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Top 10 Email Marketing Tips for 2022

Email marketing is a tool that any modern business worthwhile uses to engage potential customers, advertise, send information regarding promotions, and stay in touch with current customers. There is a right way and a wrong way to utilize email marketing

To help you, we decided to prepare this material, which has 10 good email marketing tips, to bring you the return you want so much! Check out:

Tip #1: Segment your base according to the objective

In order for leads to be effective, they must be segmented according to preferences. You can then create personalized messages according to each profile of your contact base, making them relevant to your leads. No wonder, according to a survey, personalized emails have a 29% chance of being opened. And if you put a link in the body of the message, the chances go up to 41%. To do this, pay attention to the metrics of these emails as well, as this will help you to come up with good email marketing ideas to ensure that all your contacts’ needs are met.

Tip #2: Pay attention to the subject/ title of the email

A great piece of advice is to create an attractive and persuasive subject, as it is a decisive factor for the opening or not of a message. In these cases, it is recommended to use mental triggers, which can present a language that induces the action you want from the customers. Also, other golden tips for email marketing subject creation are:

  • Keep the title as short as possible, not exceeding 50 characters ;
  • Don’t put terms like free, promotion, etc, as they increase the chances of the email being classified as spam;
  • Bet on persuasive copywriting to win the reader.

This ensures that the subject appears in full in the user’s inbox and still convinces them to open the email.

Tip #3: Create objective content

Gone are the days of shooting large commercial texts through email marketing and sending letters by direct mail. Today, to have great email marketing ideas, you need to understand that the language used on the internet is different: direct and objective.

So when writing a text, ask yourself this:

 Will people be able to do other things while reading my message?

If your answer is yes, then you’re getting straight to the point by doing something that people who live reading content on smartphones, desktops, etc. so crave. And with that, you will be able to put into practice good practices for email marketing.

Tip #4: Pay Attention to Frequency and Length

It’s no use segmenting your contact base, having a title that draws attention, and being objective in the content, if you send your campaigns in the wrong quantity. That’s because your users can get fed up with emails, causing the unsubscribe rate to increase. However, when you send emails over longer periods of time, it is very likely that your brand will be forgotten by the lead. In other words, having great email marketing ideas means investing in email marketing tools, which can help you schedule the delivery efficiently.

Generally speaking, an effective campaign will usually have 2 to 6 emails, and research to understand your audience’s preferences so you don’t become an inconvenient contact. In addition, looking at the open rate is also a way to see if your strategy is pleasing or if you need to make some adjustments.

Tip #5: Don’t make the email too long

In addition to causing readers to lose interest in mid-message, emails that are too long can have their content cut off by email providers. That way, the person will lose a good chunk of your message if they don’t click on the show whole message option.


Tip #6: Use Emojis, Images, and GIFs

Emojis can humanize your business, increasing the proximity between customer and brand. Thus, using them conscientiously can be a great engagement tool for your leads. Images are very important in building your email, as they make your message more attractive. Bet on high-quality images to increase interest in the content you send. As with images, GIFs further enhance the appeal of email, as their “movement” attracts attention. In addition, the use of GIFs can make your email more fun, increasing the proximity of contact with your company. Several websites help you quickly compose this type of image or find a ready-made GIF with royalty-free use.

Tip #7: Use real people’s names as senders

One of the good email marketing tips that you can adopt in your strategy is to use real people’s names as senders. That’s because people like to feel unique, and sending out emails as if it were someone real who works for your company can be a differentiator. After all, we’re talking about the communication you’ll have with your contacts, and therefore, having real names on the senders brings you closer to leads.

Tip #8: Build a good relationship with the user

Building a relationship with both existing and potential customers is crucial to success. To do so, some actions can be taken by your company, such as after-sales, for example. In this sense, let’s assume that you a user made a purchase on your online store. To maintain a good relationship, it would be interesting to send an email thanking you for the purchase and make a call to confirm the order. This way, users will feel more comfortable buying other products of your brand.

