Promotional Email Marketing Examples

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.
There are several advantages to using promotional email marketing. Here are the top 3:

1.Build trust and engage customers

Promotional emails increase your customers’ trust by providing them with real value. It can be a discount, free information, or anything else. This makes them a great tool for converting browsers into customers who will trust you and buy your product or service.
They also generate engagement, giving people an incentive to engage with your content. Additionally, emails that contain content and incentives see the highest click-through rates (CTR), conversions, and customer loyalty.

2. Save money

Most email and SMS marketing providers have reasonable fees that are more affordable than other marketing strategies, such as pay-per-click advertising. Promotional emails are cost-effective promotional tools because they are aimed at audiences who have already shown interest in your products or services through their browsing behavior.

3. Increase your ROI

As promotional emails are targeted to audiences who have already expressed an interest in your company or products, they have the highest return on investment (ROI) of any promotional tool.
These types of emails provide real value to the recipient, which in turn gives them a greater sense of trust and appreciation for your business.
Now that we know what promotional emails are, here are some examples that can help you with your strategy:

1. Apple – Promotional emails for product launches

You planned ahead, studied your market, your audience, and finally developed a product that you consider incredible. How do you introduce it to the world?
This promotional email from Apple shows that even major global brands need marketing strategies and follow rules like any other company.
Removing distractions and clutter around the CTA button produces better results and it’s no surprise to see this strategy employed here. It allows the reader a clear path to what you’re trying to sell them.
Combining stunning visuals with a clear action button and a subject line that focuses on benefits, Apple gets it right.
Key Takeaways:
● Clean design with no distractions
● Clear and well defined CTA

Picture Source -Google

2. Grammarly – Promotional emails that offer big discounts

Grammarly presents another great example of how promotional emails are used to get new or returning customers.
For the students, this email uses the classic sales technique of presenting a known problem, then offering solutions to solve it. 70% of people buy a product to solve a problem. Grammarly uses this to their advantage. The illustration here is great because it’s attractive and clean, and it’s in keeping with the overall message: it allows the user to read the email in seconds and focus on the main offer: a whopping 55% discount off their Premium product. Also, note that just like in the Apple example, the Call to Action button is unobstructed.
Highlights:
● Presenting a problem and then offering the solution
● Design that allows the user to quickly understand the message

Picture Source -Google

3. Dropbox – Promotional emails that reconnect with inactive customers

Customer retention should not be underestimated. It costs significantly more to bring a new customer in than it does to retain existing ones. How does one “win back” customers who have become inactive?
This example from Dropbox combines humor and creative branding images, and a concise message that highlights their best features. It uses this humor to remind the customer of one of the fears the modern workforce faces; losing those precious files and photos we forgot to back up. The ad does this without blatantly fear mongering, which is important. It simply mentions that you can “restore your stuff in a snap even if your computer melts down.”
Highlights:
● Humor as a way to win back inactive customers
● Use the fear trigger in a discreet and non-threatening way

Picture Source -Google

4. Starbucks – 3×1 Email

It’s not surprising to see a great email from Starbucks. They send some of the best promotional emails out there.
In this email, which is only sent to members, they offer a “buy three and get one free” offer for a very limited time. Almost all Starbucks offerings are time-sensitive. This is because they need people to actually visit the stores and not just order online. This also creates a “fear of missing out” in the consumer.
Highlights:
● Time-sensitive content creates a sense of urgency
● Image that reinforces the benefit obtained by the customer

Picture Source -Google

5. Quora – click-bait promotional email

Quora usually works a lot with user generated content, meaning the content on the website is created by the platform users themselves.
Each newsletter arrives with a feed question, which means the topic will generally be interesting and can cover a variety of subjects. You never know what you will get with a Quora promotional email, but it’s always worth checking out.
Our highlights:
● Take advantage of the topics most commented on by users
● Using curiosity as a click-bait

Picture Source -Google

6. Airbnb – Personalized Emails

Airbnb describes itself as “A community based on trust”, and has built a strong reputation that supports it.

Their promotional email below is a great example for a number of reasons, but right off the bat what stands out is the use of personalization.
Personalization starts with the subject line and they use not one, but two personalized lines with basic replacement tags (username and hometown). Knowing that the email contains personalized information, the reader feels more motivated to open it.
This email campaign takes full advantage of the data on which the company relies to provide useful information to the user.
Highlights:
● The use of personalization already in the subject of the email
● The way they use the data to provide something relevant to the reader

 

Picture Source -Google

7. Canva – Promotional email with only one link

The design site Canva uses a simple email with no teasers and only one link. Making it short, and to the point.
They use a line of text to capture the reader’s attention and then follow it with a link to read the content. Again, the minimalist style of this email is great because the reader knows what they are looking at.
Our highlights:
● The captivating question from the beginning
● The design, after all, is their product.

Picture Source -Google

Now that you are more familiar with promotional email marketing, it’s time you take advantage of it to grow your business by using our best email sending service. Click the link below to find out more about what we offer.

https://www.cloudcontactai.com/email-marketing/