Going to Market
You need to make sure that your offering stands out among the many new products that are always being introduced to the market and that it is simple to obtain.
For a successful product launch, you need to have a solid Go-to-Market (GTM) plan in place, regardless of whether the product you are releasing is a physical product or a service. This plan outlines in exact detail the procedures that must be completed before introducing a new product.
Utilizing a quality SMS service is an effective way to draw attention to your new product among your target audience. Despite the need for a well-rounded marketing approach, text messaging provides the best ROI. Plan ahead by considering the following:
- Your marketing will be more effective if you know who your audience is and what you’re trying to accomplish.
- Make sure your communications strategy is tailored to your audience’s preferences in terms of medium and tone.
- Respect the uniqueness of your brand at all times.
- Recognize the issue to which your solution seeks to provide a resolution.
- The buyer’s journey must be mapped out.
- Build a list of subscribers to your newsletter.
- Consider how your product or service differs from the offerings of your competitors in terms of value.
- Think outside the box and come up with something new.
- Your unique tale should be known and shared.
- Make a strategy for determining the campaign’s overall effectiveness.
Product Launch Ideas
When it comes to your SMS plan and the kinds of messages you send out, it’s important to stay creative and always be coming up with new ideas.
Here are a few different examples of the types of messages and tips you should consider when sending an SMS marketing campaign:
• Teaser Articles
To keep consumers thinking about what’s to come, many advertisers use a teaser message; something vague enough to pique interest without giving away too much information.
You can use this strategy if you have a consumer base and are introducing a complementary product. Also, if your product is being released by an established brand.
• Intro Texts
If your product or brand is lesser-known, you may want to begin your communications strategy with an introduction of the product, emphasizing the benefits it offers your customers.
Let people know about your new product’s release date, as well as future VIP and special offers, with a welcome greeting.
• Use a Countdown
You can use countdowns like 100 days or 50 days or even just a few hours to build excitement for the launch of your new product.
If your consumers have been on a waiting list for this product, these messages will offer a reminder and keep you on their mind. During the product research stage, you might ask customers if they’d be interested in purchasing a proposed product and then add them to a waiting list. Let these consumers know how long they’ll have to wait, and they’ll be more excited and prepared for the long wait. The fact that your customers’ input was taken into consideration will further strengthen their attachment to your product (and your company!).
After all, one of the major benefits of SMS marketing is how it strengthens relationships with your customers.
• Make Yourself Known
By including a link to your ‘about us’ page or blog on your website, you give consumers the opportunity to learn more about you, your business, and your product/ service.
As a result, it helps to build a relationship with clients in a less invasive way. If your company has a unique brand personality or participates in community/charitable activities, this is a great way to get your name out there.
• Launch Reminder
Incorporate a link to a calendar reminder for the launch date within your email’s body to encourage your recipients to do so. This message is unnecessary if you’re sending a countdown series of texts.
Setting up a reminder for products with a high demand helps customers avoid missing out.
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• Gather User-Generated-Content
You can use customer images on your social media pages to promote your goods. It’s an absolute goldmine for your marketing strategy if you can get your customers to submit examples of what they’ve done with your product. The polished material you make around your product and user-generated content (UGC) that shows fantastic, authentic content in the real world can help diversify your marketing content.
Repurposing the content is fine if senders agree that you have permission to do so. For example, GoPro makes excellent use of user-generated content (UGC).
• Inviting Reviews
Product reviews matter, even if your product doesn’t lend itself well to user-generated content (UGC) or social media. Request customer testimonials by SMS for your website, 3rd-party review sites, or even social networking.
There may be further benefits to your marketing efforts if your business receives positive evaluations on Google and third-party review platforms, such as:
- Your Google Customer Reviews are often the first thing a potential customer sees when searching for your business.
- Search engine optimization: according to Moz, reviews are taken into account 15.44 percent of the time for local business searches
- When it comes to Google Ads, have you ever wondered how to acquire those coveted gold stars? Google gets its feedback from a variety of sources, including its own website and third-party review sites like Trustpilot. The stars may show up in your listing if you’ve crossed a certain threshold.
• Offer Referral Incentives
Even after a successful product launch, text message marketing can help you drive even more sales. This is a great way to generate more leads.
Offer incentives and discounts by SMS to customers who refer others to your business in order to attract these new customers. Incentive programs requiring at least two buyers are a common strategy for doing this. For example when a friend signs up, the person who referred them gets 20% off their next purchase.
SMS marketing is a powerful and underutilized tool for businesses of all sizes. Using SMS as a way to announce new product launches is an efficient and non invasive way to inform your current and potential customers of what’s to come.
Our compliant business text messaging platform makes it fast, easy, and affordable to send SMS, Email, and Voice campaigns as well as engage in two-way conversations with your customers in real-time from the inbox of our intuitive web portal.
When you sign up for Cloud Contact AI, our team of marketing experts guarantees that your SMS and email campaigns are compliant with the latest rules and regulations. Contact us today to learn more!
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