Best Email Marketing Practices

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

What is Email Marketing?

Email marketing is a powerful tool of the modern business world. It can be used to make buyers aware of our latest discounts and offers. Email marketing also plays a significant role in the marketing tactics that goes with the generation of sales lead, brand recognition, constructing relationships, or involving customers through different marketing emails.

Tips for Email marketing strategy:

  1. Know your audience:

It’s always good to personalize the message you’re sending potential customers, therefore you need to distinguish your audience from the general public. Whenever people sign up to subscribe to your emails, it’s fine to ask what they are looking for – Offers and discounts, Restock information, new launch products, or newsletter updates? Categorize them accordingly and use different tactics.

  1. Welcome Emails:

Send a welcome email to anyone who signs up, many brands lure website visitors to sign up by giving them a 10% discount, or the existing customers will get an extra 10% Off in case they introduce their family and friends, this helps in growing the list of subscribers.

  1. Scheduling time of Emails:

Select a consistent time and days of the week for sending the Emails, that way the customers will be expecting your emails on a particular day and time and will be getting what they want. However, in case you are planning a big promotion for example – the Black Friday sale, Christmas sale or offers then there is no need to stay on the recurring schedule as the subscribers already expect great offers during these holidays.

  1. Take measure of metrics to track the impact:

First, determine the purpose of the Email, and then you can take into account the type of metrics to measure. For example: If you want the recipients to read the content of the email wholly then put an eye-catching and compelling subject line and measure the open rate against it, or if you want to extend any deal or discounts, measure it against a number of clicks, subsequent visitors and the resulting conversions.

  1. Reward Loyalty:

The subscribers who always open your email and clicks are your strongest brand ambassadors. They earn special treatment for their loyalty. You can start with a survey on how you can make your email program better. In return, you can award them with special discounts and offers. The benefits will be doubled as you can retain your most loyal customers and also get valuable information from them.

  1. Make it mobile-friendly:

Nobody can think of their life without smartphones, that’s why people are browsing more and purchasing more, also they can easily check their emails over the phone. Therefore the email templates and the landing pages where you are directing subscribers should be streamlined to make them mobile-friendly. There are several programs to check how your deliveries will look like.

  1. Circumvent Spam:

Circumvent spam at all costs, as your whole email program can be blocked. You can frequently clean your subject lines, that is avoid using CAPS LOCK, or the signs- !!!!, $$$. Use a valid email id of the recipient and mention the unsubscribe link. Always write the company’s email ID in the ‘From’ section, rather than any eye-catching detail. Make sure you give a permission reminder – You’re receiving this email as you subscribed HERE.

  1. Make your Emails desirable:

Make sure you do not buy the email addresses from any company, it should be a valid list of subscribers. The Unsubscribe button should be clearly visible to all. Whenever people give their details for a subscription, ask them to double opt-in. You can confirm in the first email by asking, “Subscribed by accident”?  This is just to confirm no over mailing to a particular segment of people, who are also not reverting and converting into sales.

  1. Make Call To Action clear :

Everyday people tend to receive so many promotional emails in their inbox, Why will they click yours from so many? We need to be tactful. The subject line should be catchy and the call to action should be bold and clear in the first section of our email so that subscribers will not be able to scroll and get engaged and finally convert into sales

  1. Quality supersedes Quantity

Emails are a powerful tool to communicate, but too many emails may give opposite results. The subscribers may mark your emails as spam, or in the worst case, they may unsubscribe them. Also if we send emails too frequently, it will not make them more interesting or impressive. Therefore, we should start with a slow pace and test how your audience responds to your emails.

  1. Segregate your email list

In email marketing, all the subscribers get the same messages at the same time. But if you personalize these emails to cater to the needs and tastes of subscribers then there are chances of a high engagement rate and more conversions. We can categorize them according to :

  • The demographic location of subscribers
  • What they are focussing on and purchasing in the last few visits on your website
  • The time of opening up your other emails.

These few details may help in reaching out to recipients in a better way.

  1. Declutter the subscribers list regularly:

Many subscribers receive the emails and ignore them for an indefinite period. They were there in their inbox forever. This may harm your delivery rates, as you are over mailing to a group of people who are not interested to hear, and not engaging or converting. You need to focus on this and declutter the unengaged subscribers who have not opened the emails for the last few months from the list.

  1. Follow consistent design:

The email pattern should follow the overall design of your website. The recipients must have an idea from where they got an email. The experience from clicking on the link pasted in emails to your website landing pages must be a flowing one.

Here is the checklist before starting any email campaign

  • The company Logo should be clear and visible at the top(Linking to the website)
  • Colors must align with the website design
  • The Message should be short and clear, highlighting the offers
  • Hypertext indicates destination URL and should be short
  1. Don’t use no-reply

Receiving a promotion email from no-reply doesn’t give a good impression on recipients, as it closes the window of conversation and it also seems very unfriendly. People do not tend to open these emails and ignore them. Companies don’t prefer to use any personal email id or company name in the form section. The best way to sort this out is to test to see which section is receiving the most openings. 

  1. Consistency

A consistent pattern needs to be followed while sending the emails, i.e the number of emails sent on Monday is 3 and on Tuesday it is 50, which gives a confusing signal, recipients might take it as spam. The company’s reputation is built gradually in the mind of customers and that’s how you slowly increase the volume of promotional emails. Else it may create a lot of frustration in the mind of users.

  1. Email Marketing Guidelines:

The latest practices flowing in the market should be followed by the companies. Although it’s a big challenge, the latest trends related to emails give a good impression. This nitty-gritty also takes into account the needs and understanding of the people in a more clear way.

  1. Diversification of channels:

Emails are the tried and tested platform available to companies to converse with customers, but this is not the only one preferred channel. You need to give options to the recipients. It might be possible that they want to know about your latest offers via emails but they are comfortable in receiving shipping information via SMS. You need to have some experiments here with more channels, keeping in mind the engagement rate. 

  1. Coordination between multi-channel campaigns:

The promotional campaigns going on different platforms should be coordinated to support each other. For example- The company might run some pre-targeted campaigns on different channels, it might help them to know what is ringing with the customers and that data helps you inform the subject lines or the taglines of the emails.

Therefore, creating an effective email design and marketing campaign is not a dreadful task, You just need to follow a few rules and apply the above tips in forming the emails that resonate with the recipients at once and lead to conversions.

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