7 Email Marketing Tips for Small Businesses

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Email marketing is incredibly valuable to businesses of any size regardless of industry. It has a greater reach than social media, where many factors affect how often posts and ads are shown to your followers. 

Email marketing provides direct access to your most brand-committed customers: 

  • The people who have raised their hands and said they want to know more about you. Plus, 
  • It allows you to create a personal connection with your customers and build brand loyalty.
  • Although social media is a good channel to publicize your project or brand, small business email marketing is often more effective in incentivizing purchases.

Email Marketing is permission-based which makes email unique among marketing channels. This means that you should only send email marketing communications to customers who have indicated that they want to receive them. This ensures that email messages reach an interested audience that is likely to convert. It can protect your business from potential breaches of legal restrictions in your region.

Here are the tips:

1. Prioritize your subject lines

First impressions are everything in marketing, and that goes double for email marketing. If you don’t get someone’s attention with the subject line of your email, it’s unlikely that person will open your message.

Some rules for creating a perfect subject line:

  • Be short, quick, and get to the point
  • add some urgency
  • Strive to generate some emotion in the person reading
  • Make sure the subject line is related to the content of your email

You should also avoid subject lines entirely in CAPITAL LETTERS, as these are more likely to get you into the spam box.

2. Automate your small business email marketing process

The automation of email marketing is the best solution.  We know to send emails effectively when operating with a small staff and a limited budget. 

Whether you are B2B or B2C, contacting 100 or 10,000 people, the right automation platform will be able to help you streamline your processes, segment your audience, and put your reporting data to use for insights to improve your conversions. All requiring less effort from you in the end.

There are many email marketing automation solutions, so start by finding the essential resources you need and how much you can afford. This will help you choose a platform that is a perfect fit for your small business.

3. Build your contact list organically

We understand the temptation to buy email addresses, especially when you’re trying to grow your list fast.

However, this strategy will reverse, making you more likely to be flagged as a fake address, uninterested, and spam sender by different email providers.

Take a better approach: Grow your strong and stable list of opt-in contacts (people who have authorized you to email them), Only meet people who want to hear and engage with your brand.

 

 

 

4. Segment your audience

As your prospects move through the sales funnel, their content needs, questions, and preferences will vary.

Divide your contact list to make sure you are reaching the right people with the right message. To ensure that your recipients receive more than they need and less of what they are not interested in.

In addition to targeting your contacts by the step in the funnel they’re in, you can also consider targeting by geographic location, job title, or industry all of which will help you target your audience in a more personalized way to increase your conversion rates.

5. Discover the optimal shipping frequency

There’s a sweet spot to set how often your email marketing contacts want to hear from you, and it’s up to you to find it.

Most brands send promotional emails 1-4 times a month. That amount depends on collecting data about your open rates and other conversion rates. Most of your subscribers don’t want super frequent emails, even if they like your brand.

Do some testing to determine what works for your small business, testing different frequencies to see which one offers the best opens, clicks, and conversion rates. Adjust how you manage your email campaigns based on your findings and continue to track the results.

6. Play with your campaign format

Your readers are busy. An email that is just a bunch of text on the page is unlikely to hold their attention for long, nor will it help you maintain engagement over time.

Instead, diversify your format by dividing the message with images, videos, borders, and buttons. Many email marketing automation platforms offer tons of creative email templates to choose from, letting you just fill in the gaps with your content.

 

7. Make Sure Your Call-To-Action Stands Out Among Your Small Business Email Marketing Competitors

Do you know what Call-To-Action (CTA or call-to-action) is? It is simply the most important part of your email. In every email you send, you should focus on an action you want your contacts to take. Usually clicking a link to buy a product, fill out a form, visit your website, etc.

That’s why you need to make sure that people see your CTA and that they understand what you are asking them to do. 

Take AB Tests of different CTA placements, words, and styles to see what drives your subscribers the most conversion. Once you know what works, you can adapt it for future messages.

 

Conclusion

Implementing these simple strategies while setting up an email marketing campaign can be the difference between improving your business and wasting your time. Always use a quality email marketing service like we offer at Cloud Contact AI for the best possible results.

SMS Marketing in the Hotel Industry

SMS Marketing in the Hotel Industry

Consumers are increasingly choosing to spend their money on experiences rather than on material goods as the 'experience economy' grows in popularity. This is fantastic news for anyone in the hospitality business, as spending on experiences such as dining out,...

Cloud Contact AI Products and Services

Cloud Contact AI Products and Services

Cloud Contact AI is an SMS service provider that implements cutting edge marketing strategies that can help your business flourish. SMS marketing is leaps and bounds more effective than email marketing. For this reason, we have been working day and night to bring the...

Why Utilize SMS Signup on your Website

Why Utilize SMS Signup on your Website

Text messaging (SMS)  is a part of daily life. It’s the primary way that basically everyone communicates. Why is that? Because it’s simple and convenient. Emails get buried among thousands of spam messages and inboxes pile up fast. Phone calls from unknown numbers go...

Using Email for Customer Announcements

Using Email for Customer Announcements

Email is an integral part of the modern world, be it personal or business. It is the most effective, fast, and cheapest way of communication. Business communities have used the power of emails in a much better and efficient way. When people subscribe to your emails...

Top 10 Email Marketing Tips for 2022

Top 10 Email Marketing Tips for 2022

Email marketing is a tool that any modern business worthwhile uses to engage potential customers, advertise, send information regarding promotions, and stay in touch with current customers. There is a right way and a wrong way to utilize email marketing To help you,...

SMS Marketing in the Sports Industry

SMS Marketing in the Sports Industry

 SMS marketing has been a popular tactic used in the sports industry since 2011. Fans are kept informed about the latest scores, stats, and other information by text messages from these teams thanks to SMS marketing strategies.  The Chicago Fire, a major league soccer...

Best Email Marketing Practices

Best Email Marketing Practices

What is Email Marketing? Email marketing is a powerful tool of the modern business world. It can be used to make buyers aware of our latest discounts and offers. Email marketing also plays a significant role in the marketing tactics that goes with the generation of...

Email Surveys: Listening to your Customers

Email Surveys: Listening to your Customers

 If you want to send surveys to your customers but you don't know how to get your contacts to complete them, discover here the advantages of email marketing surveys and how to use them effectively. Today, with the possibilities offered by the digital...

Using Email Marketing Effectively

Using Email Marketing Effectively

Email is the number one way that businesses communicate with each other as well as their customers. An email campaign is a communication activity in the same way as postal mailing or any other communication action also called direct marketing. The goal of a campaign...

Understanding Postscript

Understanding Postscript

Postscript is a service that allows brands and businesses inside the Shopify ecosystem to send SMS marketing services messages to their customers on a large volume. For managing SMS marketing, hundreds of growing Shopify and stores are using Postscript, which supports...