SlickText vs TextMagic

This article will take a look at two of the major sms marketing service providers, SlickText and TextMagic. It will cover their features as well as lay out their strengths and weaknesses.

What is SMS Marketing?

SMS Marketing also known as text marketing or text blasting is a form of marketing that utilizes text messages to promote products or services to a targeted audience. This can be done through the use of SMS campaigns aka text blasts which are a large volume of text messages sent to a list of contacts at once, or through personalized SMS messages that are sent to individual customers.

SlickText

SlickText is a SMS marketing service provider that has been around for nearly a decade now. SlickText has established a name for itself as a premium service for companies looking to utilize text messaging marketing to it’s customers. With that many years under their belt, they have experience and expertise on their side. Experience counts, but that’s not the only attribute that this text blast provider has. SlickText boasts powerful software, a helpful and knowledgeable staff, in-demand integrations, and more; making them a major player in the SMS marketing industry.

One of the foremost features of SlickText is their SMS campaign segmentation capabilities. Many businesses see improved results from text blasts when they are coupled with segmentation of recipients, ensuring the right message reaches the appropriate audience. With advanced targeting and segmentation, SlickText allows their customers to hand tailor their audiences. Text campaigns can be filtered by an array of options such as location, demographics, and other data driven selections.

A feature which many companies seek out when they are looking for an SMS marketing providor is quality reporting. SlickText has in-depth reporting and analytics which enable the subscriber to gain insight and information on the effectiveness of their campaigns. SlickText gives their users the ability to see open rates, click rates, as well as other engagement tracking. These reports are a vital part of a company’s improving text campaigns by uncovering areas of opportunity and seeing where their campaigns are succeeding. This feature is a key proponent in laying the groundwork for data-driven marketing improvements for a company’s SMS marketing efforts.

SlickText has a library of native integrations for connecting your existing software with SlickText. To see a full list of their integrations, you can visit their website as there are quite a few to list. However some of the primary stand out integrations are Shopify, Hubspot, Zapier, as well as many email services such as MailChimp, Constant Contact, ActiveCampaign and more.

One consideration for many would be subscribers looking to choose a preferred provider of text marketing campaigns is their existing customer support and how to guides. Slicktext offers their subscribers a dedicated customer support team to assist with any questions or concerns that may occur while delivering and establishing SMS campaigns or text blasts. SlickText also provides a library of guides, best practice, compliance and how-to doc’s accessible on their website, keeping their subscribers armed with accessible information and assistance. Best of all they’ve made all of these resources available on their help center page.

Pros:

  • SMS Campaign Segmentation
  • MMS Capabilities
  • Comprehensive Data and Analytics
  • Popular Integrations
  • Broad Customer Support Resources

Cons:

  • Limited Pricing Options
  • Limited Features Overall
  • Limited Keywords

Send Your Campaign with CCAI Today

We make it fast, easy, and affordable to send compliant SMS, Email, and Voice campaigns.

TextMagic

In the other corner or our SMS provider grudge match, we have TextMagic. TextMagic is an international sms marketing provider, servicing the United States, United Kingdom, Canada and Australia. TextMagic was originally founded in 2001, which is only 8 years after the world’s first text message was sent. That text message, was sent on December 3rd 1992, and read “Merry Christmas”.

TextMagic has come a long way in it’s over 20 years of doing business. Each year TextMagic’s service is used to send more than 200 million texts every year! Number’s like this are achievable when you service over 25,000 active subscribers in 4 countries across multiple continents. TextMagic has provided service for more than 100,000 companies since it’s inception back in 2001.

TextMagic is also promoting it’s new customer engagement platform Touchpoint, which is set to release in 2023. Here is what TextMagic describes Touchpoint as:

“Touchpoint is an all-in-one customer engagement platform that streamlines marketing, sales, and support experiences. Our tool is designed for small and medium-sized businesses that want to unify every step of their customer journey while staying within budget. It’s super easy to get started with Touchpoint, even if you don’t have experience with other CRMs.”

Touchpoint was TextMagic’s next step in their development of their business communications. Keep an eye out for it this next year.

Shortcodes also known as keywords, are another feature that TextMagic provides it’s subscribers. This is a common feature for many text marketing service platforms, and for a good reason. Keywords or shortcodes, give subscribers the ability to choose words which will trigger a predetermined response or other action. Companies are using keywords for things such as automatic responses to inquiries or questions from subscribers such as hours of operations, links to sales or promotions, availability of a product or service and more.

Sub-accounts are another feature which TextMagic provides to it’s subscribers. Sub-accounts allow businesses to create additional accounts, connected to the main account with adjustable settings on their permissions and ability to see data. TextMagic gives businesses the ability to create sub-accounts at no additional cost, meaning companies with multiple locations or departments will be able to setup accounts for each location without breaking the bank. In addition to free sub-accounts, there is no limit to the amount of users per account. This ability to create multiple user accounts gives TextMagic’s subscribers the ability to monitor each account and ensure every team member is appropriately achieving their marketing goals. 

In closing, TextMagic is a solid choice for your SMS marketing needs. With features ranging from unlimited free sub-accounts and users, to keywords and shortcode, all provided by a company with over 20 years of experience. If you are in the market for a SMS or text blast service, be sure to give TextMagic a look.

Pros:

  • 20+ Years of Experience
  • International Capabilities
  • 2 Way SMS Communication
  • Mobile Apps for iOS and Android
  • API and Integrations

Cons:

  • Complicated MMS
  • Data and Analytics may be difficult for some users
  • Difficult Account Identity Verification

What is SMS Marketing?

