SMS Marketing in the Sports Industry

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

 SMS marketing has been a popular tactic used in the sports industry since 2011. Fans are kept informed about the latest scores, stats, and other information by text messages from these teams thanks to SMS marketing strategies. 

The Chicago Fire, a major league soccer team, began using SMS in the same year to communicate more directly with their fans and to better engage potential fans as well. In addition to text marketing methods such as in-arena games and surveys, announcements, special deals, and text-to-win promotions, the soccer team is currently experimenting with mobile marketing techniques. Their analysis and application of the data will allow them to learn more about what fans want and how much interaction they are comfortable with. According to the feedback that these clubs have received so far, fans appear to enjoy the opportunity to participate in their favorite sports organizations on an individual basis.

As a result of this type of communication, fans have reported feeling more connected to their teams, as well as a younger, more technologically savvy public becoming more engaged in games. Mobile advertising increased by 50% during the 2012 London Olympics, as businesses recognized the immense power of the spectacle as an attention-grabber that could convert attendees into phone numbers on lists.

Through SMS, sports teams can engage fans in a variety of ways, including contests and giveaways, among other things. Everyone enjoys receiving freebies, and sports fans are no different. Everyone wants a football autographed by Tom Brady or a baseball autographed by Mike Trout, and it’s hard to find someone who doesn’t. That is one of SMS’s main advantages.

Professional Sports is an interesting industry for marketing because teams have a devoted fan base that is extremely loyal and is heavily influenced by location. As a result, once a fan has decided on a team, they will rarely switch allegiances in the future. Quality marketing does not go unnoticed because it can help turn occasional season-ticket holders who only watch a few games per season into yearly subscribers. Additionally, local teams could be the difference between attracting new fans and losing them to global brands such as Manchester United or the New England Patriots.

Why SMS Marketing is So Effective?

  • It’s a Chance to Think Outside the Box: Fans nowadays get bombarded with messages. Investing in SMS marketing is the best way to stand out from the sea of emails. Get creative with your messaging. Because text messages are limited in length, you must choose your words carefully. Try improving your text-marketing campaigns or using witty language to engage your fans.
  • Improves other marketing channels: Thanks to digital marketing, you can communicate with your fans in multiple ways. Combined, these channels can help build a marketing communication system that increases fan engagement. For example, email and SMS marketing inform. Text messages are ideal for conveying time-sensitive or urgent information, whereas emails are ideal for conveying detailed data.
  • Best Engagement: While email is one of the most effective marketing channels, it can take time to see results. Emails can sit in a fan’s inbox for days before being opened. SMS marketing open rates are around 82.1% versus 24% for email marketing. Texting is a hard pill to swallow, but it works.
  • Mobile-friendly: Many marketing departments struggle with mobile-friendly social and email campaigns. How a campaign appears on a mobile device can make or break a new fan.
  • Quick delivery: We all recognize the value of a positive customer experience. SMS marketing is one way to provide this. Fans expect quick responses and instant gratification, and SMS marketing is a great way to deliver. Your message is sent instantly and engages the fan within minutes. The best part is that an opt-in feature ensures that everyone who wants to receive a message can.
  • Watch Clicks: You can track how many times your links are clicked using text marketing. This data can be used to track the performance of your marketing campaigns in real-time. You can track your link performance to see which texts have the best click-through rates. Consider modifying texts that contain low-click-through-rate links.

 

Here are just a few examples of how the sports industry can use SMS marketing to its advantage:

 

Promotions for sporting events and ticket sales

Promotions are frequently used by sports teams to boost ticket sales and bring in new viewers. For a chance to win Super Bowl tickets, the New England Patriots could run an opt-in SMS campaign in their stadium programs. Fans of football are sure to take notice of this message, and the opt-in feature allows marketers to keep in touch with their customers and cultivate a sense of community among them. Their opt-in database grows faster and larger as they run more ticket promotions and contests. Sports marketers can use this data to determine which promotions are most effective and what level of engagement fans are willing to commit, which has a direct impact on ticket sales.

