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Best Email Marketing Practices

What is Email Marketing?

Email marketing is a powerful tool of the modern business world. It can be used to make buyers aware of our latest discounts and offers. Email marketing also plays a significant role in the marketing tactics that goes with the generation of sales lead, brand recognition, constructing relationships, or involving customers through different marketing emails.

Tips for Email marketing strategy:

  1. Know your audience:

It’s always good to personalize the message you’re sending potential customers, therefore you need to distinguish your audience from the general public. Whenever people sign up to subscribe to your emails, it’s fine to ask what they are looking for – Offers and discounts, Restock information, new launch products, or newsletter updates? Categorize them accordingly and use different tactics.

  1. Welcome Emails:

Send a welcome email to anyone who signs up, many brands lure website visitors to sign up by giving them a 10% discount, or the existing customers will get an extra 10% Off in case they introduce their family and friends, this helps in growing the list of subscribers.

  1. Scheduling time of Emails:

Select a consistent time and days of the week for sending the Emails, that way the customers will be expecting your emails on a particular day and time and will be getting what they want. However, in case you are planning a big promotion for example – the Black Friday sale, Christmas sale or offers then there is no need to stay on the recurring schedule as the subscribers already expect great offers during these holidays.

  1. Take measure of metrics to track the impact:

First, determine the purpose of the Email, and then you can take into account the type of metrics to measure. For example: If you want the recipients to read the content of the email wholly then put an eye-catching and compelling subject line and measure the open rate against it, or if you want to extend any deal or discounts, measure it against a number of clicks, subsequent visitors and the resulting conversions.

  1. Reward Loyalty:

The subscribers who always open your email and clicks are your strongest brand ambassadors. They earn special treatment for their loyalty. You can start with a survey on how you can make your email program better. In return, you can award them with special discounts and offers. The benefits will be doubled as you can retain your most loyal customers and also get valuable information from them.

  1. Make it mobile-friendly:

Nobody can think of their life without smartphones, that’s why people are browsing more and purchasing more, also they can easily check their emails over the phone. Therefore the email templates and the landing pages where you are directing subscribers should be streamlined to make them mobile-friendly. There are several programs to check how your deliveries will look like.

  1. Circumvent Spam:

Circumvent spam at all costs, as your whole email program can be blocked. You can frequently clean your subject lines, that is avoid using CAPS LOCK, or the signs- !!!!, $$$. Use a valid email id of the recipient and mention the unsubscribe link. Always write the company’s email ID in the ‘From’ section, rather than any eye-catching detail. Make sure you give a permission reminder – You’re receiving this email as you subscribed HERE.

  1. Make your Emails desirable:

Make sure you do not buy the email addresses from any company, it should be a valid list of subscribers. The Unsubscribe button should be clearly visible to all. Whenever people give their details for a subscription, ask them to double opt-in. You can confirm in the first email by asking, “Subscribed by accident”?  This is just to confirm no over mailing to a particular segment of people, who are also not reverting and converting into sales.

  1. Make Call To Action clear :

Everyday people tend to receive so many promotional emails in their inbox, Why will they click yours from so many? We need to be tactful. The subject line should be catchy and the call to action should be bold and clear in the first section of our email so that subscribers will not be able to scroll and get engaged and finally convert into sales

  1. Quality supersedes Quantity

Emails are a powerful tool to communicate, but too many emails may give opposite results. The subscribers may mark your emails as spam, or in the worst case, they may unsubscribe them. Also if we send emails too frequently, it will not make them more interesting or impressive. Therefore, we should start with a slow pace and test how your audience responds to your emails.

  1. Segregate your email list

In email marketing, all the subscribers get the same messages at the same time. But if you personalize these emails to cater to the needs and tastes of subscribers then there are chances of a high engagement rate and more conversions. We can categorize them according to :

  • The demographic location of subscribers
  • What they are focussing on and purchasing in the last few visits on your website
  • The time of opening up your other emails.

These few details may help in reaching out to recipients in a better way.

  1. Declutter the subscribers list regularly:

Many subscribers receive the emails and ignore them for an indefinite period. They were there in their inbox forever. This may harm your delivery rates, as you are over mailing to a group of people who are not interested to hear, and not engaging or converting. You need to focus on this and declutter the unengaged subscribers who have not opened the emails for the last few months from the list.

  1. Follow consistent design:

The email pattern should follow the overall design of your website. The recipients must have an idea from where they got an email. The experience from clicking on the link pasted in emails to your website landing pages must be a flowing one.