SMS Marketing also known as text marketing or text blasting is a form of marketing that utilizes text messages to promote products or services to a targeted audience. This can be done through the use of SMS campaigns aka text blasts which are a large volume of text messages sent to a list of contacts at once, or through personalized SMS messages that are sent to individual customers.

SlickText

SlickText is a SMS marketing service provider that has been around for nearly a decade now. SlickText has established a name for itself as a premium service for companies looking to utilize text messaging marketing to it’s customers. With that many years under their belt, they have experience and expertise on their side. Experience counts, but that’s not the only attribute that this text blast provider has. SlickText boasts powerful software, a helpful and knowledgeable staff, in-demand integrations, and more; making them a major player in the SMS marketing industry.

One of the foremost features of SlickText is their SMS campaign segmentation capabilities. Many businesses see improved results from text blasts when they are coupled with segmentation of recipients, ensuring the right message reaches the appropriate audience. With advanced targeting and segmentation, SlickText allows their customers to hand tailor their audiences. Text campaigns can be filtered by an array of options such as location, demographics, and other data driven selections.

A feature which many companies seek out when they are looking for an SMS marketing providor is quality reporting. SlickText has in-depth reporting and analytics which enable the subscriber to gain insight and information on the effectiveness of their campaigns. SlickText gives their users the ability to see open rates, click rates, as well as other engagement tracking. These reports are a vital part of a company’s improving text campaigns by uncovering areas of opportunity and seeing where their campaigns are succeeding. This feature is a key proponent in laying the groundwork for data-driven marketing improvements for a company’s SMS marketing efforts.

SlickText has a library of native integrations for connecting your existing software with SlickText. To see a full list of their integrations, you can visit their website as there are quite a few to list. However some of the primary stand out integrations are Shopify, Hubspot, Zapier, as well as many email services such as MailChimp, Constant Contact, ActiveCampaign and more.

One consideration for many would be subscribers looking to choose a preferred provider of text marketing campaigns is their existing customer support and how to guides. Slicktext offers their subscribers a dedicated customer support team to assist with any questions or concerns that may occur while delivering and establishing SMS campaigns or text blasts. SlickText also provides a library of guides, best practice, compliance and how-to doc’s accessible on their website, keeping their subscribers armed with accessible information and assistance. Best of all they’ve made all of these resources available on their help center page.

Pros:

  • SMS Campaign Segmentation
  • MMS Capabilities
  • Comprehensive Data and Analytics
  • Popular Integrations
  • Broad Customer Support Resources

Cons:

  • Limited Pricing Options
  • Limited Features Overall
  • Limited Keywords

Send Your Campaign with CCAI Today

We make it fast, easy, and affordable to send compliant SMS, Email, and Voice campaigns.

TextMagic

In the other corner or our SMS provider grudge match, we have TextMagic. TextMagic is an international sms marketing provider, servicing the United States, United Kingdom, Canada and Australia. TextMagic was originally founded in 2001, which is only 8 years after the world’s first text message was sent. That text message, was sent on December 3rd 1992, and read “Merry Christmas”.

TextMagic has come a long way in it’s over 20 years of doing business. Each year TextMagic’s service is used to send more than 200 million texts every year! Number’s like this are achievable when you service over 25,000 active subscribers in 4 countries across multiple continents. TextMagic has provided service for more than 100,000 companies since it’s inception back in 2001.

TextMagic is also promoting it’s new customer engagement platform Touchpoint, which is set to release in 2023. Here is what TextMagic describes Touchpoint as:

“Touchpoint is an all-in-one customer engagement platform that streamlines marketing, sales, and support experiences. Our tool is designed for small and medium-sized businesses that want to unify every step of their customer journey while staying within budget. It’s super easy to get started with Touchpoint, even if you don’t have experience with other CRMs.”

Touchpoint was TextMagic’s next step in their development of their business communications. Keep an eye out for it this next year.

Shortcodes also known as keywords, are another feature that TextMagic provides it’s subscribers. This is a common feature for many text marketing service platforms, and for a good reason. Keywords or shortcodes, give subscribers the ability to choose words which will trigger a predetermined response or other action. Companies are using keywords for things such as automatic responses to inquiries or questions from subscribers such as hours of operations, links to sales or promotions, availability of a product or service and more.

Sub-accounts are another feature which TextMagic provides to it’s subscribers. Sub-accounts allow businesses to create additional accounts, connected to the main account with adjustable settings on their permissions and ability to see data. TextMagic gives businesses the ability to create sub-accounts at no additional cost, meaning companies with multiple locations or departments will be able to setup accounts for each location without breaking the bank. In addition to free sub-accounts, there is no limit to the amount of users per account. This ability to create multiple user accounts gives TextMagic’s subscribers the ability to monitor each account and ensure every team member is appropriately achieving their marketing goals. 

In closing, TextMagic is a solid choice for your SMS marketing needs. With features ranging from unlimited free sub-accounts and users, to keywords and shortcode, all provided by a company with over 20 years of experience. If you are in the market for a SMS or text blast service, be sure to give TextMagic a look.

Pros:

  • 20+ Years of Experience
  • International Capabilities
  • 2 Way SMS Communication
  • Mobile Apps for iOS and Android
  • API and Integrations

Cons:

  • Complicated MMS
  • Data and Analytics may be difficult for some users
  • Difficult Account Identity Verification

Cody Kelly

Cody Kelly

Cody is an experienced Marketing Specialist with over a decade worth of experience in marketing and client success. He creates and optimizes content, articles and guides to help businesses of all sizes grow. With a background in marketing, hospitality, and finance, Cody has consistently increased profitability for clients with strategic planning while delivering first class service.

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