 

SMS-based results and statistics

In today’s world of fantasy sports, fans are more involved than ever. SMS score updates and stats are an easy way to keep fans up to date with their favorite team and create a channel of communication that the fans learn to trust, allowing for future promotions or communication. Because fans are most interested in scores and stats, teams need to provide the information they want.

 

The team’s schedule

It’s not uncommon for sports seasons to be a complete mess, with teams making or missing the cut for dozens of different competitions. It’s not uncommon for a team to compete in up to four competitions at once, and many of these competitions require qualification, which means that the schedules of games will be rearranged during the season. SMS marketing can help alleviate fan anxiety by keeping them up to date on team schedules and announcements. Even if fans aren’t traveling to the game, this will have an impact on attendance, especially if they are. For sports teams, this means that they have a steady audience and revenue stream.

 

Merchandising

Merchandisers can notify customers about discounts and special offers by using databases that have been built through other campaigns. PSG’s purchase of Neymar from Barcelona earlier this year was an example of how this kind of promotion was used.” Replica shirts with new player’s names on them were in high demand at the PSG merchandise store, which was clogged up. This is the power of a little marketing.

 

Renewing Your Season Tickets

One of the advantages of SMS marketing is that it can be used for sending out season ticket renewal information. Information about prices and important dates can be included in the text campaign along with details about whether or not fans should commit for the following year (which could be done by allowing fans to reply with a yes or no). Uncommitted patrons who may be subject to a price increase or the loss of their seat can also receive reminders. Finally, season ticket holders who frequently attend games but do not have one may be tempted to purchase one if they receive a discount via SMS marketing.

 

Announcements

In the world of sports, SMS marketing is a great way to spread the word about upcoming events. If you don’t use social media, you’ll be the first to know about breaking news involving your favorite sports team thanks to this. In addition, this means that fans will receive breaking news directly from the club rather than a media outlet. Using SMS to notify fans when a player is signed or sold is one way that teams can use the technology. Fans could also get score updates from their favorite teams, which could be a big hit if the team is on the road. SMS could also be used by clubs to announce the opponents for cup draws, preseason schedule changes, and any other game-related alterations.

 

Conversational SMS for an Event

Conversing via text message is the next step in the evolution of business messaging via SMS. In addition to allowing fans to respond and have basic interaction, it also allows for some automation. It’s critical to include conversational SMS in your omnichannel strategy.

 

Multi-Channel Engagement with SMS

Prepare for the future by developing a smart way to compose messaging across all of your fan engagement channels. This will allow you to use the most effective mix of channels for messaging rather than blasting fans on every channel at the same time.

 

Transactional Notification via Email and SMS

It’s important to ensure that your fans are receiving critical updates on all of the channels they prefer. For maximum flexibility, send an SMS opt-in offer via email.

 

Upsell via email and text message

If you send out an email directing users to sign up for your text marketing program, you can quickly demonstrate how valuable it will be by sending them a personalized coupon via SMS, which is tied to a previous purchase they’ve made.

 

Conclusion

When it comes to promoting their teams, professional sports organizations typically do an excellent job, particularly through the use of social media. Bristol City’s goal GIFs and the Sacramento Kings Twitter page are two great examples. Many professional sports teams, on the other hand, ignore SMS marketing as a marketing channel. When sports teams use text messages to communicate with their fans, they can get their updates directly into the inboxes of their supporters. It’s safe to assume that the vast majority of your fans will see your message thanks to open rates of 98%. While 95 percent of UK homes had a mobile phone in 2018, only 73% of the population had a smartphone in 2018. As a result, there are a significant number of people who can be reached via SMS but not via other online channels, which provides teams with a great opportunity to target supporters who frequently miss out on team news. Sporting organizations can employ SMS marketing in a variety of ways:

The sports industry has found SMS marketing to be incredibly effective. Marketing via SMS is more cost-effective and efficient than traditional methods, and the widespread availability of SMS means that marketers can reach nearly every fan. Fans are more likely to stick around if they know what’s going on in the world around them. But SMS isn’t just used by sports organizations. 

 

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