Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
The Definitive Guide to Text Message Abbreviations

The Definitive Guide to Text Message Abbreviations

Introduction Mobile messaging of all types has quickly become the main way that people communicate today. Text messaging, direct messaging on a social media platform, or using an instant messaging application like Slack for work-related things are all examples of ways...
MPS and Trust Scores for A2P 10DLC in the United States

MPS and Trust Scores for A2P 10DLC in the United States

Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...
Text Messages for Delivery Services

Text Messages for Delivery Services

Introduction   People today use Delivery services more than ever before, and it’s no wonder why. We live in a consumer-based economy and convenience is king. You’re able to get pretty much anything you want delivered via Amazon Prime at a competitive price with...