Top 10 Email Marketing Tips for 2022

In the world of eCommerce, Klaviyo is a marketing automation tool. Customer acquisition, nurturing, and retention are all made easier with this solution’s comprehensive set of features.

Shoppers and their favourite brands can communicate instantly and in real time using Cartloop, a conversational text messaging platform that helps businesses build closer relationships with their customers while increasing revenue.

When it comes to email marketing and follow-up emails, ShopMagic is a WooCommerce plugin that assists you in growing your business through marketing automation by increasing conversions and client retention.

The question of how Cartloop compares to other platforms for conversational SMS marketing comes up frequently. Particularly competitive is the Klaviyo platform, which was launched in 2015. However, there are some significant differences between the two platforms in terms of what they are intended to do, where their strengths lie and where their weaknesses lie, as well as the ease with which you may experiment with them as well as the costs and features.Consequently, to assist you in answering your queries, we have conducted an in-depth examination of each platform to assist you in determining which one is most suited for your brand’s specific marketing goals, based on features, free trials, availability, cost and other factors.

Ultimately, we believe that Cartloop is the superior choice for organisations that desire to engage with shoppers in real time, at the exact moment when they require it the most, by employing a human-centered approach.

Using Klaviyo, brands and stores can automate their SMS and email marketing campaigns by putting everything on autopilot.In an omnichannel marketing strategy, Cartloop and Klaviyo are complementary to one another and can be quite effective.The text marketing tools we’re evaluating here are all focused solely on text marketing, but they take a variety of techniques and offer a variety of features — for example, Cartloop offers a completely managed service, while Klaviyo offers a self-service option.Because ShopMagic is a WooCommerce extension, you retain ownership and complete control over your customers’ and store’s data in perpetuity. Here are the elements that stick out when comparing Cartloop to Klaviyo and Shopmagic, as well as examples of how those features are put to use.

Shopmagic features:

  • Custom events, filters, actions, and placeholders can be created.
  • Sending emails with customised templates is possible.
  • Using other plugins and web applications to extend the functionality of your website.
  • Overriding the default plugin behaviour is possible with this setting.

Klaviyo features:

  • Email Marketing- Building and personalizing emails, sending outbound emails, manage email deliverability, automated email responses.
  • Online Marketing- landing pages and forms, dynamic content, A/ B testing, mobile optimized, search tracking and optimization.
  • Lead Management-Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Online Behavior Tracking, Automated Alerts and Tasks, CRM Lead Integration
  • Campaign Management-Program Management, Event / Webinar Marketing, Calendaring, Budgeting
  • Reporting & Analytics- Web Analytics, ROI Analytics, Revenue Analytics, SEO / Keyword Analytics
  • Templates- Text and Themes, Proofing, Mobile Responsive
  • Text Messaging- Bulk SMS, Two-Way Text Messaging, Text Scheduler, Automatic Replies, Automatic URL Shortening, MMS Marketing, Personalization
  • SMS Platform-Reporting, Automation, API Integration

Cartloop Features:

  • Activity Dashboard- The data displayed on the Dashboard are related to Cartloop’s performance and include: total revenue, average order value, number of orders, conversion rate, and number of conversations. The Conversion Rate is the percentage of persons who made a purchase after clicking on a link in a text message.
  • Analytics/ROI Tracking– It helps in tracking the return of investment.
  • Auto-Responders- Engage in conversation with your clients. Make use of Cartloop’s Live SMS Concierge service, or respond to consumers directly from the chats inbox.
  • Campaign Analytics- Helps in campaign management, planning, scheduling, segmentation.
  • Channel Attribution- Allows in contextual targeting, conversion tracking, coupons available.
  • Customer Segmentation- Allowing your customers to believe they are one in a million is essential. A conversational approach to SMS advertisements can help your clients fall in love with your brand. Increase the number of subscribers who become lifetime customers by using a more human tone in your messages.
  • Deliverability and Compliance- Deliver every text message on time and in compliance with the law. To ensure the best level of deliverability, choose a dedicated local or toll-free phone number. Our team collaborates with prominent global carriers to develop guidelines and best practises that are relevant to their operations.
  • Engagement Tracking- Allows tracking traffic and performs event triggered actions.
  • Real Time Analytics- Real-time analytics, right down to the individual chat
  • It is essential to understand how your SMS marketing efforts are performing. View the results of conversation insights from the Cartloop dashboard, allowing you to make better business decisions.
  • Real Time Data and reporting is done through cartloop.
  • SMS Marketing- Conversations that are both engaging and conversion-oriented
  • Who loves bots in the first place? Conversational texts convert at a rate three times higher than one-way texts. Each step of the buying journey is enhanced by Cartloop’s Human Automation, which allows your audience to connect with your business on a more personal level.
  • Third Party Integrations- Cartloop also interfaces with customer service platforms such as Gorgias and Zendesk.
  • Visual Analytics is also done through cartloop.

