Using Email for Customer Announcements

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Email is an integral part of the modern world, be it personal or business. It is the most effective, fast, and cheapest way of communication. Business communities have used the power of emails in a much better and efficient way.

When people subscribe to your emails they expect to get all the information or announcements instantly. That means they wanted to know what’s coming next in the form of new products or restocked products.

What is an announcement email?

An announcement email is the strategy of marketing, it is sent to inform subscribers about anything new, updated, or changes in the business. It is used to announce about:

  • A new product launch
  • Limited-edition launch
  • A pre-order launch
  • A distinctive event

In this article, we would like to focus on announcement email templates. These emails are basically for marketing purposes, but they are also related to the company’s internal matters, for example, an executive leaving the company.

These announcement emails influence the company’s marketing campaigns if they time a product launch with the right email sequences to create much hype in the market. These email campaigns create the essential display or advertisement needed for the product.

 

How to write an announcement email

The following points need to be described clearly while writing an announcement email.

The occasion: Notify the reason for an email with an eye-catching subject line and an appealing headline. Also include attractive pictures to lure the subscribers.

The advantage for the subscribers: Explain the benefits of the announcement to the subscribers in detail. The main purpose of writing an announcement email to the customers is to tell them why and how this message is important to them.

Explain the product, service, or event: Subscribers are always interested to know what value is being offered to them through the new launch, pre-launch, limited edition launch, or the event. 

Call to action: The desired action should be loud and clear. There should be a BUY NOW, SHOP NOW or LEARN MORE button multiple times preferably at the beginning and at the end that connect the customers to the relevant pages on the website. The color of the CTA button should be such that it grabs the attention of the customers.

Add Images: Post-high-quality images, screenshots, or GIFs to arouse the customer’s curiosity.

Easy to understand: Divide the newsletter into different sections and include all the information about the product in detail, it should answer all the customer queries. 

Design: The brand logo should be visible on the top, also choose a defining background color that should match the website or brand color theme.

Icons: Include the social media icons in the message so that customers can share the product launch news with their family and friends.

 

Product launch email: A product launch email is a great chance to prompt the customers about the value of the products being offered. Also, you can re-engage the customers to come back to your website and make purchases again. Sometimes if you don’t launch a product properly, it may get an incompetent release and the product may flop. The inbox of the subscribers is flooded with all sorts of emails, getting the attention of customers among all those and getting them excited about what you are offering is a big and important task.

 

Attribute announcement- Announce a “hip”newly added feature to the product that may benefit the customers.

Pre-order announcement- Explain the benefits of products to the customers in this announcement, with a promise of receipt of products by them when they are launched.

Upcoming sales- Inform the customers about the upcoming slash in the prices. This notification is given to subscribers before launching these offers and discounts in the market.

Event invite- Inviting subscribers to the special launch of an event or Webinars.

Limited Edition Launch: The customers who purchased your product wants to be communicated regarding changes in the features or how it might affect their user experience. Announcing these changes will help to create trust and bonding between you and your users. Regardless of whether it’s a new updated version or a small change in the features, the communication fills the gap and keeps the customers engaged, so that they always keep coming back.

These emails may have different language but they aspire the same intention of informing customers regarding your new products or the value they will provide to customers.

 

Benefits of Product Launch Email

Creating excitement among customers ignites the spark to buy before you launch your new product in the market.

Product launch emails build excitement in the customers to try new products or services.

Product reveal campaign exhibits the features and makes it successful

Product launch emails raise the value of the product, it might become the talk of the town.

This helps in the overall growth of your business.

 

Phases of Product launch Email

The product launch announcement should be done in a series of emails rather than in a single email, this is because your single email might get lost in customers’ inboxes or they might not remember all the details. The series of emails may create anticipation in their mind and remind them about new features or products from time to time. The success rate of these messages always depends upon timing and messaging.

Two weeks before launch, build excitement. This email lets the customers know about some new product coming, the value they will be getting from it, or the problem this product might be solving. Don’t send this email before two weeks of the launch else the subscribers might not be able to remember.

One week before launch, announcement. The time has come to end the suspense. This email discloses the product and when it is coming. Paste the high-quality images, screenshots, and GIFs of your new product, Also post the pre-order information or the exact date of release.

Launch!  This email is sent on the launch day, sharing your excitement with your customers so that they buy your new product or enhance the newly added features. Also, add the social media buttons in your email so that customers can share with their family and friends if they find the product interesting.

Send a follow-up email one week later.  This email should target the customers who haven’t made a purchase or upgraded yet. It is to remind them about the benefits they will be getting or the problems they might be able to get solved.

 

 

Primetime to send the launch email

 

The success of opening rates of the email largely depends upon the time and day of sending the email. Therefore before scheduling the launch emails consider the following tips.

Tuesday, Thursday, and Friday are considered to be the best days to send the launch emails.

Avoid weekends and Mondays to send any important email, as the opening rate during these days is very less.

Research the data about the demographics of your customers and the time zone of the subscribers, the time to send the email can be personalized on that basis. 

If your target audience is young people, then send the launch emails during the night, as this generation is most active at that time.

The time of sending the emails may vary, i.e

           7.00 a.m – People check their inbox after getting up

          10.00 a.m- Time to reach office and start working on their systems

          Midnight- Lunchtime

           5.00 p.m- Time for a short break, check social media accounts.

           9.00 p.m- Time to go to bed after checking emails 

 

The launching of a new product is very important as it decides whether customers are going to like that newly launched product or not. It largely affects the growth of the company also. Therefore, there is a need to launch the product smartly as per the customer’s need.

 

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