Tip #9: Offer good materials in the emails

Rich materials are dense content about a subject, such as ebooks, webinars, whitepapers, etc. Thanks to these materials, companies can better educate their leads so that they become consumers of the brand in the future.

No wonder, they also act as a bargaining chip, as they are sent from the moment a visitor to your company’s website or blog fills out a form.

Tip #10: Perform A/B tests

One of the best ideas for email marketing is to ensure that results are being achieved is to perform A/B testing. The idea is to develop two types of email marketing, different from each other, to test the subject, targeting, and effectiveness of CTAs. For example, while in one you use a less intrusive approach, in the other put a more commercial footprint. After that, send each of the emails to a part of your contact base, and then check which one should be more successful.

Conclusion

Before even thinking about doing Email Marketing, it is necessary to keep in mind what are your main campaign objectives and how it can effectively enter. Think about the content, and whether your page is prepared for a Lead generation or conversion. Also, don’t forget to focus on the mobile format to increase your results’ effectiveness. It’s all part of the process for your results to be even better and bigger.

 

Alternatives to Cold Texting

Alternatives to Cold Texting

The prospect of cold texting leads and clients in the hopes of soliciting business is alluring when you consider that text messages have an open rate of 98%. Cold texting, on the other hand, is prohibited. There are some steps you have to go through before you can begin texting leads.

Using SMS Messaging for Recruiting

Using SMS Messaging for Recruiting

Recruiting is a spontaneous process and having something to guide new employees through the employment process step by step is more helpful than ever. It will help to fill job openings faster, improve the overall experience for the candidate, and enable better compliance. With how texting works nowadays, it is a good way to remain connected with potential candidates.

Transactional SMS

Transactional SMS

Having a direct pipeline to customers is important. People on average spend roughly 3.5 hours per day on a cellular device and prefer SMS as a means of communication, giving ample opportunity to reach out. Instead of reaching out for marketing, there are plenty of other reasons companies would want to reach out, whether it be verifying that a package has been sent, and other more. It’s currently the strongest means of establishing and maintaining a line of communication with customers.

Using SMS for a Product Launch

Using SMS for a Product Launch

Launching a product is important to get right, primarily in regards to marketing. Show absolutely no marketing and the target market will fall under the impression that there was no faith on behalf of the producers that the product was ever going to show any potential to begin with. The general idea is to spread brand awareness while building confidence in the product or service so that when it’s finally put out to the market, it can draw some attention.

Basic SMS Marketing Tactics for the Beginner

Basic SMS Marketing Tactics for the Beginner

While email marketing still remains popular, there is no doubt that SMS is taking over. Today we’ll dive into some distinct advantages that SMS has over email, and different tactics one can use when switching from an email marketing strategy.

What is Geofencing?

What is Geofencing?

Global Positioning is currently a common feature across most smartphone brands. From a marketing perspective, this allows for getting a general idea of where the customer base is. While advertisers aren’t allowed to directly track customer movements, they can establish event triggers for whenever a customer enters a certain location, such as a city. This helps with distributing much more locally relevant ads.

Opt-in Messaging Strategies

Opt-in Messaging Strategies

While mass SMS messaging campaigns remain the most effective means of reaching a customer base, it is also important to give customers the impression of choice in order to remain within customer-protection laws. Let’s take a look at some opt-in strategies you can use today!

Smartphone Addiction and Its Impact

Smartphone Addiction and Its Impact

Smartphones are powerful tools. They allow us to stay in touch with our friends and family 24/7, play games, listen to podcasts, and access an amount of information that people even 20+ years ago would have found unrealistic, but how do these devices affect us?

Texting for Dental Offices

Texting for Dental Offices

To keep up with customer demands, companies are focusing strongly on maintaining high-quality engagement with their customers. In a dental office, this means listening to what their patients want and communicating with them on their terms.

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