Email Surveys: Listening to your Customers

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

 If you want to send surveys to your customers but you don’t know how to get your contacts to complete them, discover here the advantages of email marketing surveys and how to use them effectively.

Today, with the possibilities offered by the digital world, face-to-face surveys have basically lost their reach. Why? For multiple reasons: they demand more money, time, effort, and the results tend to be unfavorable compared to other channels.

In this context, email marketing has become the most efficient tool to create and send surveys in a simple, fast and economical way. Do you want to know more about the benefits of sending your email marketing survey and how to apply the best strategies to obtain surprising results? Continue reading! 

Advantages and applications of email surveys

Do you have any idea of ​​the variety of surveys you can send via email? It is not just about consulting your customers for their satisfaction in relation to their interaction with your brand. There are many other options that you can implement and that will help you to retain your customers and grow your business.

  • Find the keys to improving your Conversion Funnel.
  • Get feedback on your products or services to improve their level, based on the expectations of your customers.
  • Know how satisfied your contacts are with your brand and your customer service.
  • Discover which the most valued products by your customers are.
  • Reveal what products your customers would expect you to offer and you still haven’t.
  • Get feedback on a certain event, training, etc.
  • Customize the type of surveys for the different Subscriber segments.

These are just a few ideas of how you could get the most out of an email marketing questionnaire. The important thing is that you can obtain as much information as possible to adapt your business to the needs and expectations of your customers.

How to improve the response rate to your email surveys

If you want your subscribers to effectively answer the surveys you send, you should follow some tips that will be useful for your contacts to open your pieces and then complete the desired action. Take note!

1. Create attractive subjects

As always, Matters are a key element in getting good results. In this case, the important thing is that you can motivate your Subscriber to do something that, generally, tends to cause laziness.

A good tip is to personalize the content, announce a benefit if the survey is completed, and anticipate the time it may take.

For example, “John, complete this short survey and get 30% OFF.”

Get creative and get excellent results!

2. Quickly get to the point

If there is something that nobody likes, it is wasting time, especially in the digital world. So be concise in explaining what is necessary for them to complete the survey.

The Call to Action will take care of the rest! Design an attractive and clear Call to Action. What’s more? Place it in a strategic place so that no one doubts when accessing the survey.

3. Regulate incentives

Sometimes it is not necessary to offer a gift if the survey is very short and you do all the rest well. That is, if your Subject is attractive, you personalize the content, you are very concise in the text and you manage to empathize with your Subscriber, it may not be necessary to offer a great benefit in exchange for the information.

The longer it takes your Subscriber to complete the survey, the more generous you will have to be with the benefit you offer in return. But it will be worth it if you use all that data later to improve your customer experience!

4. Create relevant and attractive pieces

Make your Emails stand out to encourage your Subscribers to complete the survey and to do so motivated. Perhaps, if you get very encouraging feedback, you can then post the review on your site and this will help you increase sales!

Do you want to know a secret? If you want to obtain information about your Subscriber’s experience in their last purchase, it will be a great resource to include a photo of the product they have purchased, accompanied by a personalized text. It sure won’t fail!

5.  Include a question within the piece

While you may not be able to incorporate the entire survey into your piece, perhaps introducing the first question can serve as a hook to generate more clicks on the link that leads to the survey.

The reader will be able to get an idea of ​​the type of questions that await him if they are complex if he can answer them quickly and he may even be curious to see the rest. It’s worth a try!

6.  Ensure a friendly experience from mobile devices

You know, most people interact directly from their portable devices. You don’t want to offer a bad experience to your subscribers and all this ends with a bad impression on their part of the brand!

To avoid this, you should make sure that the software you use to design the surveys is mobile-friendly. Research all the alternatives!

Examples of email surveys

Customer Surveys: Customer surveys are the most used. These allow organizations to collect data about their customers. Using it, important business parameters such as customer satisfaction, customer effort, or NPS can be measured.

Some of the most used customer surveys are business surveys and customer satisfaction surveys.

Human Resource Surveys: Human Resource Surveys are widely used in organizations to measure employee satisfaction, assessing culture, collecting feedback, and many other reasons.

These surveys are important and are conducted regularly in organizations as they can help retain employees, design strategic HR policies, and create a healthy work environment for your employees.

The Exit Interview Survey and Job Appraisal Survey are some of the most common HR surveys used in the industry.

Marketing Surveys: Marketing Surveys are useful for conducting in-depth market research. These surveys allow companies to evaluate the market, collect information about the competition, products, and public opinion about a brand.

For example, the consumer survey or the survey on the profile of the visitors of a website are some examples of marketing surveys.

Industry Surveys: These surveys cover various industries such as hospitality, retail, healthcare, banking, etc. These surveys are specially created by experts in the field to meet the needs of the industry.

The Resort Assessment Survey or Climate Change Awareness Survey are some examples used to conduct in-depth research on specific topics in various industries.

Community Surveys: Community surveys are directed at a specific community. These allow the collection of data from a specific group of people on a common topic.

Academic evaluation Surveys: These surveys are related to the education sector. They are used by schools, colleges, government institutions, and universities. In addition, they allow the collection of data from students, university or school staff, public opinion about the education sector and the facilities offered, and many other topics.

Some of the most popular academic evaluation surveys are the graduation exit survey, the school parent survey, the teacher engagement survey, etc.

 

Conclusion

All in all, email surveys are a quick to set up, and effective method of gathering information from your existing and potential customers. The more information you have, the higher the chances are that you’ll have a successful business. 

 

 

 

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