10 Ways to Promote your SMS Keyword

Promote SMS Keyword

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

SMS is an excellent communication channel for companies of all sizes; it is a marketing niche that is untapped by most but yields unforeseen benefits. Many people aren’t aware of the impact and effectiveness of SMS on their outbound customer engagement.

To fully comprehend the significance of SMS marketing, it’s crucial to look at the sheer number of people that use mobile phones every day. According to statistics, there are over 5 billion unique phone numbers. Furthermore, there are over 7.5 billion people in the world. Of course, you should note that people can have more than one phone number, but still, that’s a lot of phone numbers!

Most notably, on average, text messages have a 96% open rate, and most of those messages are read within the first 3 minutes of being sent.

Many businesses swear by SMS and have been using it for years; however, text message marketing remains untapped in many industries.Throughout this article, you will uncover the various ways to use and advertise your SMS keyword to build a strong community.

Grow your customer base with these 10 tips

A large community is a vast advantage to succeed in online marketing and outpace your competitors. Therefore, making the opt-in process as simple as possible for your users is a must.

Furthermore, make your keyword short, and easy to read, but also give enough information about your product or service.

With SMS keywords, your customers can easily subscribe to your SMS marketing campaigns – making list building a more straightforward process than anticipated.

Here’s how it works:

You advertise an SMS keyword that you created to your customer base. Once a customer texts you, they can then legally be sent SMS campaigns. 

It’s a simple process – the trick is finding an effective way to advertise your keyword. In this article, we will dive into 10 ways that you can start promoting your keyword today!

1. Website

Add your keyword to your website’s homepage or frequently visited landing pages. Ensure your products and contact details are simple, easy, and straightforward, and, if possible, add customer reviews to prove others positive experience with your SMS marketing.

In addition, try to make your keyword mobile-friendly since most people surf the web on their mobile devices now.

Take this example from our website. We made it straightforward, so people know precisely what kind of messages they will receive.

promote sms keyword website example

2. Email

Emails are a great way to advertise your keyword. Plop in your keyword pitch on an email newsletter, or include your keyword in every email by adding a little strip that lives in every email.

Email Promote SMS Keyword

You might also consider adding your keyword to your email signature.

Cloud Contact AI supports SMS and email on the same platform. Therefore, there is no need to keep your contacts separate; you can update existing contacts with the correct phone number.

3. Storefront

The best place to promote your keyword is at your physical storefront – if you have one. Your storefront is likely where your most loyal and interested customers go to shop.

Here are a few ways to advertise your keyword at your store:
• Vinyl wrap your window
• Front desk banner
• Equipment

By using visuals that correspond with your brand tone, you can make your keyword pop. Include some additional information in your keyword that will entice customers to know, such as – Text “Coffee” to 76556 to learn more about your coffee specials.

4. Business Cards

Business cards are another intuitive way to get your keyword out to the world. The more places your customers see your keyword, the more likely they will eventually opt-in.

On the other hand, if you have a client’s number before you’ve given them your business card, you can easily text them your business card with SMS.

5. Receipts

If your business is a restaurant or retailer that prints physical receipts, consider adding your keyword at the top or bottom of the receipt, right below the logo.
During checkout, you can ask customers if they want to receive text alerts. If they say yes, inform them about the number located at the bottom of the receipt.

6. Social Media

Social media is the biggest platform for marketing your business, and chances are, your most loyal customers follow you there. Furthermore, try including your company’s keywords in the social media bio description so that they notice your keyword every time somebody visits your page.

social media sms keyword promotion

7. Uniforms

Your employee uniforms don’t have to be plain and only contain your logo. Take full advantage of the extra space and slap on some additional marketing swag, such as your keyword.

Place the keyword on the back of the uniform to catch the viewer’s attention.

8. Product labels

Have a label or packaging for your products? Toss your keyword somewhere on the packaging or attach a small thank you card that includes the keyword.

The personalization of the card might be the touch that secures the subscriber. Many people don’t pay close attention to the packing and might miss your keyword.


In addition, if your package is torn due to bad courier services, your marketing might have totally gone to waste. A simple card insertion will ensure that your end customer receives your message regardless of any damage done to the package itself.

9. Company Vehicles

If you have a fleet of company cars, you might try placing your keyword on the back window. Then, at a red light, drivers behind you can quickly pull out their phones and text your number.

Since red lights are generally short-lived, make your keyword short and memorable so that drivers can quickly text you without taking too much time and causing an accident.

As your employees run around the city performing their regular tasks, your company will gain free exposure.

10. Brochure

If you attend an event and bring brochures, try adding your SMS keyword to the back of your brochure. If people read your brochure and want to stay engaged with your business after reading, SMS will be a great way for them to stay connected. Think of the keyword at the end of your brochure like a CTA at the bottom of your homepage

Conclusion

When all of these methods are used in conjunction, you can build a strong customer base in just a matter of time. On Cloud Contact AI, creating a keyword is easy – you can generate unlimited keywords for any use case. Discover how to create a keyword here.

Try SMS for free on CCAI

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