Bulk SMS Marketing: Everything you need to know

Bulk SMS Marketing

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

With Bulk SMS marketing, you can reach your marketing goals rapidly and effectively. Before this technology existed, organizations would connect with consumers through less convenient and problematic channels such as email.

Despite its limitations, email is still a great marketing tool that enables you to cast your net far and wide, but SMS is more direct and reaches the user on the channel they use every day. Platforms such as Cloud Contact AI give you the freedom to leverage the same great features that gave email its notoriety, but adapted for text messaging.

In this article, we will go over the hills and through the valleys of SMS marketing, sharing some tips and a few ordinances that keep SMS initiatives in top form!

What is Bulk SMS Marketing?

Bulk SMS marketing is a method for communicating with a large audience via text. This immense message capacity is most commonly utilized for business-to-customer relationships, such as for promotional or informative objectives.

Messaging in large quantities isn’t available on ordinary phones without group chat or bulk contact upload. Bulk messaging enables you to blast out messages to the masses click-send quick by simply uploading a list of contacts.

Why should I use bulk SMS marketing?

Compared to other communicative avenues, SMS boasts the greatest benefits. Take a look at how SMS can elevate your broadcasting capabilities and get your goals accomplished faster.

Straight to the point
People use text messaging every day as their primary medium of communicating with friends, family, and colleagues – the things that are most important day to day. By leveraging a bulk messaging solution, you can tune into the most convenient channel for your user that is proven to generate the best results.

Permission-based
If you’ve ever used email marketing, you might have acquired a list of random people, whether you purchased it or got a hand-me-down list. Often, the people who are receiving the campaigns are less than pleased to find messages from an unknown sender in their inboxes.

Under the TCPA law, users must opt-in with SMS before you can include them in your text campaigns. This law helps reduce a lot of the frustration and negativity involved with cold-call style marketing.

Budget-friendly
SMS is a cost-efficient way to get your message in front of a mass audience. Most messaging services range from $.01-.03 per message and can vary depending on the capacity – think about the time and resources saved!

Expeditious
Sending messages is quick and easy – craft your message, upload your contacts, click send, and within seconds your message will arrive in your recipient’s inbox. There is no spam box for SMS so you can feel confident that you’re not blowing away money.

Pro tip: Message your users every so often and ensure that they still wish to be part of your campaign. Eliminate the ones that don’t and save money!

How can I use bulk SMS marketing?

You can use bulk SMS marketing to facilitate communication across your entire facility. Break your list down by customer or staff to keep everyone well-informed and operating synchronously.

General
Update your audience about routine company-wide announcements, such as closures, hours, upgrades, and much more. A well-informed community is more likely to engage and take action.

Advertising
Personalize your campaigns using custom fields, then send your customers promotional deals and product announcements at exactly the right time.

Sales
Studies show that people prefer text over email. Give your clients a way to get quick assistance right when they need it so that you can close deals faster.

Hiring
Expedite your hiring efforts with SMS and give job-seekers a heads up about new openings. When interview time comes, send them a quick reminder.

Bulk SMS by industry

Bulk SMS marketing by industry

Industries of all varieties can use SMS to help get the word out about the daily matters. Here are a few industries that we think can greatly benefit:

Bulk SMS for healthcare providers
Healthcare providers can leverage SMS for appointments – from rescheduling to reminders and feedback.

Bulk SMS for schools
Turn your school into a smart school with SMS alerts sent directly to students regarding grades, closures, cafeteria menu, and so much more!

Bulk SMS for gyms
Bulk up your outreach with SMS alerts about classes, new training opportunities, and health tips.

Bulk SMS for real estate agents
Keep your buyers and sellers mindful of upcoming appointments, showings, and offers so that they’re alert throughout the entire buying process.

Bulk SMS for debt collectors
Inform delinquent customers about payment reminders and tips for on-time debt settlements.

Tips for mass text messaging

Before you jump into your mass messaging endeavors, consider our best practices that will give you a head-start on bulk SMS marketing.

Short and sweet
With SMS, you can only send up to 160 characters per message, so craft your message with simplicity in mind. Most readers will only scan the first sentence before deciding whether to go further or swipe away.

Get the go-ahead
Before you add people to your SMS campaign, you must ensure that you have their consent. The easiest way to get permission is by providing users with the ability to opt-in via a text keyword.

Additionally, you need to ensure that users are aware that they can opt-out. They can reply “STOP” to your texts to halt subsequent messages.

The carrier (AT&T, Sprint, etc.) will block the recipient’s number. However, it would be best if you still referenced the opt-out on your end to ensure no future campaigns from another sender are deployed.

Embedded links
While crafting your promotional message, drop in a link that drives people to your product or service.

Get your timing queued
Did you know that the average person opens up their texts within 3 minutes of receiving them? Catch customers at the exact right time to ensure the highest engagement – after lunch is always a good time!

Frequency is key
Don’t bombard your audience with incessant messages. Let your subscribers know how often you intend to alert them when they opt-in and try not to exceed the specified tempo.

Set your gauge at about 2-4 messages per month for the best results, while ensuring your customers don’t get oversaturated.

Other things to note

Do I pay for failed messages?
The account holder pays for messages that didn’t go through. Unsuccessful messages can occur from numbers that are invalid or blocked. To verify that you aren’t paying for those messages, make sure that the contacts were uploaded correctly or are removed from your list.

Is there a limit on the texts I can send?
There is no limit on the number of messages you can send. On CCAI, you can put out as many messages as you want, when you want!

SMS rules, laws, and sanctions

Rules for bulk SMS marketing

You might be wondering about restrictions that govern sending messages in such large quantities. In fact, there are two rules that are extremely important to follow to avoid penalties and fines.

TCPA
Telephone Consumer Protection Act (TCPA) is a telemarketing act that dates back to 1991 covering automated communication via phone calls, fax, voicemails, and SMS. Under TCPA, users must gain proper consent before sending out campaigns.

People who don’t follow these guidelines face potential fines between $500-$1500 depending on their offence’s severity.

CTIA
The CTIA is a group of cellular carriers such as AT&T, Verizon, with more defined boundaries regarding the content promoted with SMS marketing. Under CTIA, messages that contain sex, hate, alcohol, guns, and tobacco are prohibited.

If these terms are breached, your access to these carriers may be revoked or suspended.

Mass SMS messaging platform

Cloud Contact AI is a multi-channel customer communication platform. That means that you can reach your customers via text, and in addition, email and voice.

With these features, you can approach your audience from every angle. No more going back and forth between different platforms; connect with your customers on the channel that they engage with most with CCAI.

Here’s how you can get started:

1. Sign up on CCAI

Navigate to Cloudcontactai.com and click Sign Up in the header.

2. Upload Contacts

Select Contacts in the left-hand menu and upload contacts one-by-one or as a group in CSV format.

3. Create a campaign

Click SMS in the menu and begin your mass outreach.

4. Support

Need help getting set up? Please shoot us an email; we are happy to assist you!