In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

When it comes to best email marketing services and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and customer retention. ShopMagic is user-friendly, and it’s built as an extension for WooCommerce stores, which makes it extremely convenient. Due to the fact that ShopMagic is a WooCommerce extension, you retain ownership of and complete control over your customers’ and store’s data in order to exist.

ShopMagic Email Marketing Features:

  • WooCommerce email marketing recipes – Pre-made email automation templates that you can use to market your products and services.
  • Email follow-ups for WooCommerce – Inquire for a review or recommend other products to customers who purchase specific products via an automated best email sending service.
  • WooCommerce transactional emails – customisation options- Send customized emails to customers based on their order status (also the ones not supported by default in WooCommerce: pending payment and order cancelled)
  • Email notifications for custom order statuses in WooCommerce – Adding custom order statuses allows you to easily create emails and automations based on the information contained in them.
  • Follow-up emails that are tailored to the specific products being promoted – For different products, it is possible to create unique emails (both in content and design).
  • Customer account creation and welcome emails – Create customised welcome emails for new orders or new customer accounts. After a user has registered, send them an email.
  • Any email address can be used for sending emails to employees, which makes it easy to inform them of store events, or simply to keep track of your orders.
  • Mailchimp integration – Customers can be added to Mailchimp lists at the time of purchase through the integration with Mailchimp.
  • Customer lists and segmentation – Create and manage multiple lists of customers, for example, separate lists for newsletters, special offers, and product announcements.
  • Data protection regulations compliant lists – opt-in (where the customer must express permission by checking a box) or opt-out lists (automatic sign up and then the customer can opt-out). You can include an unsubscribe link in both types of emails.
  • Guests management- If you allow guest orders, you can view a complete list of all customers who did not create an account. For these guests, the same emails and actions will be applicable.
  • Inbox – As a result, the queue prioritises all emails and actions triggered by ShopMagic and ensures that your store remains as fast as possible even when you send a large number of messages.
  • Every email and action is logged, allowing you to instantly see if everything is running smoothly or to get more detailed information if it isn’t.
  • Carts that have been abandoned can be recovered. Stop cart abandonment and recoup your lost revenue with this completely FREE ShopMagic extension.
  • The WooCommerce SMS notifications add-on is a free ShopMagic add-on that allows you to scale your revenue by sending SMS notifications to your customers through the Twilio platform.
  • Related and cross-sold products – Promote your WooCommerce products that have been designated for cross-selling or as related products by sending automated emails.
  • Addition of WooCommerce UTM support to email shortcodes – Google Analytics allows you to easily add additional parameters to track email traffic.

Shopmagic Functionality

Emails are sent out automatically. Every automation has three components: an event, a filter, and an action.


Automation can take place at your discretion. It could be anything from a completed order to a refunded one, or even a note added to the order when it was completed.


Afterwards, you can select a filter so that your automation runs only when certain conditions are met. For example, you can send a follow-up email to customers who purchased certain products. Assigning a filter will make your marketing automation global.


It’s time for action. This is the last and most important step in any automation process. If you select an event and a filter, what will happen to the data? Customer follow-up emails can be sent or the customer can be added to a Mailchimp list for future communications with you.


WooCommerce email placeholders can be used with ShopMagic. Personalizing your emails with customers’ information or boosting conversions with direct links can be done with this (e.g. pointing to an unfinished order).

The following are some examples of how customers use ShopMagic every day.

WooCommerce transactional emails can be personalized: Build custom emails for each order status that you want to send out. Depending on the product, you can even create different emails for it. Alternatively, you can use an existing design or a WooCommerce template.

Configure email notifications for WooCommerce: The purchase should be communicated to your warehouse and/or shipping divisions. Automation can be set up to run when a customer completes their payment for an order. ShopMagic will automatically send an email to your staff with order details and shipping information.

E-mails to win back: Set up a series of marketing automations that are precisely timed for maximum effect. Send delayed emails to inactive leads to reawaken them, review requests to inactive leads, or even emails to customers on their purchase anniversary. If you have ShopMagic PRO, you can send out emails at a later time.

Email with product ideas: Customers who have purchased a product should receive follow-up emails with cross-sells and related products.

Why Use ShopMagic?

  • You run a WooCommerce-powered store.
  • You want to see a rise in conversions.
  • You need to be able to concentrate on your business while also saving time.
  • You’d like to streamline the way you market your eCommerce business.
  • With the right message and at the right time, you want to connect with your customers effectively.
  • It is important to you that you have the ability to customize and extend the marketing automation platform that you choose.
  • For your WooCommerce store to run smoothly, you’ll require an adaptable marketing solution that is actively developed and used by its authors.
  • Using an easy email interface, you want to replace WooCommerce’s code-heavy email template system with your own custom HTML emails for order notifications to customers and administrators alike.
  • Customer notifications for new products they are interested in, as well as special offers and discounts related to products they have already purchased.
  • Client feedback: You can email customers who cancelled orders or new customers with a feedback form.
  • WooCommerce product-specific emails: It is simple to create unique emails based on which product your customers have purchased using ShopMagic and provide a truly personalized experience to them.

How do I get started ?

Step 1: Install and activate the ShopMagic plugin in the first step.

Step 2: Create your first automation, such as a welcome email that is sent to the customer after he or she completes a purchase.

Step 3: Compose a welcoming message.

Step 4: You’ve completed the task! Your customer will automatically receive a personalized welcome message the next time you receive an order.

Creating an automated email (such as a follow-up or a reminder) is a straightforward and simple process. ShopMagic comes with a comprehensive set of documentation for both store owners and staff, as well as developer documentation to assist in the development of new features for ShopMagic.

Shopmagic Pro

For the foreseeable future, the core functions of ShopMagic will be available for free. In order to help you maximise your eCommerce potential, we created a few add-ons that you can use:

Actions delayed- Create post-purchase emails, such as one with a one-week delay or an anniversary email 365 days after the initial purchase, to keep customers informed. Add minutes, hours, days, or weeks to the delay time of WooCommerce email notifications.

Requests for Review- Customers can submit review requests with direct links to the products they have purchased.

Custom coupons- The ability to create personalized coupon codes for customers and automatically send them to them has been added.

Filters Advanced- The ability to segment your customers using advanced filters, such as order total, product category, payment or shipping method, and others, to improve customer service.

Actions taken on a manual basis- One-time emails can be sent out on your own time. Suitable for newsletters, product announcements, and any other email campaigns that you want to send out on your own timetable.

Integration of WooCommerce Subscriptions- This feature enables the creation of automations based on subscription events, such as payments or status changes.

Integration with WooCommerce’s Memberships- Making use of membership events, such as status changes or the time before expiration, allows you to build automations that run automatically.

Post to the Slack channel- Slack integration that keeps you and your team informed about the latest events in your store right from Slack.

Concluding SHOPMAGIC

  • Marketing automation for WooCommerce is provided for free.
  • Change the text of WooCommerce’s email messages
  • Automated emails sent by WooCommerce
  • Custom emails for each product in WooCommerce
  • Send WooCommerce email notifications to your customers.
  • Custom emails for WooCommerce
  • Reminders for WooCommerce review submissions
  • Cross-selling emails for WooCommerce