How to Retain Your SMS Subscribers

Getting someone to sign up to receive your texts is the first step in a successful SMS marketing campaign. What about retaining them?

Retention

SMS marketing has proven to be one of the most efficient and fastest marketing tools available for businesses today. According to statistics, text messages are opened and read 98% of the time, and SMS marketing campaigns have an average conversion rate of 14%.

Nonetheless, no marketing strategy is a magic wand. Before you can reap all the benefits of SMS marketing, you must first develop a list of SMS subscribers – clients who have explicitly chosen to receive your text messages — from which to contact. Although explicit consent is required, clients must go through an additional process to subscribe. The good news is that there are numerous concrete tactics for attracting SMS users. 

Once they subscribe, one of your biggest priorities is to retain those subscribers. So consider the following points while setting up your SMS marketing campaign:

Make Sure Subscribers Properly Enroll

SMS marketing is only effective if subscribers opt in correctly. Subscribers MUST opt-in to receive your text messages for you to maintain A2P 10DLC compliance. Additionally, you risk permanently alienating subscribers if you send them an irrelevant or undesired SMS message.

Your program information must be present when subscribers opt-in, and they must have granted you explicit permission to text them. Subscribers having to agree to receive your company’s text messages is part of what makes SMS marketing so effective. 

One of the most common ways to get people to subscribe to your text message list is at checkout on your website. Include an ‘opt-in’ option at the end of a customer’s checkout experience that’s fast and easy. However, it’s crucial to give them some incentive to sign up to receive your texts, which brings me to my next point.

Create Offers from Time to Time

People will give their email away for just about anything. As you’re reading this, your email inbox probably has at least a few hundred unread emails (it’s okay, mine does too). Phone numbers are more ‘sacred.’ Customers don’t like giving their number out unless it’s worth it. They certainly don’t want to stay subscribed to any old text chain. 

According to one study, businesses that offered an incentive saw a 520 percent increase in the size of their SMS marketing list.

Offering the occasional free product or discount will incentivize people to stay on your SMS marketing list. 

On another note, subscribers should be aware that their offers via text are exclusive to them. Exclusive offers make members feel unique and cherished, which increases their likelihood of remaining subscribers.

Giving subscribers special treatment helps build rapport. Furthermore, giving unique bargains makes it simple to persuade individuals to join your list.

Personalize it!

Personalized SMS campaigns have shown to be an effective marketing strategy that may help you stand out from the crowd. In addition to delivering relevant offers, you may personalize your message by include information like the sender’s name, purchases related to the topic at hand, geolocation, and so on.

There’s no need to include a name in every commercial text message (which are, by definition, impersonal), but a birthday greeting or reminder would seem appropriate.

Share Your Message with an SMS Campaign Today!

We make it fast, easy, and affordable to send compliant SMS, Email, and Voice campaigns.

Make Your Terms and Conditions Clear

When customers join your SMS subscriber list, be sure that they know what they’re signing up for. For example, make it clear what content they will be receiving and how often. Nothing is worse than being spammed by a company unexpectedly.

Quality Over Quantity

This one may seem counterintuitive, but you mustn’t pester your customers. Regularly, texting them useless content is a great way to get them to unsubscribe, so don’t do it. You don’t want to come off like a pushy car salesman (even if you are).

 Instead, text them infrequently with content that matters. More isn’t better in this case. It’s worse. 

Inquire About Preferences

Everyone appreciates the opportunity to provide input. It immediately makes customers feel important, listened to, and needed, and it helps to establish a positive working relationship.

Make sure to routinely and frequently solicit feedback from subscribers on your product or service and their own experiences and engage customers. This is a fantastic approach to gaining firsthand information that can be used to inform your business strategy and plan. If you already have a list of subscribers, there is always room to expand it. The more subscribers you have, the more individuals you will reach. And as long as they are relevant to your target audience, you will have the potential for extremely high conversion rates.

 

Are You Ready to Get Started?

Cloud contact AI is a major SMS marketing platform that offers simple-to-use SMS business solutions for businesses. Our user-friendly and reasonably priced interface makes it suitable for companies of any size and industry. Change the way you do business with Cloud Contact AI.

