Using SMS for a Product Launch

Using SMS for a Product Launch

Marketing via SMS Ideally, there are several objectives to remember when trying to conduct a successful SMS campaign for a newly launched product.  Along with maintaining current customers, a product launch is a good opportunity to start reeling in new customers from...
What is Geofencing?

What is Geofencing?

Mobile Geofencing Mobile tracking is not a new concept.  On all current devices, it is a function that can be toggled in the settings to allow specific external users access to a variety of tools and apps.  This has been a feature for well over a decade and has become...
Opt-in Messaging Strategies

Opt-in Messaging Strategies

Understanding Opt-in Mass Texting These are strategies designed to acquire a customer’s phone number to be put onto a messaging list for further retention and advertising services more directly tailored to their needs.  Especially with regulations in place to ensure...
IOS 15 and SMS Marketing

IOS 15 and SMS Marketing

What’s New? The main changes that iOS 15 has implemented are primarily leveled at marketing, especially for marketers dependent on data from email. Third-party trackers now have a much more difficult time working.  With mail protection policies in place, data...