Text messaging (SMS) is a part of daily life. It’s the primary way that basically everyone communicates. Why is that? Because it’s simple and convenient. Emails get buried among thousands of spam messages and inboxes pile up fast. Phone calls from unknown numbers go unanswered or quickly get screened. Text messages however almost always get opened. By Utilizing SMS signup on your site, you now have a powerful marketing tool at your fingertips. These phone numbers can then be deposited into CCAI and used for an outbound marketing campaign. So, let’s dive into our top reasons why SMS is so effective.
Simply knowing the password to an account is not enough. In today’s world of cyber crime, two-factor authentication is a must for any serious business. For those of you who don’t know what this is, it’s when someone goes to sign into an account of some sort, and rather than getting in by typing in their password, your site will send a 6 digit code directly to their phone. The user then has to enter this code into their computer in order to get into their account. If you have access to your customer’s cell phone number, you can help protect their sensitive information by sending a two factor authentication text message to them. This is a quick and easy way to keep your clients/ customers safe.
Promoting deals your business has going on is key to its success. Without properly marketing these promotions, there is no way for your customers to know about them. People love a good deal. Unfortunately, a lot of businesses use email promotions as their primary marketing tool. While email marketing is effective and it certainly has its place, SMS has more of an “in your face” approach.
3. Higher Open Rates
The most appealing aspect of using an SMS marketing strategy is that text messages get opened. Period. Emails often get ignored. In fact, I’d be willing to wager that as it stands, you have hundreds of unopened emails in your inbox right now (that may be something you should get cleaned up). Can you say the same about text messages? Likely not. The same goes for the majority of people. In fact, according to one study, 97% of text messages are opened within 15 minutes of being received. Emails have a disappointing open rate of 28%-33% on average according to Hubspot. The effective campaign frequency with email is also much higher. Meaning that it takes 30 email campaigns a month to reach the same level of engagement as 4-6 SMS campaigns a month. That is a huge difference!
4. Delivery Speed
The main reason that texting is so popular today isn’t just because of how convenient it is, but also because it’s fast! SMS delivery rates are much higher than that of email, because there are simply less factors that go into it. This is huge when it comes to things like two-factor authentication. The user doesn’t have to wait for a slow email delivery if there are server issues. They also don’t have to dig through their spam folder looking for their authentication code, only to find it after it expires. With SMS, the results are instant. Just the way we like it in the modern world.
5. Customer Relationships
People get hundreds if not thousands of emails a day. From work emails to marketing promotions, they just don’t feel special. When someone receives a text, it’s generally important which is likely why we see the high open rate mentioned earlier. By marketing your business to both existing and potential customers via personalized SMS, you are showing them you care. The wide range of SMS marketing applications is endless. You can send follow ups, special discount codes, and discuss upcoming product releases. The best thing about these all being delivered by text is that your customers or clients will actually read them.
We’ve got over reasons why SMS marketing is so effective, but the issue comes with gaining that information. Phone numbers are not as easy to obtain as emails. Everyone uses their email to sign up for everything. By implementing an SMS signup, and using this information in conjunction with Cloud Contact AI’s SMS services, you now have a way to create a better relationship with your customers and watch your business grow!
The prospect of cold texting leads and clients in the hopes of soliciting business is alluring when you consider that text messages have an open rate of 98%. Cold texting, on the other hand, is prohibited. There are some steps you have to go through before you can begin texting leads.
Sending payment reminders has never been easier. Cloud Contact AI’s easy-to-use text messaging platform helps you reach out to debtors and get paid faster. Let’s take a look at some text message templates you can use today!
This quick but detailed video tutorial covers how to create a template for an SMS campaign using CCAI’s easy-to-use interface.
Having a direct pipeline to customers is important. People on average spend roughly 3.5 hours per day on a cellular device and prefer SMS as a means of communication, giving ample opportunity to reach out. Instead of reaching out for marketing, there are plenty of other reasons companies would want to reach out, whether it be verifying that a package has been sent, and other more. It’s currently the strongest means of establishing and maintaining a line of communication with customers.
Launching a product is important to get right, primarily in regards to marketing. Show absolutely no marketing and the target market will fall under the impression that there was no faith on behalf of the producers that the product was ever going to show any potential to begin with. The general idea is to spread brand awareness while building confidence in the product or service so that when it’s finally put out to the market, it can draw some attention.
While email marketing still remains popular, there is no doubt that SMS is taking over. Today we’ll dive into some distinct advantages that SMS has over email, and different tactics one can use when switching from an email marketing strategy.
While mass SMS messaging campaigns remain the most effective means of reaching a customer base, it is also important to give customers the impression of choice in order to remain within customer-protection laws. Let’s take a look at some opt-in strategies you can use today!
Smartphones are powerful tools. They allow us to stay in touch with our friends and family 24/7, play games, listen to podcasts, and access an amount of information that people even 20+ years ago would have found unrealistic, but how do these devices affect us?