here are some more specific examples:

Texting Is a Great Way to Personalize the Student’s Experience

Students’ personal information can be collected with the help of behaviorally intelligent chatbots. Using progressive profiling, colleges and universities can learn more about individual students’ specific characteristics and interests, such as whether a student receives financial aid or supports the school’s sports team. With this information, you can send students text messages tailored to their interests and needs.

Keep Your Students Up-to-Date with Texting

In higher education, there is always a need to relay important information to students. It doesn’t matter if it’s a health and safety alert, a new program announcement, or a financial aid reminder, students need immediate access to the information. We’ve discovered that 35% of student messages arrive after normal business hours. CCAI offers round-the-clock assistance. The use of a chatbot to answer students’ questions in real-time is more efficient and engaging than phone calls or emails.

Texting Is a Great Way to Help Students Plan Their Futures

To keep students on track, you can use texting campaigns to proactively engage with them and offer helpful campus resources.

Every student is unique. They come from different backgrounds and face different obstacles during their college years. Communication with students is the best way to keep tabs on their well-being and ensure that they are receiving the support they need. With your institution’s chatbot, students can ask questions and get answers in a way that works best for them.

Increase Student Enrollment and Retention Through the Use of Text Messaging in Higher Education in the following ways:

Here are a few examples of mass text messages that colleges are sending to their current and potential students. Integration with a CRM or SIS allows you to personalize these notifications by inserting information such as the student’s name, appointment date, and interests.

In-App Notifications: With so many forms to fill out and deadlines to remember, it’s easy for applicants to miss deadlines. Make it easy for students by texting deadline reminders. Include links within the message for easy access and completion.

Campus Tours and Social Media Promotion: The more potential students interact with a school, the more likely they are to apply. You can text them links to register for a campus tour or follow social media accounts. This is also a great way to meet other prospective students and socialize.

Tour Reminders: It takes a lot of time and money to get people interested in your school, so make sure they show up. Constantly reminding prospective students of events can significantly increase attendance and decrease no-show rates. Remember that prospective students may have signed up for multiple campus tours; make them feel welcome and let them know what to do.

Opportunities for Scholarships: Scholarships help spark the interest of students who want to attend college. Make sure prospective students are aware of your university’s financial aid opportunities by sending them a brief text message.

School Announcements: Promote school events, such as sporting events, art fairs, meet-and-greets, and open houses, to foster a sense of belonging among students. Attendance at events can be significantly increased by sending out text message reminders.

Announcement of the School Visit: Students often have the opportunity to meet representatives from colleges and universities at a college fair or some other event. Prospective students should be made aware that your school will be present and that you welcome the opportunity to meet with them and answer any questions they may have in advance. You can also promote any merchandise you may be handing out.

Messages for Marketing: Promote your school’s advantages to those who have expressed an interest in attending by sending them a text message. Enable potential students to learn more by responding to the message, and keep your message short and to the point.

Text Messaging is a two-way Conversation

One of the reasons that an SMS marketing strategy is so effective is because it allows the person being sent the text message to respond. Opening the lines of communication for students is huge. It makes the student feel as if they’re being heard and their questions are being answered.

Conclusion

Since texting has proven to be so useful in the educational setting, many campuses are making the switch from other means of communication to texting. It’s a direct and immediate communication tool that can also return useful and important data and insights about students. For today’s mobile-centric students, texting is the most efficient and convenient method of communication. This article provides a few examples of how colleges and universities are using texting prospective students to increase interest, boost enrollment, and improve the overall experience of each student.

Contact us at Cloud Contact AI today to get more information on our SMS marketing services.

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