Political Campaign Texting Guide

Whether your political campaign is for a local office, state legislature or even a national campaign; utilizing the latest technology and strategies is essential to your political success. 

Political campaign organizers around the United States and beyond are turning to text messaging to reach their base of potential voters. 

In the 2020 Presidential Election, 64% of voters received text messages from political campaigns.  

So why are politicians and their teams turning to text messaging marketing campaigns? Let’s take a look at some data to present a clear picture of SMS marketing potential. 

• 97% of US adults own a cell phone

• 85% of US adults own a smart phone an increase from 35% in 2011

• 99% of texts are read  

• 15% of US adults only use the internet from their smart phones

Your First Text Campaign

Character Limits

When creating your first text message campaign, keep in mind that sms messages have a character limit of 160 characters. This means keeping your message clear, concise, and effective so that it grabs the attention of your audience is critical. 

CCAI also gives you the option of sending MMS messages, which allows for considerably more characters (up to 5,000) or images and video attachments to help get your message out. 

Incorporate Multiple Channels

As you plan your first text campaign, consider executing an email campaign to accompany and strengthen your message. A great strategy is to send an initial email to your contact list, and follow up with an SMS the following day.

Encourage Action

Keep your audience’s attention by sending messages that promote action from your readers. Encouraging words on how they can help your campaigns efforts, and what they can do are sure to drive up engagement. 

Keywords and Links

Using links in your campaign messages as well as keywords, is a great way to streamline your Text Campaign processes. Offering your audience the ability to donate or volunteer via a key word response is very helpful for organizing responses.   

Start seeing what CCAI text services can do immediately with our ready-to-use templates or easily create your own in minutes!

Clear Campaign Message

Keeping your message clear is vital to a successful campaign. With second hand coverage of your message from news sources, voter word of mouth or even door to door volunteers, the chance of your message being misconstrued could prove detrimental. Text message campaigns allow you to hand craft your agenda with a clear concise message.

Voting Reminders

With text messaging campaigns, you can send out thousands of messages to your base reminding them to vote. Whether that’s election day our a month out, your messages will be received and read by your audience at the time you deem most important.

Campaign Fundraising

Reach thousands of potential donors with quality campaign messages or thank your existing donors. A thoughtful and personalized thank you message sent to your supporters with their name and how their funds are being used is a way to give back before election day. You can also send your donors updates on your campaign efforts every step of the way, keeping your audience engaged.

Promoting Voter Registration

Keep your audience engaged with reminders for voter registration and other important information with ease. You can set up schedules for messages to go out along every step of the election process.

Organize Volunteers

Keep your volunteers informed throughout your campaign, no matter where they are in the field. Access to email can not always be available for your entire campaign staff, however texting your team with important updates or changes is achieved with ease.

Cloud Contact AI’s customizable text messaging solutions can assist political campaigns in openly engaging with your voter base, sending automated messages and reminders, as well as scheduled surveys and questionaires.

With Cloud Contact AI’s seamless integration, the new platform specifically designed for political campaigns gives you the tools you need to make an impact.