In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Start automating and personalizing your customer and subscriber communications with Klaviyo flows. Your subscribers and customers can be nurtured through their entire lifecycle with the help of flow. You can automate messages that will help your business grow without losing any of the personalization and relevancy that is needed to build strong customer loyalty by using an automation platform. When someone joins a list, is added to a segment, or takes any other action—such as making a purchase or abandoning a cart—you can trigger a message or series of messages. Automated flows can be triggered and targeted using any data that syncs to Klaviyo. Sending timely emails or texts via SMS or email can be made easier with the help of a Flow.

For e-commerce businesses, Klaviyo is a cloud-based best email campaign service. Integration with multiple platforms, audience segmentation, and performance reporting are just a few of the essential features. According to metrics such as purchasing and viewing history, as well as how customers have interacted with previous emails, Klaviyo enables users to send out targeted email campaigns to their customers. Integrating with e-commerce platforms, payment processors, and marketing tools, for example, enables users to consolidate data from a variety of sources using this solution. User performance can be measured using metrics such as recently ordered items, refund requests, visitor activity, and revenue generated by email marketing campaigns and advertising campaigns, which are all displayed on the reporting dashboard. Users can segment their customers based on their previous purchases and send customized email campaigns to each segmented customer. Klaviyo is a monthly subscription service with pricing based on the number of contacts you have. Email support and a knowledge base of documents and guides are available to all users of the application.

Shopify Integration can be added: To begin using Klaviyo’s Shopify integration, you can choose from two options:

  • The Klaviyo Setup Wizard (if you’re a new customer) allows you to add the Shopify integration.
  • Activate the Shopify integration in Klaviyo by clicking on the Integrations tab.

Search for Shopify in Klaviyo’s Integrations section. Click the Add Integration button to access the integration settings page.

Through the use of Klaviyo, businesses can create memorable experiences across their owned marketing channels (email, SMS, web, and in-app notifications), by listening for and understanding cues from visitors, subscribers, and customers, and then converting that information into useful, relevant messages. Klaviyo customers see an average ROI increase of 67x when they switch to the e-commerce platform. This is real growth driven by channels that are owned and controlled by the business itself

Understanding your customers

Hundreds of pre-built integrations, ranging from shipping solutions to rewards programs, are available from Klaviyo. When you integrate all of your systems with Klaviyo, you can send more personalized and relevant messages across every touchpoint in the customer journey. The following are some of the most popular integrations: Facebook, ShipStation,, Yotpo, Smile, Privy, and others.

Personalization and Dynamic Forms

As a result, you can grow your email list without ever touching a single line of code by using Klaviyo’s free Form Builder. Create pop-ups, fly-outs, and embedded content. Focus on specific groups, devices, and pages when creating forms. Quickly get started by utilizing the pre-built form library.

Centralized customer Profiles

The customer profile serves as the central hub for all of your customers’ actions, preferences, behaviors, and history, providing a unified, single view.

-> Assess their activities and priorities

Class-Leading Classification

Using Klaviyo’s best-in-class segmentation, businesses can find the ideal audience. Use any event, profile, metric, location, or date to identify and target potential customers. Build important groups of customers, such as VIPs, engaged profiles, and churn riskers, through segmentation.

Data Science that is unrivaled

In Klaviyo, predictive analytics features such as churn risk, customer lifetime value, gender prediction, and smart send time are pre-installed, saving you time while also assisting you in earning more money.

Reporting that is centered on growth

Klaviyo’s reporting and analytics are focused on helping you grow your business. The process of analyzing the performance of a single campaign email and creating dashboards to keep track of important business metrics is quick and straightforward.

Build stronger relationships by acting personally

Automated Personalization

Automate the entire customer journey with Klaviyo’s Flow Builder and pre-built templates, then fine-tune and personalize each message using Klaviyo’s advanced targeting and segmentation capabilities. A/B and split testing can help you get the most out of every interaction with your customers.

Advertising on social media

Sync customer lists and segments to Facebook and Instagram in real-time, allowing you to target the right audience on social media and grow your business.

Effective Campaigns

Using pre-made templates or creating your own with HTML, you can create email campaigns. Use dynamic data, such as product recommendations, to personalize each message. Maximize the effectiveness of every marketing campaign by focusing on the right audience.


Customers who prefer SMS for business communication over email should receive timely text messages from your company. Manage customer compliance with Klaviyo, and you’ll always be talking to the right person. If you want to maximize your return on investment, consider using a pay-as-you-go model.

In Klaviyo, you can create flows to communicate with your customers and subscribers in a more personalized and automated fashion. Initiating and nurturing relationships with subscribers and customers throughout their lifecycle is made simple with flow-based automation. You can automate messages that will aid in the growth of your company without sacrificing any of the personalization and relevance that is necessary to foster strong customer loyalty and brand recognition. Using flows, you can send a message or series of messages to a recipient based on their actions, such as when they join a list, are added to a segment, or complete any other action — such as making a purchase or abandoning a shopping cart. Any data that is synced to your Klaviyo account can be used to trigger and target automated flow triggers and targets It is possible to use flows to send timely communications to recipients via email or SMS strategy , and they can also be used to perform simple actions, such as updating a specific field on a profile.

Which Flows to Go Live First

Four of the most popular flows are also the ones that should be made life first. They are, in descending order, as follows:

A welcome series flow is used to introduce subscribers to your brand and convert them into first-time customers.

An abandoned cart flow to convert would-be customers; this flow is customizable based on the items in someone’s cart and whether they are already a customer.
A post-purchase flow to express gratitude to customers and to inform them of related products that they may be interested in

A win-back flow for customers who make a purchase but do not return to make another purchase, which can be customized depending on the products they have purchased and the number of purchases they have made.
Flow Triggers are classified into several categories.
A trigger is required for every flow. In a flow, the trigger is responsible for initiating an automated sequence of events. Flows can be classified into four categories: 1.


When someone is added to a specific list, they will be eligible to enter a list-triggered flow. The welcome series, for instance, is a good example.


When people are added to a specific dynamic segment, they will be eligible to enter a segment-triggered flow.


When a specific action is taken, people will be eligible to enter a metric-triggered flow (for example, placing an order). Check out your account’s Metrics under the Analytics tab to see all of the possible metrics that can trigger a flow.

Drop in the Price as a result of a Price Drop

Those who qualify will see a reduction in the price of an item they were considering purchasing or with which they had begun the checkout process.

Property-Related Date Triggering

People who have a specific date-based profile property set will be eligible to enter a flow that is triggered by the date property (for example, a birthday).

Prebuilt Flows in Klaviyo

Klaviyo will provide you with different best practices that flow out of the box when you integrate e-commerce or nonprofit platforms with the platform.

The Flows tab in your account can be accessed after you have completed the Setup Wizard and entered your company’s basic information into the system. Best practice flows that have been pre-populated will be displayed here. Standard templates, such as suggested layouts and sample text, will be included in these flows. The majority of these templates will also be configured to pull in relevant dynamic personalized content from your integration as part of their functionality.

Click on a flow that you would like to add to your account to bring up the preview modal for that flow. You’ll find the following information:

  • A live demonstration of how the flow will look.
  • Provide a brief description of the flow’s objective.
  • What the flow is labeled as is important.
  • The name of the flow (editable)
  • It will be necessary to include this tag in the flow (editable)
  • The flow’s inception is marked by an (editable in some cases)
  • Any prerequisites that must be met to use the flow system