Cartloop Pricing

Klaviyo Pricing

ShopMagic Pricing

Comparison between three platforms :

Cartloop Klaviyo Shopmagic
1 Working Mechanism Cartloop works with brands who want to engage with shoppers in real time, utilising actual people. Klaviyo works with businesses and retailers who want to put their SMS marketing on autopilot by utilising automated processes and workflows. The SMS segmentation tool allows you to combine filters in order to target your SMS messages more specifically. ShopMagic is an email marketing and follow-up emails plugin for WooCommerce that helps you grow your business with marketing automation by increasing conversions and retaining customers.
2 Control Cartloop is a managed service that provides complete control over its operations. Klaviyo is a platform that allows users to self-serve. Provides Follow up emails and marketing automation
3 24/7 Cart Recovery Experts Cartloop employs the best-in-class Experts that interact with consumers in real time, responding to their questions and concerns. Klaviyo sends out automated messages based on how clients respond to your SMS messages, using pre-built themes.
4 International Coverage In addition to the United States, Cartloop is currently available in Canada, Australia, and the United Kingdom, with new nations becoming available on a monthly basis. Klaviyo SMS is only available for phone numbers in the United States. Internationally available
5 Post-Purchase Flows Cartloop recovery Experts are trained to engage customers for upselling and cross-selling opportunities. As a result, they can provide relevant product recommendations to customers, just as if they were in a physical store asking for assistance. This feature is not available in Klaviyo. This feature is available
6 Real-Time Customer Insights Cartloop’s Experts have a conversation with the customers. They are able to obtain particular insight and comments directly from the clients because they are having real-time, actual discussions with them. They identify the most common reasons why shoppers abandon their shopping carts and then deliver that information straight to you, allowing you to make more informed decisions and optimise your business as a result. Customers might need support for below queries: Payment related questions
Technical issues with the website
Discount questions
Product related questions
Shipping time related questions
This feature is not available in Klaviyo.
7 Pricing policy Cartloop’s pricing mechanism is rather basic in its approach. they bill their clients according on the amount of revenue they earn. Klaviyo operates on a Pay as You Go (Pay as You Go) model. That is, you get charged based on the number of texts you send. The first 50 messages are completely free. After that, you can make additional deposits into your account to send additional messages. Personal
$69
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 1 Site
Premium 1-on-1 Support
All core features included,
Professional
$99
Billed yearly, cancel anytime
All 10 PRO add-ons
Unlimited Updates & Support for 25 Sites
Priority 1-on-1 Support
All core features includedProfessional
8 Cart Reminders Cart reminders are issued 24 hours after a shopper has abandoned his cart and has not yet recovered it using our discount code or custom link to complete the transaction. Although Klaviyo is not a cart abandonment solution in and of itself, it does allow you to automatically send cart recovery letters to clients who have abandoned their shopping carts. You will be able to lessen cart abandonment as a result of this. This feature is available
9 Product Analytics This function allows you to gain a better understanding of which products perform the best and which products are the most popular among your clients. After that, you can reuse those products in post-purchase flows. Klaviyo provides this feature This feature is available
10 Custom URL With the Custom Short Url Subdomain feature in Cartloop, you may include your company’s name in the links, which will help to raise brand awareness, consumer trust, and click-through rates for your products. Klaviyo provides this feature This feature is available
11 1-Click Integration with Shopify It takes approximately 5 minutes to complete the integration. After that, you may save time and money by not having to spend hours designing workflows and automations because Cartloop is a fully managed service. Easily integrates with shopify Can be easily integrated with woocommerce and mailjet
12 14-Day Unlimited Free Trial During the 14-day free trial period, we will send you an unlimited number of SMS. The majority of our users get results within the first 24 hours of using our service. You can send 500 emails maximum to up to 250 contacts for free, or A free account also includes a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 SMS contacts each month Core functionalities of ShopMagic are free forever. However, some add-ons which you can use to enhance your eCommerce possibilities are to be paid.

