SMS Messaging for Schools

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

The ABC’s of SMS Messaging for Schools​

Even now, many schools still rely on flyers and word of mouth to get the message out on essential, time-sensitive information. These antiquated communication strategies are being replaced by a more practical, targeted, and efficient outreach method.

SMS messaging for schools is a communicative modality that educational institutions use to connect with parents and students via text. A school can provide rapid updates to its learning community directly on everyone’s on-the-go information channel – smartphones!

Why use SMS messaging for schools?

Cell Phones are our most relied upon means of communication, so why not draw on the ease and prevalence of text messages for your school’s direct information flow? Compared to other advertising methods, SMS boasts higher engagement rates and enviable ROI.

Fast
Text messages are the quickest way to inform people about schedule-oriented school news. Did you know that, on average, the time it takes someone to open and read a text is within 3 minutes of its delivery?

Personal
SMS is the most widespread interactive option for keeping up with friends, family, classmates, and colleagues. With member opt-in, you gain access to students’ inner circles and can have more productive, honed conversations.

Control
With SMS messaging for schools, families have the ability to opt-in or out of text message notifications, allowing them total control of the information that they receive.

Monitor
SMS campaigns can be easily managed and monitored. Because SMS is permission-based, users are always clear about who they’re messaging and when the messages are being sent.

Accessibility
Text messages don’t require an internet connection; therefore, individuals still get important school information with just a cellular signal.

Who will benefit?

Individuals connected to the school or who have interest in the school internal affairs can benefit from SMS for a variety of purposes.

SMS for parents
Parents can choose to receive information about their child to better understand their academic progress. If a child is underperforming in a particular area, teachers can use SMS to keep parents in the loop.

SMS for students
Texts can be sent directly to a student’s phone to remind them about homework assignments and tests.

SMS for teachers
Schools can remind faculty about upcoming meetings and events to keep the staff informed.

SMS for communities
SMS messaging for schools is an ideal way to engage family members and the community about school activities; such as fundraisers, exhibitions, or sports events.

Use cases of SMS messaging for schools

Weaving SMS into the fabric of your school’s routines will illuminate day to day happenings on campus. With an effective SMS strategy, schools can automate many repetitive, tedious in-person tasks.

Registration
Parents who opted-in the prior year can receive registration reminders for the upcoming school year and register their child with a simple yes or no response.

Attendance
If a student is absent from a given class period or activity, parents can choose to be informed instantly to ensure the child’s well being.

School closures
In the case of critical conditions, weather-related or otherwise, immediate, reliable updates can be disseminated.

General school announcements
While so many wordy email bulletins languish in their inbox, families get the gist on the spot from just a few succinct lines of a text message.

Parent-teacher meetings
Need a fast, convenient way to inform families about teacher conferences? With SMS, you can reach out and get calendared in just a few minutes. No more missed meetings between the classroom and the living room; a same day SMS boosts family attendance rates!

Student grades
School members can opt-in for progress reports, quarterly scores, or academic red flags via SMS.

Cafeteria menu
You’ll help families get out the door faster each morning, now that they know what day of the week their kid’s hot lunch favorites are on the menu!

Athletic and artistic events
Parents will never miss the big game or an unforgettable show again due to scheduling conflicts; they’ll get the heads-up in advance, along with same-day reminders.

Field trips
More family and community participation in off-campus excursions come from wider outreach and requests for resources, input, and volunteers.

Surveys
Informed schools are smart schools! By getting timely opinions and perspectives from the ones with the most at stake, your administrative decisions will be on point.

Permission slips and authorizations
No more scavenging for signatures on crumpled up pieces of paper at the bottom of students’ backpacks. Streamline front office tasks by having parents e-sign obligatory, one-time forms via text.

Fundraising
Get the word out quickly and clearly: what does the school need, who can help, and how does it benefit the students? Reaching fundraising goals can be easy now!

Who will manage the campaigns?

The copious information and diverse channels with which it may be disseminated often flows through social media or email, when appropriate for the general public. However, sensitive information such as grades, interventions, and payments require much more prudence.

Depending on the information your school decides to share with its stakeholders, you can designate individuals or groups to manage specific information channels.

Pro Tip: When assigning responsibility for managing communication, be discrete so as to avoid spamming recipients with messages.

Ability to easily opt-in

Before you can start your outbound SMS campaign, you need a user base and in order to obtain this, users must have the ability to conveniently opt-in.

During student registration
When parents enroll children, part of the procedure could be an SMS opt-in choice. Before the first day of class, you’ll have total connectivity!

Parent conferences
Parent conferences are a great way to consolidate and update contacts.

On the school website
Throughout the school year, traffic on your website will have the opportunity to learn more about the SMS messaging service and sign-up for it there.

Email
Have an existing list of email recipients? Send them an email asking if they would like to take part in the schools SMS outreach program.

Frictionless opt-out

To ensure the good-faith nature of your relationships, provide people with a hassle-free option to stop participating in your SMS campaign.

Your recipients should be able to opt-out by using various keywords such as “STOP,’ “QUIT,” “UNSUBSCRIBE,” etc to cease incoming messages. Upon leaving the program, no messages should be sent to the contact unless they later choose to opt back in.

Compatible devices

SMS messaging is suited for any device that can send and receive text messages to a 10-digit phone number.

Messaging apps such as Google Voice that have a unique phone number can still participate in SMS campaigns. Google Voice numbers are phone numbers that are configured online and are only accessible with an internet connection.

School SMS Platform

Cloud Contact AI is a customer communication platform that specializes in SMS relations. CCAI is built for durability with bulk messaging support for educational organizations of all sizes.

2-Way Communication
With CCAI’s innovative inbox, you can communicate with people in 2-way conversations.

Mass Messaging
Engage with students on a school-wide level, rather than one-by-one messages.

Scheduled Messages
Stay ahead of your schedule by programming messages minutes, hours, days, or months in advance.

Import Contacts
Upload contacts one-by-one, or in bulk in seconds.

Multi-Number
Create and designate multiple numbers for unique departments, regions, and profiles to manage and sort your communication with ease.

Keyword & Short Code
Encourage members to message you with a unique keyword or shortcode to receive general school announcements.

Templates
Generate templates that will be used often and streamline the process of creating unique messages each time.

Pay-as-you-go
With CCAI, you don’t have to worry about being charged for the time you’re not using the platform such as the holidays or summer vacation. Only pay for the messages that have been sent.

Dynamic Tags
Create a personalized experience and use dynamic tags to make your messages more sincere – proven to yield higher engagement rates.

Sub-accounts
With sub-accounts, schools can categorize campaigns according to department, grade, activity, etc.

How to start using school SMS messaging

Cloud Contact AI offers a 14-day free trial period so that you can test all of the unique features and see if CCAI is a right fit for you. Try out unlimited messages on us for two weeks with no up-front credit card or contracts required.

1. Sign up on CCAI
Navigate to Cloudcontactai.com and click Sign Up in the header.

2. Upload Contacts
Select Contacts in the left-hand menu and upload contacts one-by-one or as a group in CSV format.

3. Create a campaign
Click SMS in the menu and begin your mass outreach.

4. Support
Need help getting set up? Shoot us an email; we are happy to assist you!

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