Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is not a new concept.  On all current devices, it is a function that can be toggled in the settings to allow specific external users access to a variety of tools and apps.  This has been a feature for well over a decade and has become...
The Definitive Guide to Text Message Abbreviations

The Definitive Guide to Text Message Abbreviations

Introduction Mobile messaging of all types has quickly become the main way that people communicate today. Text messaging, direct messaging on a social media platform, or using an instant messaging application like Slack for work-related things are all examples of ways...
MPS and Trust Scores for A2P 10DLC in the United States

MPS and Trust Scores for A2P 10DLC in the United States

Analysis of the Throughput The speed at which SMS messages are sent is measured in terms of the number of message segments sent per second (MPS). An SMS that contains more characters and/or uses a character encoding that is different from GSM-7 may utilize higher...
Can you Text 911?

Can you Text 911?

Understanding Text-to-911 To understand Text-to-911, we need to take a look at who actually receives the public’s emergency text messages. Across the United States, there are 911 call centers. At these locations, 911 call takers receive and respond to emergency phone...