As communication methods such as email marketing have oversaturated the market and led to a high amount of spam, businesses are now taking a more agile and direct approach by integrating text marketing into their everyday marketing strategies.
SMS marketing is quickly becoming one of the most reliable and utilized ways to communicate with customers. Studies show that more than 50% of consumers prefer to text a business than call customer support.
Ask yourself this, if your customers use SMS to chat with their family and friends, why not use SMS to chat with them? By doing this, you’re tapping into their inner circle and making them feel more connected to your business.
Breaking down the basics of text marketing
Text marketing, also known as SMS (short message service) marketing, is a marketing campaign that uses text messages to deliver promotions and advertisements to its users. These advertisements can include anything from product promotions to general brand awareness.
SMS marketing is subject to several laws that, if broken, can result in severe penalties. However, these rules help reduce spam and many other irritations associated with other aspects of online marketing.
Who uses SMS?
Text marketing has become one of the most utilized direct marketing methods in recent years—approximately 40% of businesses leverage text messaging to communicate with their customers.
Many small local businesses, as well as large corporations such as Walmart and Amazon, use text marketing to communicate and inform their customers about various services and offerings.
Because SMS marketing helps you reach many people all at once, it’s more convenient than conventional marketing. As a result, text messaging is an efficient marketing strategy, able to reach your target audience in real-time when you need it. In addition, most people keep their phones nearby, so you can quickly and easily reach them.
Statistics show that over 90% of text messages get opened within the first 3 minutes. In addition, a significant 45% of SMS campaigns result in a successful return on investment.
Receiving SMS is the preferred method of communication for most customers.
Because most individuals aren’t interested in what advertisements are saying, many advertisements are ignored. Consider how many times you’ve seen a marketer asking you to “Buy Now” on Instagram. You’re probably going to keep scrolling.
Because digital ads are uninvited, this type of marketing often has a low success rate. They didn’t ask to see your ad while exercising at the gym or driving to the grocery store.
While this method has the benefit of letting the receiver determine whether or not they wish to receive the message, with SMS people opt in to your service, so you are guaranteed to reach people who are interested in what you have to offer. This insight helps explain why businesses can experience exceptionally high levels of engagement and conversion rates when they communicate with their customers.
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Cell phones are the most prominently used communication device in the world. Newly released GSMA Intelligence data shows that there are approximately 5.27 billion unique mobile phone users worldwide today. Furthermore, in just the last 12 months, the total number of individual mobile users worldwide increased by 117 million.
Mobile users are on the rise, with unique numbers increasing at a rate of 2.3% each year. What’s more, the number of people who switched from feature phones to smartphones rose dramatically last year.
Ericsson reports that 6.4 billion people worldwide have smartphones, which account for around 4 out of 5 of all mobile devices in use today. Moreover, new cellphones are being added to the global population every day, and the increase in the number of smartphones is increasing at a 5.6% annual rate.
In contrast to email, which goes through a central location, text messages are delivered directly to your customer’s mobile phone, and because of this, they’re quite personal. Additionally, because of the ubiquity of mobile phones, SMS messages land directly into the client’s hands.
Focus on personalizing your content, and your target audience will pay attention. For example, a personalized campaign can be driven by customer data such as their first name, role, or company.
SMS marketing is especially beneficial to small businesses because it is cost-effective. It is significantly less expensive to send an SMS message than to place a full ad in front of a potential customer.
For a few cents per message, SMS providers, such as Cloud Contact AI, make it possible to send messages for customers around the world. This is one of the most economical forms of marketing, with the highest return on investment compared to other advertising channels.
In order to succeed, many conventional forms of advertising have relied on the law of large numbers, the principle that larger groups produce more probabilities. Many believe that you have a better chance of reaching potential clients if you broadcast your marketing message to as many people as possible. Unfortunately, this sort of marketing necessitates the expenditure of funds on marketing messages that many consumers will rapidly forget or disregard shortly after seeing the ad.
Have you ever hear the term “quality over quantity”? This phrase applies when it comes to text marketing. With SMS marketing, consumers must opt-in to receive promotions from your business – making text marketing a much more effective and driven form of advertising.
People who opt-in to receive your messages are already passionate about your business or product; otherwise, they would not have signed up. Another advantage is that you will save time and money by not nagging consumers who are uninterested.
In the past, SMS has been a spammy form of communication. However, over the past few years, it has developed significantly with the introduction of laws that help reduce spam.
Today, more people are attached to their smartphones than ever before, and SMS marketing allows you to target your customers directly. If you can get them to agree to receive updates and offers from your company, they’ll never miss an update or an offer again.
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