Many businesses use CPC ads during the holiday season, when keyword prices skyrocket and competition is fierce. Another advertising method that businesses use to reach their customers is email, which can be effective, but SMS marketing is on the rise, and quickly becoming a more popular strategy. Bulk SMS marketing reaches customers wherever they are, making it one of the most cost-effective and direct marketing channels. Many companies claim response rates of 40% to 50% and click-through rates of 15%.
What is Black Friday?
In America, Black Friday is synonymous with shopping. It falls on the Friday after Thanksgiving, which is one of the nation’s biggest holidays. Many people use this as an opportunity to do their Christmas shopping without breaking the bank.
During the Black Friday sales event, the retailers use various promotions to increase the number of people who visit their stores. In the US, vendors’ promotional activity typically begins on the day after Thanksgiving and extends into the holiday season. Black Friday has turned into a month of deals designed to drive sales.
Black Friday is traditionally held on the fourth Friday of November. On that day, discounts and offers on different goods encourage consumers to buy the products.
The biggest American companies Walmart, Best Buy, Target, Amazon, Kmart, Sams, Club, Kohl’s, Macy’s, Staples, JCPenney, Toys R’ Us, Sears and many participate and generally with the best deals.
According to CNN, Black Friday began in Philadelphia in the 1950s. It has grown into the biggest shopping day for American consumers.
The success of the action for the salesman drew attention in other parts of the world and spread to neighboring countries, Canada and Mexico.
What is Cyber Monday?
Cyber Monday is a day dedicated especially to online deals and is celebrated exclusively on the Monday after Thanksgiving and Black Friday weekends. The term, Cyber Monday, was first used in electronic commerce in 2005. Today, it is just as big as Black Friday, if not more so. Most consumers are already accustomed to doing the bulk of their shopping online, so it’s much more convenient for them than standing in line, dealing with crowds, and taking away from their busy lives.
This commercial strategy allows people from all over the world to access the discounts of virtual stores in the United States, and in this way increases sales in the country.
To get the most out of this Monday of offers, many consumers stay connected with the stores of their choice and filter the products they want to buy since some stores keep the offers only for a few hours and not for the whole day. There are also websites that show which major stores have Black Friday deals available.
In the same way, you can register in portals dedicated especially to this type of sales such as Best Buy, Amazon, Walmart, eBay, or the store that you frequent the most.
Cyber Monday has been so successful that countries such as Argentina, Colombia, and Chile have joined this celebration of online sales that today celebrates 13 years in the United States market.
Looking at buyer behavior, Black Friday is key for purchasing big-ticket items, which often involve some future planning. That’s why you will see people camping outside electronic stores to make sure they get the specific tablet they want. There are often great deals on electronic products like TVs, laptops, appliances, and power tools.
Most People shop online for items that are more economical to ship and return. Consumers associate Cyber Monday with smaller products, gifts, and impulse buys. Think clothing, toys, and books after gift cards; these are the most popular gifts.