10 SMS Marketing Mistakes to Avoid

SMS Marketing Mistakes

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

In this article, we’ll give you a sneak peek into the 10 SMS marketing mistakes commonly made by SMS marketers and suggest practical ways to avoid them. Take a look!

SMS marketing is a vital aspect of every company’s marketing strategy, no matter the industry or where they are in the world. Text messaging enables you to directly reach your customers on the channel that they use every day.

This marketing modality gives you the flexibility to craft personalized messages, unlike other mediums, such as television, banners, or social media.

How often do you check your text messages? According to statistics, the average human being reads text messages within the first 3 minutes of being sent.

10 Common SMS Marketing Mistakes

Keep these factors in mind next time you craft your SMS campaign. Furthermore, we suggest taking notes or making a checklist to mark these off before you hit the send button – at least that’s what we do.

Mistake 1: Send unsolicited messages

You might be able to get away with sending emails to people without their consent, but SMS is a different story. Various laws and regulations under the TCPA of 1991 restrict you from sending text marketing campaigns without the person’s consent.

In addition, receiving unsolicited text messages can more often aggravate people than raise brand awareness.

Before you start sending out mass messages, double-check that you have the authorization to do so. Otherwise, this may be a very costly SMS marketing mistake.

Read more about the ordinances governed by the TCPA here.

Mistake 2: Overload recipients inbox

Many marketers make a frequent slip, sending too many messages, leading customers to unsubscribe from future campaigns. On the other hand, messages sent occasionally will continue to grasp the user’s attention each time you send them a message.

About 1-3 messages a month is an excellent happy medium for capturing the most engagement while not being a burden to your customers. A best practice might include scheduling messages for times and frequencies that correspond to your company’s purchasing cycle, as well as the preferences of your target audience.

Mistake 3: Same messages on SMS and emails

Some marketers make the mistake of attempting to save time and effort by sending the same message via email and SMS. If you’re going to send promotional campaigns on both channels, make sure to differentiate the content so that your customers aren’t consuming the same material twice. You may not grab their attention the first time, but you might be able to convert them the second time around by modifying the messaging.

Keep in mind; different channels better handle different kinds of messages. For instance, an email can be long and include illustrations, whereas a text message has a character limit and must secure the reader’s attention in fewer words.

We suggest starting your message with the value proposition, showing the reader what immediate benefit you’re going to bring to them. For example, the selling point might be a discount %, the promo code, and the promotion’s duration.

Mistake 4: Wrong phone numbers

Often, people change their numbers, leaving phone numbers inactive or owned by another individual. Or perhaps, you obtained phone numbers from a database with old or inaccurate information.

To prevent sending messages to invalid phone numbers, analyze your reports and pick out the phone numbers with a history of not being delivered. You can also send out a campaign to ensure that everyone you’re sending messages to is still the same people. If not, offer them the ability to opt-out by texting STOP.

Mistake 5: Long messages

Texting is a way for people to quickly communicate through short messages, which is why there is a 160-character cap for SMS messages. Your audience doesn’t want to engage in long, drawn-it messages and will likely see the length and exit out immediately.

The golden rule of SMS marketing is to keep it as short as possible. Therefore, your message should be brief enough to convey all of the necessary information in less than 160 characters. Preferably, you should keep your message to 2 sentences at the very most.

Mistake 6: Not personalizing text messages

Customers are more likely to become repeat buyers from a company that offers suggestions/offers based on previous purchases or is familiar with their buying habits. 

Marketers can analyze the customer database based on the following factors:

  • Demographics
  • Buying patterns
  • Stated preferences

You can then recommend items similar to previous purchases or things that fit their demographics or buying patterns. When you use these parameters to segment your customers, you’ll likely see a significant rise in conversion rates.

Mistake 7: Random messages

Texting is a very personal communication modality that individuals use to text the people closest to them. Your audience doesn’t want to receive random, unexpected messages from your business.

As a best practice, you might consider letting your customers know how often you intend you send them messages so that they know exactly what to expect and when. The quickest way to get people to opt-out of your campaigns is by being inconsistent with your messaging.

When a person subscribes, deliver a welcome message, outlining how often you’ll text them, what kinds of information you’ll send, and how they can unsubscribe.

Mistake 8: Sending general information

As discussed, text message marketing is different from other marketing channels, such as email or social media. For example, your recipients don’t want to see company announcements; they expect to see the latest deals and promotions where they can take action immediately.

Always consider what you can provide to your subscribers with each text message. Bringing value to your customers will encourage existing subscribers to stay with your text messaging campaigns and encourage new subscribers to join.

Mistake 9: Not including a CTA (Call To Action)

Your text messages should contain a CTA so that your customers know what they need to do to take advantage of the offer. Without a CTA, customers will most likely exit out of your text and not take action.

All you have to do is include a single call-to-action in your text message that your customers can complete anywhere on their mobile devices.

Mistake 10: Not using short links

Many SMS marketing teams make the mistake of inserting full-length URLs. The problem with this is that it eats up a chunk of your 160 characters, making your message too short.

On Cloud Contact, every link is automatically shortened so that you don’t have to take the time to use an external service such as Bitly.

Wrapping it up

SMS marketing allows you to communicate with prospects more directly than ever before. However, for this technology to be effective, it must be employed with prudence.

Take note on these common mistakes to ensure that you’re getting the most out of your customer interactions.