Cartloop: Ecommerce Sales Retention

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Cartloop: Sales Retention for Ecommerce 

As an ecommerce store owner, I am always looking for ways to improve my shop. Whether that is through redesigning my site’s aesthetics, generating more products for customers to choose from, or implementing new marketing strategies, I am always brainstorming on ways to do better. While doing some Christmas shopping recently, I had left some items in my cart on a website and forgotten to finish checking out. I got a text message the following morning that gently reminded me that I hadn’t completed my purchase, and even offered me a discount code to do so. I immediately thought to myself, “I need this for my store!”

I was aware that Shopify has an automated email service that does something similar. If a potential customer adds things to their cart and doesn’t complete their checkout, Shopify sends them an email reminding them that they have unpurchased items in their cart, sending them a link to continue to checkout. It’s simple, straightforward, and already included with Shopify at no additional cost. There is one issue with this though. Emails get buried deep in people’s inboxes, or in some cases they get filtered out all together. For example, Gmail filters promotional emails into their own folder, and many people just don’t check this folder or delete it periodically. This is what I personally do.

Text Messages are the Answer

Let’s face it, texting beats emails in almost every way possible. They’re easier to send, easier to receive, and easier to find and organize than emails are. There’s a reason that texting is the primary way people communicate today. In fact, according to a study done by Pew Research Center in 2017, 15, 220,700 texts are sent every minute of every day worldwide, not including app-to-app messaging. That’s a lot of texting. 

After thinking about just how effective text message marketing is, I started doing some research as to what SMS platform would be best to use for my shopify store. It didn’t take long for me to stumble across Cartloop. The reviews were great, they have multiple packages they offer (including a free version), and they claim to recover 1 in 3 lost carts. All of their services are automated which is great because anything you can automate frees up your time to work on your business in other ways. There is also an option to book a free live demo with one of Cartloop’s team members, but I just decided to pull the trigger and install it on my store.

Getting Started

There are two options on how to install the Cartloop app to your Shopify store. The first is to go to their website and scroll to the bottom where you’ll see a button that says “Start your 14-day free trial”. This link will take you to Shopify, where you’ll login to your store, and go from there. The second option is to simply search Cartloop on Shopify’s app store and install it as you would any other application. Personally, I did the second option just because I have already downloaded quite a few apps this way. 

Customization

Once you download the app, you then choose your plan. There are three options to choose from which I will show below:

I went with the free option because it’s what best suits my needs. It is important to read the fine print with these because as you see, if Cartloop does generate a sale with the free version, they take 10% of the sale. 

Next, you will choose what type of message you want to be sent. You can choose from a multitude of prompts and brand personalities who will be sending them. I decided to choose the Professional option. The prompt seemed clean and straightforward. 

Here is an example of some messages Cartloop may send

Another option was to offer a discount in your message. I found this option to be pretty neat because not only are they reaching out to the potentially lost customer for you, but they’re further incentivizing them to finish their checkout and buy your product. I decided to go this route and choose a 15% discount. Keep in mind that if you are using the Essential membership like I am, that Cartloop will keep an additional 10% of your profit if they close the sale. So calculate your discount based on that. For me, losing 25% on a sale is worth Cartloop retaining this potential customer.

There are a few other settings that Cartloop asks you to change, but they walk you through what they need and include screenshots. Once you change these other settings, you’re all done! 

In addition to cart retention, Cartloop also offers a multitude of ways to stay in touch with customers using their SMS marketing services. 

Conclusion

Simplicity is a huge selling point for me when it comes to utilizing any service, and Cartloop was no exception. Getting started was easy, straightforward, and I also understood exactly what I was getting by signing up. The ability to customize what you want your brand personality to look or sound like is a great addition. However they kept the customization to a minimum, which I appreciated because that can be overwhelming as well. I haven’t had any abandoned carts since having Cartloop installed, but it’s good to know that I have a more effective backup plan for when that does inevitably happen in the future. SMS is much more efficient than email when it comes to wrangling potential customers as well as staying in touch with existing ones. For now, I’ll sit back, relax, and let Cartloop take it from here.