Here is the checklist before starting any email campaign

  • The company Logo should be clear and visible at the top(Linking to the website)
  • Colors must align with the website design
  • The Message should be short and clear, highlighting the offers
  • Hypertext indicates destination URL and should be short
  1. Don’t use no-reply

Receiving a promotion email from no-reply doesn’t give a good impression on recipients, as it closes the window of conversation and it also seems very unfriendly. People do not tend to open these emails and ignore them. Companies don’t prefer to use any personal email id or company name in the form section. The best way to sort this out is to test to see which section is receiving the most openings. 

  1. Consistency

A consistent pattern needs to be followed while sending the emails, i.e the number of emails sent on Monday is 3 and on Tuesday it is 50, which gives a confusing signal, recipients might take it as spam. The company’s reputation is built gradually in the mind of customers and that’s how you slowly increase the volume of promotional emails. Else it may create a lot of frustration in the mind of users.

  1. Email Marketing Guidelines:

The latest practices flowing in the market should be followed by the companies. Although it’s a big challenge, the latest trends related to emails give a good impression. This nitty-gritty also takes into account the needs and understanding of the people in a more clear way.

  1. Diversification of channels:

Emails are the tried and tested platform available to companies to converse with customers, but this is not the only one preferred channel. You need to give options to the recipients. It might be possible that they want to know about your latest offers via emails but they are comfortable in receiving shipping information via SMS. You need to have some experiments here with more channels, keeping in mind the engagement rate. 

  1. Coordination between multi-channel campaigns:

The promotional campaigns going on different platforms should be coordinated to support each other. For example- The company might run some pre-targeted campaigns on different channels, it might help them to know what is ringing with the customers and that data helps you inform the subject lines or the taglines of the emails.

Therefore, creating an effective email design and marketing campaign is not a dreadful task, You just need to follow a few rules and apply the above tips in forming the emails that resonate with the recipients at once and lead to conversions.

Alternatives to Cold Texting

Alternatives to Cold Texting

The prospect of cold texting leads and clients in the hopes of soliciting business is alluring when you consider that text messages have an open rate of 98%. Cold texting, on the other hand, is prohibited. There are some steps you have to go through before you can begin texting leads.

Using SMS Messaging for Recruiting

Using SMS Messaging for Recruiting

Recruiting is a spontaneous process and having something to guide new employees through the employment process step by step is more helpful than ever. It will help to fill job openings faster, improve the overall experience for the candidate, and enable better compliance. With how texting works nowadays, it is a good way to remain connected with potential candidates.

Transactional SMS

Transactional SMS

Having a direct pipeline to customers is important. People on average spend roughly 3.5 hours per day on a cellular device and prefer SMS as a means of communication, giving ample opportunity to reach out. Instead of reaching out for marketing, there are plenty of other reasons companies would want to reach out, whether it be verifying that a package has been sent, and other more. It’s currently the strongest means of establishing and maintaining a line of communication with customers.

Using SMS for a Product Launch

Using SMS for a Product Launch

Launching a product is important to get right, primarily in regards to marketing. Show absolutely no marketing and the target market will fall under the impression that there was no faith on behalf of the producers that the product was ever going to show any potential to begin with. The general idea is to spread brand awareness while building confidence in the product or service so that when it’s finally put out to the market, it can draw some attention.

Basic SMS Marketing Tactics for the Beginner

Basic SMS Marketing Tactics for the Beginner

While email marketing still remains popular, there is no doubt that SMS is taking over. Today we’ll dive into some distinct advantages that SMS has over email, and different tactics one can use when switching from an email marketing strategy.

What is Geofencing?

What is Geofencing?

Global Positioning is currently a common feature across most smartphone brands. From a marketing perspective, this allows for getting a general idea of where the customer base is. While advertisers aren’t allowed to directly track customer movements, they can establish event triggers for whenever a customer enters a certain location, such as a city. This helps with distributing much more locally relevant ads.

Opt-in Messaging Strategies

Opt-in Messaging Strategies

While mass SMS messaging campaigns remain the most effective means of reaching a customer base, it is also important to give customers the impression of choice in order to remain within customer-protection laws. Let’s take a look at some opt-in strategies you can use today!

Smartphone Addiction and Its Impact

Smartphone Addiction and Its Impact

Smartphones are powerful tools. They allow us to stay in touch with our friends and family 24/7, play games, listen to podcasts, and access an amount of information that people even 20+ years ago would have found unrealistic, but how do these devices affect us?

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