COVID-19 SMS Marketing Guidelines


In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

COVID-19 has dramatically changed the way businesses operate. Every day, there seems to be a new mandate, altering business hours or customer capacity.

Most businesses use social media and messaging applications such as WhatsApp and Facebook Messenger to relay important COVID-19 information. However, while these platforms effectively target specific audiences, they aren’t as direct as texting customers on their cell phones.

Whether you’re a healthcare facility or a business letting your customers know you’re back open, texting is a great way to reach consumers.

Why Use Business Text Messaging During COVID-19?

Year after year, text messaging continues to take the reins as the leading communication channel, with 96% of messages being opened within the first 3 minutes. In addition, businesses are using SMS to market to their customers, and more recently, help inform about COVID-19.

Text messaging is a big part of our lives, and it’s how most of us communicate with our friends, family, and coworkers – the people we care about the most. Our devices accompany us from the moment we wake up in the morning, and we rely on them for daily tasks such as news, work-related information, weather, and other information.

COVID-19 is a volatile beast that continues to disrupt our personal and professional lives daily. But, as test results are returned, and new people are exposed, text messaging services like Cloud Contact provide businesses with a dependable way to disseminate timely information.


SMS marketing Services is more convenient than traditional marketing because it allows you to reach many people at once. As a result, text messaging is an effective marketing strategy to reach your target audience in real-time when needed. Furthermore, most people keep their phones nearby so that you can reach them quickly and easily.

According to statistics, more than 90% of text messages are opened within the first three minutes. Moreover, 45% of SMS campaigns result in a triumphant return on investment.


Cell phones are the most widely used form of communication in the world. According to new GSMA Intelligence data, there are approximately 5.27 billion unique mobile phone users globally. Moreover, the total number of individual mobile users worldwide increased by 117 million in just the last 12 months.

Mobile users are on the rise, with unique numbers increasing at a rate of 2.3% each year. Furthermore, the number of people switching from feature phones to smartphones increased significantly last year.


Unlike email, which is routed through a central location, text messages are delivered directly to your customer’s mobile phone, making them quite personal. Furthermore, due to the pervasiveness of mobile phones, SMS messages are delivered directly to the client’s hands.

Ensure that each message is unique, addressing each individual by their first name to show that you put the time into crafting your message.

Best Practices for COVID-19 SMS Marketing

You can employ several techniques to make the most out of your SMS campaigns. Discover our best practices in the section below:


Many organizations have difficulty keeping up with their SMS strategy, and it’s because they don’t maintain a consistent schedule. Businesses are worried that they will spam their customers and annoy them; however, this rarely happens.

Remember, your customers opted-in to receive text messages from your business; therefore, they expect to hear from you. Frequent messages will ensure that customers don’t forget who is texting them.


After you’ve sent your SMS campaign to your list of contacts, ensure that you’re following up with them right away. Quick responses will build trust and ensure that your people receive the correct information at precisely the right time.


If you’re using text to spread the word about COVID-19, you should think about your target audience. For example, people in distant geographic regions are unlikely to be interested in receiving COVID-related information about your area.

Make sure to segment your lists based on region to avoid irritating your customers.

Short and concise

Don’t take advantage of the fact that your users have expressed an interest in hearing from you. Instead, be clever, engaging, and brief when sending text marketing messages.

Provide valuable information that leaves your subscribers wanting more. You risk losing subscribers and your contact list if you don’t strike the right balance.

Track results

Every successful marketing strategy includes an effective way to track the success of your campaigns. Track link clicks with Google Analytics UTM parameters to see how people interact with your texts.

After you’ve gathered some data, evaluate your messaging and link placement in future campaigns until you’ve found the best solution.

COVID Texting

COVID-19 SMS Messaging Mistakes

While text messaging is an effective way to facilitate on-time information to the right people, you might also want to avoid some of these common mistakes.

Getting consent

You might be able to send emails to people without their permission, but SMS is a whole different can of worms. Various laws and regulations enacted under the Telephone Consumer Protection Act of 1991 prohibit you from sending text marketing campaigns without the person’s consent.

Furthermore, receiving unsolicited text messages is more likely to irritate people than to raise brand awareness.

Before you begin sending out mass messages, double-check that you have the necessary permissions from the end-user. Using a keyword opt-in is the easiest way to get consent.

You can find more information about the ordinances governed by the TCPA here.

Sending too many messages

Too many messages can irritate your COVID-19 subscribers and cause them to stop engaging with your messages. Messages sent seldomly, on the other hand, will continue to capture the user’s attention.

Before users opt-in, make sure you specify what types of messages you intend to send and how frequently. Your subscribers will know exactly what to expect if you state the intended messaging cycle.

Texting sensitive information

Don’t send sensitive health information over text messages. If you’re a healthcare provider or somebody who facilitates patient data, make sure the information is only made available through a protected link.

This entails including a link in the text message that directs the user to a login portal where, after entering their credentials, they can access their health information.

Texting the wrong phone number

People frequently change their phone numbers, resulting in numbers that are no longer active or owned by someone else. As a result, you should make sure that your phone numbers are up to date.

You can accomplish this by sending a campaign to ask your subscribers if they still want to receive messages from your company. Additionally, identify the numbers that don’t get delivered and remove them from your contact list.

Not identifying yourself

COVID-19 is a sensitive topic for many people. If you don’t identify your company in your texts, you may receive negative responses. In light of the preceding, make every effort to identify who is sending the messages to avoid confusion.

COVID Messaging

5 Ways To Use COVID-19 Messaging

COVID-19 is prevalent in nearly every aspect of our businesses. Here are a few examples of how texting can be used to facilitate COVID-related information.

1. Hours of operation

Because of the increase in COVID-19 cases, business hours are unpredictable. However, you can use text messaging to communicate information about your business hours so that your customers know exactly which hours they can visit your location.

2. Information

Help raise awareness about COVID cases in the area and encourage proper hygiene practices such as hand washing and wearing a mask.

3. Discovery

Quickly determine who was exposed to COVID-19 without drawing attention to employees on the job.

4. Shift Coverage

Once you’ve determined which employees were exposed, send out a text message asking for shift covers as soon as possible.

5. Tips

Encourage the use of proper hygiene practices such as hand washing and the use of a mask. Frequent reminders will help to keep employees healthy and reduce the number of COVID cases at your establishment.


SMS marketing Services is a tried and true way to reach people no matter what the scenario is. Because SMS is the primary means of communication for people worldwide, we should leverage text marketing for business communication to enforce proper hygiene and promote tips to help people lead healthy and happy lives during the ongoing pandemic.

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