What is Cold Texting?
Similar to cold calling, cold texting entails reaching out to someone with whom you have no previous relationship.
If you buy a contact list or obtain a prospect’s phone number online, any text messages you send them regarding business endeavors is considered cold texting and this is prohibited.
Currently, the Federal Communications Commission (FCC) mandates firms in the United States to obtain authorization from prospects before texting them.
One example of cold texting is when a business purchases a contact list from a third-party source to expand its customer base. While this may seem like a quick and easy way to reach a larger audience, it can often lead to adverse outcomes. The customers receiving these unsolicited messages may find them strange or intrusive, causing them to have a negative perception of the business. In some cases, customers may even report the business for engaging in unsolicited texting, which can result in legal repercussions and damage to the company’s brand image.
Another example of cold texting is when a business obtains individuals’ phone numbers through other means, such as online surveys or giveaways, and subsequently sends them promotional messages without their consent. This practice not only violates customer privacy but also risks non-compliance with privacy regulations. Sending messages without consent can lead to a low response rate from customers, as they are more likely to ignore or delete texts from unfamiliar sources.
Texting is a more intimate form of communication than email (and has much higher open-rates), which is widely used by businesses as a means of communication.
The reasons behind cold texting being illegal are irrelevant. The fact is that if you do it, you can face legally severe ramification and get your business blacklisted. We don’t want that for you. So, what can you do instead?
5 Alternatives to Cold Texting
- Keyword Opt In
If you get a potential customer to opt in and agree to receive your texts, you guarantee that you aren’t breaking any clear rules. A keyword is a relevant word that, when sent to a business’s phone number, automatically enrolls the recipient in receiving future messages. Depending on the reasons why your consumers might text you, you might build different keywords for them.
Consider the following scenario: you’re an accountant. You establish a term, such as “TAXTEXTS,” and when potential clients text that keyword into your phone, they are automatically added to your contact list. You can provide the essential information via text message to assist them in their development.
- Add a Click-to-Text Button to Your Website to Improve User Experience
Add a Click-to-Text Button to Your Website to Improve User Experience and Boost Customer Retention
A click-to-text button is a powerful feature that can greatly enhance your website’s user experience and contribute to improved customer retention. When implemented, this button allows visitors to initiate a text message conversation with your business or organization with just a simple click. It seamlessly launches their native messaging program on their device, enabling them to effortlessly reach out to you.
Once the click-to-text button is clicked, the visitor’s SMS app on their cell phone will automatically open with a pre-written message and a pre-filled phone number. This streamlined process saves your prospects time and effort, making it convenient for them to get in touch with you and express their needs or inquiries.
By incorporating a click-to-text button on your website, you provide a direct and efficient communication channel for your customers. This accessibility can significantly improve customer retention and satisfaction. It allows them to easily contact you about their complaints, suggestions, or any other inquiries they might have. By addressing their concerns promptly and effectively, you can strengthen your customer relationships and build trust.
- Make Your Phone Number Available
Although it may seem simple, do prospective consumers know how to contact you? Have you made it simple for people to text you, or do they have to search through the depths of your website to find a phone number?
Make sure your phone number is easily visible and accessible on your website, social media platforms, and any other marketing materials you employ. Don’t make it difficult for people to find your phone number on everything from brochures to email advertising.
- Integrate your new marketing tools with your existing marketing tools
If you already have a way of gathering prospect information, there is a good probability that your product can be connected with Cloud Contact AI.
Canadian Fertility Consulting was one of the customers for whom we performed this service (CFC). In order to obtain lead information, it relied on Salesforce, but it required a simple procedure for following up with prospective clients based on the information they had provided on Salesforce.
According to the needs of the customer, we created an integration that filters new contacts in Salesforce and places them into different journeys within CloudContactAI. based on their needs. In their success story, you can learn more about how CFC has achieved seamless integration between both technologies.
If you’re already utilizing another application or piece of software, have a look at the integrations available on our website.
- Offer an SMS Signup on your Site
A highly effective method for obtaining customer consent for text-based marketing campaigns is by implementing an SMS sign-up process. It is important to note that simply having a customer’s phone number does not automatically grant permission to market to them via SMS. To ensure compliance with regulations and establish a strong rapport with customers, it is crucial to offer an SMS sign-up option during the checkout or account creation process.
When customers willingly provide their phone number and agree to receive promotional information, they are giving explicit consent to be included in your SMS campaigns. This ensures that the text messages they receive are desired and welcomed, fostering a positive relationship between your business and the customer. By offering an easy opt-out feature, such as a “Reply STOP” option, you respect their preferences and maintain a transparent communication channel.
Incorporating an SMS sign-up at key touchpoints, such as checkout or account creation, allows you to build a contact list of interested customers who have willingly opted-in to receive your text-based marketing campaigns. This targeted approach not only ensures compliance with regulations but also enables you to deliver tailored promotions and relevant information directly to those who are genuinely interested in your products or services.
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SMS marketing is the pinnacle of communication for reaching your audience. Get your message out today with premium SMS marketing with
Additional SMS Marketing Tips
• Use an SMS Marketing Service
Don’t use your personal phone to text customers. Automate SMS marketing with a quality SMS service like Cloud Contact AI. This allows you to automatically follow up with contacts, schedule delivery times, and send texts based on user actions. For example, you can notify a customer of delivery updates after they buy something.
• Quality > Quantity
When users opt-in to receive text messages from you, they don’t want to be bombarded with useless information. One of the simplest methods to make your text messages valuable is to offer a unique promotion or coupon only to your SMS marketing list. Customers will feel like VIPs with special offers.
• Make it Personal
Customers respond better to messages that are directed at them. Personalization tokens are essential in SMS marketing. Consider greeting each recipient by name, providing offers/information based on their region, mentioning recent purchases, cart abandonment reminders, delivery updates, and more.
• Keep it Brief
The Quality>Quantity principle applies to the length of your messages as well. So keep your texts short and sweet. Begin with a hook to get the recipient interested. A statement like “SPECIAL OFFER” at the start of your message will stimulate consumers’ curiosity, keep them reading, and motivate them to act.
• Track Effectiveness
Businesses can effectively monitor and analyze the effectiveness of their SMS marketing campaigns through several methods. Firstly, they can track the response rate of their SMS messages by analyzing the number of recipients who take action, such as clicking on links or making purchases. Additionally, they can measure the engagement rate by assessing the level of interaction and feedback received from recipients, such as replies, comments, or shares.
Furthermore, businesses can utilize tracking links or unique promotional codes in their SMS messages to monitor customer conversions and sales generated directly from the campaign. By implementing these methods, they can attribute specific results to their SMS marketing efforts.
Text messaging may be a valuable tool for your business, allowing you to convey essential messages directly to the hands of your clients. Text messaging is becoming increasingly popular. So take advantage of the situation. Remember to keep these suggestions in mind, and you’ll be an expert in SMS marketing in no time.
By utilizing a professional SMS marketing service like Cloud Contact AI, you can guarantee that any SMS marketing campaign sent out by your business will be compliant and effective. Speak with one of our professionals today to learn more!
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