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How to Send Automated Text Messages

In this detailed guide we will go over the 'how and why' of sending automated text messages.

What are Automated Text Messages?

Automated text messages are messages that you set up one time to be sent many times. The goal of automated text messages is to harness the power of text messaging services in an efficient manner. This power and efficiency begins with two main categories of automated text messages.


Scheduled vs Automated Responses

Both of these options use automation to connect your company with your customers. Scheduled messages allow you to automate when your company contacts your customers. Automated responses are how you use automation to respond to customers who decide to contact your company. Let’s take a closer look at how these both work and why they are so effective.

 

Scheduled Messages

Scheduled messages are there to make SMS campaigns work around your schedule. You can schedule messages to send as often as you’d like. Using scheduled messages is an efficient way to send a lot of messages without having to be around your computer. For instance, maybe you only have thirty minutes of the day that you can spare for writing up SMS marketing campaigns. Using CCAI, In that short window you can schedule many different texts to go out today, tomorrow or as often as you need. CCAI’s aim is to make connecting with your customers a quick process that enables you to get the job done and move on to other tasks.

Automated Responses

Automated responses provide you and your company flexible means to connect with your customers. Instead of scheduling messages, you can create automated responses to all sorts of keywords your customers might use. Automated responses will allow you and your company to quickly interact with customers when they have questions, concerns or want to get signed up for a specific notification list.  To paint the whole picture of how Automated Responses work, we need to first understand how to use key words and short links.

 

Short Links:

Short links simply make long URLs into shorter ones. They’re more aesthetically pleasing and  help you maintain compliance by using fewer characters in messages. For example, imagine you have a URL you want to send to a customer that is really long. Perhaps the link you need to send is like the number pi: http://www.Pi.com/3.14159265359… Let’s just say your URL is really long. So, we put the actual URL into our Short Link creator and we end up with something more like http://www.pi.3.14.com/. Using short links helps make your texts easier to read while maintaining compliance.

 

Key Words:

With CCAI you can set up a variety of keywords to trigger different automated responses. A keyword can be any word or phrase. When you create a keyword like “Go”, a customer can text this word to your company’s number and receive a response from you. At the same time that the customer receives their response, the specific keyword can be set up to trigger adding the customer’s contact information to your marketing campaign’s contact list. One text and one keyword can go a long way. Through CCAI, keywords are efficient and powerful.

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Now that we know the basic components of automated text messages, let’s put them all together in a couple examples:

 

Your company, “Really Good Food” has just developed the best new food product out there.

So, you naturally want to get an SMS campaign going, set up some automated responses and satisfy your customers. Your customers go to your stores and are curious to get more information.

You thought ahead and have a message on your front door that says,

“Text the word “FOOD” (the keyword) to our phone number.” 

So, your customers text the keyword to your number. And because you have a response set up, when that customer does text you, they receive a message that says,

“Congratulations, you will now receive notifications. Follow this link to find out about our promotions and discounts.” At the same time, when they texted you, they were signed up for your notifications contact list.

 

Just like that, you’ve effectively used your knowledge of short links, keywords and automated responses to get your customers connected with what they love about your company. Now that they’re on board, how do you keep them involved?

 

Let’s think through one final example. 

Since your customers are getting on board with your company and mission, you want to send them notifications to keep them up to date on all that you and your company are doing.

It’s time to schedule messages with CCAI. So, you log in to your CCAI account, head over to SMS campaigns, and write one up. You can send your customers information as often as you’d like, within compliance, with just a few clicks.

Instead of writing up and sending new messages everyday, you schedule messages all at once.  You save time, and your customers stay involved.

 

While there are so many uses for automated text messages, these two examples should give you an idea of how useful automated messages can be.

From keywords to scheduling messages, CCAI provides you with a variety of easy to use tools to make sure that your company and your customers stay connected.  When you sign up to use CCAI, you will be surprised at how intuitive and how powerful the software really is.

 

Sign up today for free! And Text QUOTE to (415) 890-6431 for a free quote and consultation.

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