Email marketing is a tool that any modern business worthwhile uses to engage potential customers, advertise, send information regarding promotions, and stay in touch with current customers. There is a right way and a wrong way to utilize email marketing

To help you, we decided to prepare this material, which has 10 good email marketing tips, to bring you the return you want so much! Check out:

Tip #1: Segment your base according to the objective

In order for leads to be effective, they must be segmented according to preferences. You can then create personalized messages according to each profile of your contact base, making them relevant to your leads. No wonder, according to a survey, personalized emails have a 29% chance of being opened. And if you put a link in the body of the message, the chances go up to 41%. To do this, pay attention to the metrics of these emails as well, as this will help you to come up with good email marketing ideas to ensure that all your contacts’ needs are met.

Tip #2: Pay attention to the subject/ title of the email

A great piece of advice is to create an attractive and persuasive subject, as it is a decisive factor for the opening or not of a message. In these cases, it is recommended to use mental triggers, which can present a language that induces the action you want from the customers. Also, other golden tips for email marketing subject creation are:

  • Keep the title as short as possible, not exceeding 50 characters ;
  • Don’t put terms like free, promotion, etc, as they increase the chances of the email being classified as spam;
  • Bet on persuasive copywriting to win the reader.

This ensures that the subject appears in full in the user’s inbox and still convinces them to open the email.

Tip #3: Create objective content

Gone are the days of shooting large commercial texts through email marketing and sending letters by direct mail. Today, to have great email marketing ideas, you need to understand that the language used on the internet is different: direct and objective.

So when writing a text, ask yourself this:

 Will people be able to do other things while reading my message?

If your answer is yes, then you’re getting straight to the point by doing something that people who live reading content on smartphones, desktops, etc. so crave. And with that, you will be able to put into practice good practices for email marketing.

Tip #4: Pay Attention to Frequency and Length

It’s no use segmenting your contact base, having a title that draws attention, and being objective in the content, if you send your campaigns in the wrong quantity. That’s because your users can get fed up with emails, causing the unsubscribe rate to increase. However, when you send emails over longer periods of time, it is very likely that your brand will be forgotten by the lead. In other words, having great email marketing ideas means investing in email marketing tools, which can help you schedule the delivery efficiently.

Generally speaking, an effective campaign will usually have 2 to 6 emails, and research to understand your audience’s preferences so you don’t become an inconvenient contact. In addition, looking at the open rate is also a way to see if your strategy is pleasing or if you need to make some adjustments.

Tip #5: Don’t make the email too long

In addition to causing readers to lose interest in mid-message, emails that are too long can have their content cut off by email providers. That way, the person will lose a good chunk of your message if they don’t click on the show whole message option.


Tip #6: Use Emojis, Images, and GIFs

Emojis can humanize your business, increasing the proximity between customer and brand. Thus, using them conscientiously can be a great engagement tool for your leads. Images are very important in building your email, as they make your message more attractive. Bet on high-quality images to increase interest in the content you send. As with images, GIFs further enhance the appeal of email, as their “movement” attracts attention. In addition, the use of GIFs can make your email more fun, increasing the proximity of contact with your company. Several websites help you quickly compose this type of image or find a ready-made GIF with royalty-free use.

Tip #7: Use real people’s names as senders

One of the good email marketing tips that you can adopt in your strategy is to use real people’s names as senders. That’s because people like to feel unique, and sending out emails as if it were someone real who works for your company can be a differentiator. After all, we’re talking about the communication you’ll have with your contacts, and therefore, having real names on the senders brings you closer to leads.

Tip #8: Build a good relationship with the user

Building a relationship with both existing and potential customers is crucial to success. To do so, some actions can be taken by your company, such as after-sales, for example. In this sense, let’s assume that you a user made a purchase on your online store. To maintain a good relationship, it would be interesting to send an email thanking you for the purchase and make a call to confirm the order. This way, users will feel more comfortable buying other products of your brand.

Tip #9: Offer good materials in the emails

Rich materials are dense content about a subject, such as ebooks, webinars, whitepapers, etc. Thanks to these materials, companies can better educate their leads so that they become consumers of the brand in the future.

No wonder, they also act as a bargaining chip, as they are sent from the moment a visitor to your company’s website or blog fills out a form.

Tip #10: Perform A/B tests

One of the best ideas for email marketing is to ensure that results are being achieved is to perform A/B testing. The idea is to develop two types of email marketing, different from each other, to test the subject, targeting, and effectiveness of CTAs. For example, while in one you use a less intrusive approach, in the other put a more commercial footprint. After that, send each of the emails to a part of your contact base, and then check which one should be more successful.

Conclusion

Before even thinking about doing Email Marketing, it is necessary to keep in mind what are your main campaign objectives and how it can effectively enter. Think about the content, and whether your page is prepared for a Lead generation or conversion. Also, don’t forget to focus on the mobile format to increase your results’ effectiveness. It’s all part of the process for your results to be even better and bigger.

 

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