If you want to send surveys to your customers but you don’t know how to get your contacts to complete them, discover here the advantages of email marketing surveys and how to use them effectively.
Today, with the possibilities offered by the digital world, face-to-face surveys have basically lost their reach. Why? For multiple reasons: they demand more money, time, effort, and the results tend to be unfavorable compared to other channels.
In this context, email marketing has become the most efficient tool to create and send surveys in a simple, fast and economical way. Do you want to know more about the benefits of sending your email marketing survey and how to apply the best strategies to obtain surprising results? Continue reading!
Advantages and applications of email surveys
Do you have any idea of the variety of surveys you can send via email? It is not just about consulting your customers for their satisfaction in relation to their interaction with your brand. There are many other options that you can implement and that will help you to retain your customers and grow your business.
- Find the keys to improving your Conversion Funnel.
- Get feedback on your products or services to improve their level, based on the expectations of your customers.
- Know how satisfied your contacts are with your brand and your customer service.
- Discover which the most valued products by your customers are.
- Reveal what products your customers would expect you to offer and you still haven’t.
- Get feedback on a certain event, training, etc.
- Customize the type of surveys for the different Subscriber segments.
These are just a few ideas of how you could get the most out of an email marketing questionnaire. The important thing is that you can obtain as much information as possible to adapt your business to the needs and expectations of your customers.
How to improve the response rate to your email surveys
If you want your subscribers to effectively answer the surveys you send, you should follow some tips that will be useful for your contacts to open your pieces and then complete the desired action. Take note!
1. Create attractive subjects
As always, Matters are a key element in getting good results. In this case, the important thing is that you can motivate your Subscriber to do something that, generally, tends to cause laziness.
A good tip is to personalize the content, announce a benefit if the survey is completed, and anticipate the time it may take.
For example, “John, complete this short survey and get 30% OFF.”
Get creative and get excellent results!
2. Quickly get to the point
If there is something that nobody likes, it is wasting time, especially in the digital world. So be concise in explaining what is necessary for them to complete the survey.
The Call to Action will take care of the rest! Design an attractive and clear Call to Action. What’s more? Place it in a strategic place so that no one doubts when accessing the survey.
3. Regulate incentives
Sometimes it is not necessary to offer a gift if the survey is very short and you do all the rest well. That is, if your Subject is attractive, you personalize the content, you are very concise in the text and you manage to empathize with your Subscriber, it may not be necessary to offer a great benefit in exchange for the information.
The longer it takes your Subscriber to complete the survey, the more generous you will have to be with the benefit you offer in return. But it will be worth it if you use all that data later to improve your customer experience!
4. Create relevant and attractive pieces
Make your Emails stand out to encourage your Subscribers to complete the survey and to do so motivated. Perhaps, if you get very encouraging feedback, you can then post the review on your site and this will help you increase sales!
Do you want to know a secret? If you want to obtain information about your Subscriber’s experience in their last purchase, it will be a great resource to include a photo of the product they have purchased, accompanied by a personalized text. It sure won’t fail!
5. Include a question within the piece
While you may not be able to incorporate the entire survey into your piece, perhaps introducing the first question can serve as a hook to generate more clicks on the link that leads to the survey.
The reader will be able to get an idea of the type of questions that await him if they are complex if he can answer them quickly and he may even be curious to see the rest. It’s worth a try!
6. Ensure a friendly experience from mobile devices
You know, most people interact directly from their portable devices. You don’t want to offer a bad experience to your subscribers and all this ends with a bad impression on their part of the brand!
To avoid this, you should make sure that the software you use to design the surveys is mobile-friendly. Research all the alternatives!
Examples of email surveys
Customer Surveys: Customer surveys are the most used. These allow organizations to collect data about their customers. Using it, important business parameters such as customer satisfaction, customer effort, or NPS can be measured.
Some of the most used customer surveys are business surveys and customer satisfaction surveys.
Human Resource Surveys: Human Resource Surveys are widely used in organizations to measure employee satisfaction, assessing culture, collecting feedback, and many other reasons.
These surveys are important and are conducted regularly in organizations as they can help retain employees, design strategic HR policies, and create a healthy work environment for your employees.
The Exit Interview Survey and Job Appraisal Survey are some of the most common HR surveys used in the industry.
Marketing Surveys: Marketing Surveys are useful for conducting in-depth market research. These surveys allow companies to evaluate the market, collect information about the competition, products, and public opinion about a brand.
For example, the consumer survey or the survey on the profile of the visitors of a website are some examples of marketing surveys.
Industry Surveys: These surveys cover various industries such as hospitality, retail, healthcare, banking, etc. These surveys are specially created by experts in the field to meet the needs of the industry.
The Resort Assessment Survey or Climate Change Awareness Survey are some examples used to conduct in-depth research on specific topics in various industries.
Community Surveys: Community surveys are directed at a specific community. These allow the collection of data from a specific group of people on a common topic.
Academic evaluation Surveys: These surveys are related to the education sector. They are used by schools, colleges, government institutions, and universities. In addition, they allow the collection of data from students, university or school staff, public opinion about the education sector and the facilities offered, and many other topics.
Some of the most popular academic evaluation surveys are the graduation exit survey, the school parent survey, the teacher engagement survey, etc.
All in all, email surveys are a quick to set up, and effective method of gathering information from your existing and potential customers. The more information you have, the higher the chances are that you’ll have a successful business.
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