Understanding Postscript

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Postscript is a service that allows brands and businesses inside the Shopify ecosystem to send SMS marketing services messages to their customers on a large volume. For managing SMS marketing, hundreds of growing Shopify and stores are using Postscript, which supports both SMS and MMS.

You can use Postscript, a premium self-serve text message marketing software, to segment customers based on over 30 distinct criteria, including their history and interactions with your store. Additional segmentation and triggers depending on email activity can be achieved with Klaviyo’s extensive integration.

What distinguishes Postscript from its counterparts?

Most SMS carriers can’t compete with Postscript’s ability to separate messages in such a precise manner. Customer experience is tailored rather than spammed because of their automation for sending relevant messages based on purchase or abandonment histories. While developing their recommendation engine, they hope to assist businesses to maximize their marketing efforts even more.

What Ecommerce metrics will Postscript help me improve?

In terms of SMS, revenue and ROI are the most important factors to consider. In most campaigns, you’ll have particular calls to action that will create tracked money, such as abandoning the basket, abandoning the checkout, or abandoning an item. As a result, the revenue Postscript reports will include revenue from other sources as well. Meaning that you should take the numbers with a grain of salt and understand that they contributed to that revenue, not that it was made independently, because you brought the receiver to the site and opted in. Then there are the larger campaigns, discounts, or promotions that you’ll send out as well as those that are tied back to specific income.

Your profits per recipient, SMS responses (so you can see how it affects customer service), total receivers on your list, open and click rates, and other metrics are all important considerations.

Features

Campaigns and Automated Processes: Messages can be sent by SMS (plain text with a character restriction of 160) or MMS (1600 character limit, allows emojis, gifs, and images). Campaigns are utilized to publicize one-time events such as deals of the day, new product releases, discounts/sales, and so on. Several Segments are targeted by each Campaign (a subset of your customers). Automations are used to create a sequence of automatic messages, such as the following:

  • Cart abandonment follow up
  • Messages from customers seeking restitution
  • New customer welcome messages
  • Notifications of delivery

Enabling Automated Processes: After installation, Postcript provides several default Automations that you can choose to use. They recommend that you enable “Abandoned Cart” and “Customer Winback”. Before activating, ensure that the message text is customized as desired. As an example, let’s step through the process of enabling the “Abandoned Cart” Automation:

On the left-hand navigation bar of the app, select the “Automations” tab.

On the “Abandoned Cart” automation, select Edit from the drop-down menu on the right side of the window.

  • First and foremost, each message’s timing should be customized. We have set the first Abandoned Cart notification to be sent out after 4 hours by default. Change this to meet your requirements!
  • Afterward, update the contents of each message, making sure to tailor it to your store so that people know it’s coming from you! Increase engagement and click-through rates by including emojis and GIFs in your communications.
  • Having finished modifying the timing and content of each message, send a text message to yourself so that you can see how it appears on your phone (note: sending a test message uses credits just like a message to a customer)
  • If you like what you see, you can save the automation by clicking on the “Safe Automation” button at the bottom of the screen.

Developing segments: To send out Campaigns, you need to divide your sendable user base into smaller groups called segments. Segments are completely customizable, are updated in real-time, and are determined by the criteria that you select. Criteria that can be considered include:

  • Average Order Value
  • Number of Orders
  • Total Spent
  • Customer Created Date

Developing campaigns: A campaign is a one-time email sent to a specific group of subscribers. Instead of relying on automation, which is triggered by a specific action (e.g., someone abandoning their cart), campaigns are the best approach to communicate with your subscribers. New items, sales/promotions, a deal-of-the-day, etc. are all examples of this. If you know you want this campaign to target a specific group of people, create that group before moving forward.

Click Campaigns- Create campaign- Name your Campaign- Select campaign segment

If we decide to distribute the campaign to all customers, we’ll do so by default. Using the member number next to the drop-down, you can see how many customers will receive the message once you’ve selected it. Safe Send – yes, or no? Our Safe Send function stops campaign messages from being sent to clients who have received an SMS from you during the last 16 hours. If you want to use Safe Sends, you can do so throughout the campaign setup process.

You will be able to see a live preview of the message on the phone to your right as you complete the process. When creating a message, there are five distinct categories of content that you can use:

Text – The most important part of the message; what are you trying to communicate to your customers?

Tags — These are dynamic fields that change over time. If you wish to include information that may differ depending on who is receiving the message, such as a recipient’s first or last name, you can select and insert tags from the “Insert Tag” dropdown menu.

URLs – To where do you wish to direct your clients’ attention? Drop the URL, destination, or landing page into the message’s final paragraph and it will populate in the preview and be delivered to users as the second section of the message.

Emojis can be used in any situation without the requirement for further information.

GIFs and images are examples of media. To upload images or GIFs, click the “Add Media” button on the right-hand side of the screen. The images or GIFs will appear on the preview screen on the right. (Are you looking for animated GIFs? Giphy is a website that we suggest. Just keep in mind that they must be less than 5MB in size to be sent as a text!)

Developing automation: The use of automation allows you to sit back and relax while bringing in fresh revenue. The use of automation is a multi-stage communication process that is initiated by a specific event. Automations are a wonderful approach to boost client engagement while also adding a light-hearted tone to your store’s communication process.

Click automation- Create automation- Set name- Ste the trigger( for eg- Order completed)- choose value( No. of orders). It is important to ensure that the “Cancellation Trigger” is not configured for this specific automation. When a consumer performs a specified action, such as placing another order, the cancellation trigger causes automation to be terminated. Click Save and continue to messages. We will modify the automation so that it sends 5 minutes after it is activated (when the order is fulfilled). Fill in the first name and click the insert tag button- Add emojis- Make sure to include the phrase “Reply STOP to unsubscribe” in your message by checking the appropriate box. Customers are informed that they have the option to opt-out of text marketing at any moment. The text preview on the right-hand side of the screen can be used to double-check your text once you have finished modifying it for your automation.

Click send me a test- save- Switch on an enabled toggle.

Customers who have opted into marketing and provided their phone numbers are the only ones who can get messages from you.

Your SMS messages should be written in a conversational tone, similar to the way your store would send texts if it were a real person sending the messages.

SUGGESTIONS FOR INCREASING TRAFFIC AND SALES:

  • Set automation, particularly Abandoned Carts, to “on.”
  • Enable the pop-up menu by selecting it from the Grow List menu.
  • Make use of graphics and animated gifs as much as feasible.
  • Make the messaging specific to your company’s identity.
  • Send out campaigns for any marketing initiatives in the same way you would send out emails or post on social media.
  • Keep track of your responses and respond promptly.