A/B Testing for Better SMS Campaigns

A/B Testing for Better SMS Campaigns

What is A/B Testing? A/B testing is a technique used in marketing and advertising to compare two versions of a webpage, ad, or other digital asset to determine which one performs better. In A/B testing, two variations (A and B) of the same asset are presented to...
SMS Data and Analytics: What To Track

SMS Data and Analytics: What To Track

Data and Analytics for SMS Marketing   As your business grows, your marketing efforts are going to play an enormous role in ensuring that your growth is happening at the rate and in the direction that you want it to. However without tangible and trackable goals,...