CloudContactAI

Want to Learn More About our services? Connect with one of CCAI's SMS Marketing Experts Today!

How to Text from a Computer

How to Text from a Computer

From utilizing online texting platforms like CloudContactAI to harnessing the power of browser extensions, integrated communication suites, and voice-to-text transcription services, we’ll cover a wide range of methods to suit your preferences and needs. Whether you’re an Apple user looking to send messages seamlessly with Messages on Mac or an Android enthusiast exploring Messages by Google, there’s a solution available to suit every device and communication style.

How to Block Text Messages on iOS and Android

How to Block Text Messages on iOS and Android

Discover how to take control of your text inbox and block unwanted messages on both iOS and Android devices. With the proliferation of spam and scams, it’s more important than ever to safeguard your messaging experience. Learn step-by-step methods to block texts as an individual and as a business, ensuring that only trusted contacts can reach you. Say goodbye to annoying messages and reclaim your peace of mind today.

Smartphone History: A Timeline

Smartphone History: A Timeline

Delve into the origins of the first smartphone and discover the pivotal moments that shaped the evolution of this revolutionary device. From the groundbreaking IBM Simon to the game-changing debut of the iPhone, witness how smartphones have redefined the way we communicate, work, and play. With a rich blend of historical insights and forward-looking speculation, this comprehensive exploration promises to captivate and inspire anyone with a curiosity for the transformative power of innovation.

Future-Proofing Business Communication: A Guide to Integrating Generative AI

Future-Proofing Business Communication: A Guide to Integrating Generative AI

Discover the Future: Integrating Generative AI into Business Communication Systems. Explore practical insights and tips on seamlessly incorporating generative AI into your communication strategies. Enhance customer engagement, optimize internal processes, and stay ahead in the digital landscape. Learn about CloudContactAI’s innovative generative AI email solution, a game-changer for crafting personalized and compelling content.

Collaborative Content Creation: Generative AI in Team Communication

Collaborative Content Creation: Generative AI in Team Communication

Explore insights and tips for efficient content creation, brainstorming, and ideation. Discover CloudContactAI’s cutting-edge Generative AI Email Solution, enhancing team communication with personalized content. Elevate collaboration with real-time tools, customizable workflows, version control, and insightful feedback loops. Propel your team into a new era of innovation and productivity by embracing the transformative power of Generative AI in collaboration.

Generative AI and Cybersecurity: Safeguarding Business Communications

Generative AI and Cybersecurity: Safeguarding Business Communications

Explore how generative artificial intelligence (AI) is revolutionizing cybersecurity in business communication platforms. This comprehensive blog delves into the proactive role of generative AI in identifying and mitigating security threats in real-time. Discover how CloudContactAI, with its advanced generative AI email capabilities, safeguards organizations from phishing attempts and ensures the privacy of sensitive information.

Jacob Murphy

Jacob Murphy

Jake is CloudContactAI's Director of Content Creation. When he's not working, you can likely find him enjoying the great outdoors.

Related Articles

How to Text from a Computer

How to Text from a Computer

From utilizing online texting platforms like CloudContactAI to harnessing the power of browser extensions, integrated communication suites, and voice-to-text transcription services, we’ll cover a wide range of methods to suit your preferences and needs. Whether you’re an Apple user looking to send messages seamlessly with Messages on Mac or an Android enthusiast exploring Messages by Google, there’s a solution available to suit every device and communication style.

How to Block Text Messages on iOS and Android

How to Block Text Messages on iOS and Android

Discover how to take control of your text inbox and block unwanted messages on both iOS and Android devices. With the proliferation of spam and scams, it’s more important than ever to safeguard your messaging experience. Learn step-by-step methods to block texts as an individual and as a business, ensuring that only trusted contacts can reach you. Say goodbye to annoying messages and reclaim your peace of mind today.

Smartphone History: A Timeline

Smartphone History: A Timeline

Delve into the origins of the first smartphone and discover the pivotal moments that shaped the evolution of this revolutionary device. From the groundbreaking IBM Simon to the game-changing debut of the iPhone, witness how smartphones have redefined the way we communicate, work, and play. With a rich blend of historical insights and forward-looking speculation, this comprehensive exploration promises to captivate and inspire anyone with a curiosity for the transformative power of innovation.