6 Benefits of Text Marketing

Benefits of Text Marketing

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

As communication methods such as email marketing have oversaturated the market and led to a high amount of spam, businesses are now taking a more agile and direct approach by integrating text marketing into their everyday marketing strategies.

SMS marketing is quickly becoming one of the most reliable and utilized ways to communicate with customers. Studies show that more than 50% of consumers prefer to text a business than call customer support.

Ask yourself this, if your customers use SMS to chat with their family and friends, why not use SMS to chat with them? By doing this, you’re tapping into their inner circle and making them feel more connected to your business.

Breaking down the basics of text marketing

Text marketing, also known as SMS (short message service) marketing, is a marketing campaign that uses text messages to deliver promotions and advertisements to its users. These advertisements can include anything from product promotions to general brand awareness.

You may include images in some text message marketing. Image-driven text marketing is called Multimedia Messaging Service (MMS) marketing, which is simply an extension of text marketing.

SMS marketing is subject to several laws that, if broken, can result in severe penalties. However, these rules help reduce spam and many other irritations associated with other aspects of online marketing.

Who uses SMS?

Text marketing has become one of the most utilized direct marketing methods in recent years—approximately 40% of businesses leverage text messaging to communicate with their customers. 

Many small local businesses, as well as large corporations such as Walmart and Amazon, use text marketing to communicate and inform their customers about various services and offerings.

Benefits of sms marketing

Top 6 reasons to use SMS for marketing

SMS marketing has many benefits that make it a highly sought-after and a practical addition to any marketing strategy. In conjunction with other marketing methods, such as email, social media, and telemarketing, you can get the greatest bang for your buck.

Fast

Because SMS marketing helps you reach many people all at once, it’s more convenient than conventional marketing. As a result, text messaging is an efficient marketing strategy, able to reach your target audience in real-time when you need it. In addition, most people keep their phones nearby, so you can quickly and easily reach them.

Statistics show that over 90% of text messages get opened within the first 3 minutes. In addition, a significant 45% of SMS campaigns result in a successful return on investment.

Direct

Receiving SMS is the preferred method of communication for most customers.

Because most individuals aren’t interested in what advertisements are saying, many advertisements are ignored. Consider how many times you’ve seen a marketer asking you to “Buy Now” on Instagram. You’re probably going to keep scrolling.

Because digital ads are uninvited, this type of marketing often has a low success rate. They didn’t ask to see your ad while exercising at the gym or driving to the grocery store.

While this method has the benefit of letting the receiver determine whether or not they wish to receive the message, with SMS people opt in to your service, so you are guaranteed to reach people who are interested in what you have to offer. This insight helps explain why businesses can experience exceptionally high levels of engagement and conversion rates when they communicate with their customers.

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Accesible

Cell phones are the most prominently used communication device in the world. Newly released GSMA Intelligence data shows that there are approximately 5.27 billion unique mobile phone users worldwide today. Furthermore, in just the last 12 months, the total number of individual mobile users worldwide increased by 117 million.

Mobile users are on the rise, with unique numbers increasing at a rate of 2.3% each year. What’s more, the number of people who switched from feature phones to smartphones rose dramatically last year.

Ericsson reports that 6.4 billion people worldwide have smartphones, which account for around 4 out of 5 of all mobile devices in use today. Moreover, new cellphones are being added to the global population every day, and the increase in the number of smartphones is increasing at a 5.6% annual rate.

Personal

In contrast to email, which goes through a central location, text messages are delivered directly to your customer’s mobile phone, and because of this, they’re quite personal. Additionally, because of the ubiquity of mobile phones, SMS messages land directly into the client’s hands.

Focus on personalizing your content, and your target audience will pay attention. For example, a personalized campaign can be driven by customer data such as their first name, role, or company.

Cost-effective

SMS marketing is especially beneficial to small businesses because it is cost-effective. It is significantly less expensive to send an SMS message than to place a full ad in front of a potential customer.

For a few cents per message, SMS providers, such as Cloud Contact AI, make it possible to send messages for customers around the world. This is one of the most economical forms of marketing, with the highest return on investment compared to other advertising channels.

Opt-in

In order to succeed, many conventional forms of advertising have relied on the law of large numbers, the principle that larger groups produce more probabilities. Many believe that you have a better chance of reaching potential clients if you broadcast your marketing message to as many people as possible. Unfortunately, this sort of marketing necessitates the expenditure of funds on marketing messages that many consumers will rapidly forget or disregard shortly after seeing the ad.

Have you ever hear the term “quality over quantity”? This phrase applies when it comes to text marketing. With SMS marketing, consumers must opt-in to receive promotions from your business – making text marketing a much more effective and driven form of advertising.

People who opt-in to receive your messages are already passionate about your business or product; otherwise, they would not have signed up. Another advantage is that you will save time and money by not nagging consumers who are uninterested.

Conclusion

In the past, SMS has been a spammy form of communication. However, over the past few years, it has developed significantly with the introduction of laws that help reduce spam.

Today, more people are attached to their smartphones than ever before, and SMS marketing allows you to target your customers directly. If you can get them to agree to receive updates and offers from your company, they’ll never miss an update or an offer again.

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