What to Look for When Choosing a Bulk SMS Service

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

 What is Bulk SMS?

Before joining any service, you must understand what it is. Bulk SMS is nothing more than send and receive text messages via SMS to a specific number; these messages can be sent in bulk or in a personalized manner.

Also known as SMS marketing, this communication strategy is intended to bring in more customers

The use of SMS messages, although it is an old acquaintance of personal communication, is an important resource for any business– regardless of its size.

Mass messages can also favor corporate communication, sending content in a segmented way to different audiences. From your company’s employees and collaborators to your base customer portfolio.

With corporate SMS, it is possible to notify about events, meetings, make appointments with customers, etc. Creating opportunities for dialogue between your company and different audiences.

Who can use bulk SMS?

Text messaging remains an essential means of communication in the corporate environment, being known as SMS Marketing Services. In these messages, you can send:

  • Promotions
  • Information about your product/service
  • News and releases
  • Exclusive content
  • Invoices or billing information
  • Alerts
  • Service protocols

And much more!

But we must take into account a crucial point: the texts must be short and to the point.

Nobody wants to be sending one message at a time, so that’s where bulk SMS comes in.

How does it work? It’s simple! In a single click, the message can reach thousands of contacts at the same time.

Check below what are the advantages of sending bulk SMS:

1. Guaranteed delivery

It’s rare for you to meet a person who doesn’t use their cell phone for a few hours during the day because the device has become indispensable in their routine. Sending text messages is accessible and you still have the guarantee that it will reach its destination; after all, there is no need for an internet connection.

2. Popularity and practicality

Texting is already part of everyone’s daily life. Utilize this to your advantage.

3. Economy

Text messaging via SMS is considerably cheap compared to other forms of media (printed or digital).

For this relationship and marketing strategy to work efficiently, in addition to good content/copy work, it is also important to know the technologies necessary to make it all happen. Choosing the right SMS marketing service can make or break the outcome.

SMS Marketing Tools

1. 360nrs

The first tool is called 360 nrs and calls itself ”your comprehensive digital marketing platform.It offers you the possibility of communicating with your clients through 6 channels:

  • Bulk SMS 
  • Mailing service
  • Push up notifications
  • Web push notification
  • SMS landing page
  •  Automatic calls 

With this simple tool, you will be able to fragment deliveries, schedule them, customize the text and the sender set an expiration date for the message and send it in 180 countries.

It is paid and has a wide variety of plans that adapt to your needs: subscription plans (from € 39 / month), by service (from € 59 / month), by use (€ 0.034 / SMS).

2. Acumbamail

Acumbamail is one of the most popular email marketing tools and also offers the service of sending SMS.

It contains tools to create and send SMS campaigns to your subscribers and clients and send them to almost any country. In the following video, he shows you how to do it, it is very simple!

The price of the text marketing services will depend on the monthly amount of messages you want to send. The most basic plan contains 250 accumulative SMS and costs € 10.74 / month.

3. Altiria

This other SMS marketing tool allows you to manage contact information and message content from the website itself. In addition, it will confirm the reading of them so that you can monitor the campaign.

Its features include:

  • Sender customization.
  • Delivery confirmation.
  • SMS concatenation 
  • Send UNICODE encoding 
  • Statistics.

4. DescomSMS

DescomSMS also offers the service of sending SMS through its website, its motto is” send it by SMS, you will read it”.

Among its functionalities are the personalization of the sender, delivery confirmation, and sending of SMS at a specific date and time.

The prices of this service are:

  • 50,000 SMS (€ 0.055 / SMS)
  • 75,000 SMS (€ 0.043 / SMS)
  • 100,000 SMS (€ 0.038 / SMS)

5. Esendex

Esendex is a platform whose functions include sending SMS and SMS landing pages.

It has several templates that you can customize, like the sender’s name, you can measure the results in real-time, send voice messages via SMS, and you can use specific characters, and enrich the quality of your messages, among others.

It has a free trial and its payment plans start at € 60 / month.

6. Instasent

Instant is an SMS marketing application with cloud storage; which allows you to access it from any device.

Among its functionalities you can: create, send and analyze your campaigns, have global coverage (more than 200 countries), multilingual service, without limitation of the number of characters, you can program messages and customize the sender, among others.

You have a free trial of the service and, in the rates section; you can create a budget tailored to your needs, establishing the money you have to spend on this campaign.

7. Mailify

Mailify is an SMS and email marketing tool developed in 2001, which from the beginning stood out thanks to its simplicity and ease of use. With its growth, it was adapting to the needs of its clients, now offering a complete service for the management of a more efficient mailing strategy.

Among the services offered, it has:

  • Management of email and SMS campaigns, as well as the creation of automated campaigns.
  • Optimizing a Lead List and Subscriber Loyalty
  • Creation of landing pages, forms, and email templates, by specialized designers.

To discover your rate and receive a quote, you need to register on their website. However, with the registration, they offer a free trial month of all the functionalities of the platform.

8. MDirector

This other SMS marketing tool is very easy to use. It offers you a multi-channel service (email, mobile,  social networks, or display) with which you can combine the SMS marketing strategy with other communication channels. In addition, you will be able to customize the messages and the sender, send them to almost any country, and create impact reports.

The steps to create a campaign with MDirector:

1. Define the type of SMS campaign you want to design.
2.Then you must create your message. The tool allows you to incorporate the name you want, choose labels and segment the audience to which the message is directed. In addition, you can include a link.
3.Subsequently, you must choose the users you want to send the SMS to, segmenting them to your liking.
4.You can schedule the shipment or send it directly.
5.Measure the results.

Their payment plans start at € 349 / year. 

Conclusion 

Bulk SMS marketing is an incredibly effective and affordable way to wrangle in new customers, and maintain a relationship with current ones. Choosing the correct